It is a momentous and historic day for us all at Liz Earle Beauty Co. as we announce our new partnership with Avon. First and foremost, I’d like to say right away that nothing will change for you, our highly valued customers, or for our wonderful and talented team here. Kim and I will continue in our current roles doing what we’ve always done and our company will continue to bring you the highest quality in both skincare and service. The reason we’ve joined forces with a ‘global major’ is to be able to take our small but highly-prized Naturally Active Skincare range and our message worldwide. As you no doubt know, Avon is an enormous multi-national organisation, with widespread distribution spanning over 100 countries around the globe. By partnering with them, we’ll be able to achieve our aim of sharing the ‘gift of good skin’ with so many more around the world. We know there is a great demand for our botanically-based skin treats and we’re hugely excited by the prospect of being able to share these on a wider scale – and to fly the British beauty flag abroad! Our new partnership does not mean we’ll suddenly be going door-to-door (although we do know many of you have requested this service, so this could be something for one day in the future) and our multi-channel ways of connecting with us will remain the same – mail order, our own stores, prestige boutiques, QVC television shows and John Lewis Partnerships.
In choosing a partner, Kim and I have spent a great deal of time and thought carefully considering many options. Avon alone stood out for its commitment to women (its company slogan is ‘the company for women’) as well as for its global distribution and resources to help us. Founded in 1886 by a similarly visionary founder, its early principles to be ‘honest, industrious and energetic’ remain true throughout the organisation today. Their motto “great oaks from little acorns grow” could well be applied to us here on the shores of the Isle of Wight. Just as we have our own ‘Precious Recipe’ which lies at the heart of all we do here at Liz Earle Beauty Co., so Avon has a long-established set of guiding principles that include high levels of customer service, contributing to the well-being of society, cherishing a friendly spirit and providing individuals with an opportunity to earn in support of their well-being and happiness. Did you know, for example, that the Avon Foundation for Women’s mission has two principal areas of focus: breast cancer and domestic violence? Since its launch in 1992, Avon Breast Cancer Crusade has raised more than $640 million in over 50 countries, which has been mainly distributed directly to those with greatest need. In 2004, Avon launched Speak Out Against Domestic Violence and through the program, Avon global philanthropy has committed more than $16 million to end violence against women in 45 countries. These initiatives are very much in tune with the charitable activities Kim and I pledged to support when we founded fifteen years ago, and we continue to donate specifically to charities that help support women (including women’s refuges), cancer research and treatment (notably forms of skin cancer) and children, both within our local communities and overseas. Speaking of overseas development, I was astonished to learn that Avon is the largest provider of micro-financing to women in the world – a truly staggering achievement. Overall, their goal by 2012 is to donate $1 billion dollars to projects that support women, children, emergency and disaster relief (surely never more relevant or needed than today). Avon’s deep commitment to empower women, as well as the growth opportunities we believe they can now share with us globally, have earned our genuine respect: Kim and I are proud to be new partners in what promises to be a very exciting future for so very many reasons.
No doubt there will be many new things happening over the coming months and we will be sure to keep you up-dated by way of our News Bites, Blogs and Facebook page, so do sign up to these if you haven’t already done so as they’re a great way to keep in touch. We have lots more to share with you soon, from the launch of a fabulous new mineral-only sunscreen to the hugely long-awaited arrival of haircare, which we sincerely hope will be with you this Autumn. As for me personally, my husband and I are also celebrating the arrival of a brand new, beautiful baby boy, literally just arrived! (which has also directed thoughts towards a mother and baby range at some point in the future…) so although not as visible as usual, I’m still very much present behind the scenes while our Customer Expert Caroline and Treatments Manager Jo hold the fort at our customer events, talks and QVC shows.
Kim, I and our entire team very much look forward to sharing further good news with you during the months and years to come.