Liz Earle Naturally Active Skincare blog

It is a momentous and historic day for us all at Liz Earle Beauty Co. as we announce our new partnership with Avon. First and foremost, I’d like to say right away that nothing will change for you, our highly valued customers, or for our wonderful and talented team here. Kim and I will continue in our current roles doing what we’ve always done and our company will continue to bring you the highest quality in both skincare and service. The reason we’ve joined forces with a ‘global major’ is to be able to take our small but highly-prized Naturally Active Skincare range and our message worldwide. As you no doubt know, Avon is an enormous multi-national organisation, with widespread distribution spanning over 100 countries around the globe. By partnering with them, we’ll be able to achieve our aim of sharing the ‘gift of good skin’ with so many more around the world. We know there is a great demand for our botanically-based skin treats and we’re hugely excited by the prospect of being able to share these on a wider scale – and to fly the British beauty flag abroad! Our new partnership does not mean we’ll suddenly be going door-to-door (although we do know many of you have requested this service, so this could be something for one day in the future) and our multi-channel ways of connecting with us will remain the same – mail order, our own stores, prestige boutiques, QVC television shows and John Lewis Partnerships.

In choosing a partner, Kim and I have spent a great deal of time and thought carefully considering many options. Avon alone stood out for its commitment to women (its company slogan is ‘the company for women’) as well as for its global distribution and resources to help us. Founded in 1886 by a similarly visionary founder, its early principles to be ‘honest, industrious and energetic’ remain true throughout the organisation today. Their motto “great oaks from little acorns grow” could well be applied to us here on the shores of the Isle of Wight. Just as we have our own ‘Precious Recipe’ which lies at the heart of all we do here at Liz Earle Beauty Co., so Avon has a long-established set of guiding principles that include high levels of customer service, contributing to the well-being of society, cherishing a friendly spirit and providing individuals with an opportunity to earn in support of their well-being and happiness. Did you know, for example, that the Avon Foundation for Women’s mission has two principal areas of focus: breast cancer and domestic violence? Since its launch in 1992, Avon Breast Cancer Crusade has raised more than $640 million in over 50 countries, which has been mainly distributed directly to those with greatest need. In 2004, Avon launched Speak Out Against Domestic Violence and through the program, Avon global philanthropy has committed more than $16 million to end violence against women in 45 countries.  These initiatives are very much in tune with the charitable activities Kim and I pledged to support when we founded fifteen years ago, and we continue to donate specifically to charities that help support women (including women’s refuges), cancer research and treatment (notably forms of skin cancer) and children, both within our local communities and overseas. Speaking of overseas development, I was astonished to learn that Avon is the largest provider of micro-financing to women in the world – a truly staggering achievement. Overall, their goal by 2012 is to donate $1 billion dollars to projects that support women, children, emergency and disaster relief (surely never more relevant or needed than today). Avon’s deep commitment to empower women, as well as the growth opportunities we believe they can now share with us globally, have earned our genuine respect: Kim and I are proud to be new partners in what promises to be a very exciting future for so very many reasons.

No doubt there will be many new things happening over the coming months and we will be sure to keep you up-dated by way of our News Bites, Blogs and Facebook page, so do sign up to these if you haven’t already done so as they’re a great way to keep in touch. We have lots more to share with you soon, from the launch of a fabulous new mineral-only sunscreen to the hugely long-awaited arrival of haircare, which we sincerely hope will be with you this Autumn. As for me personally, my husband and I are also celebrating the arrival of a brand new, beautiful baby boy, literally just arrived! (which has also directed thoughts towards a mother and baby range at some point in the future…) so although not as visible as usual, I’m still very much present behind the scenes while our Customer Expert Caroline and Treatments Manager Jo hold the fort at our customer events, talks and QVC shows.

Kim, I and our entire team very much look forward to sharing further good news with you during the months and years to come.

404 Responses to “A new partnership…”

  1. Elizabeth Summers said...

    This was mentioned to me by a colleague and at first I thought that she must be wrong. It seems that it is true. It explains why Liz Earle are now selling make up……hope its not just repackaged Avon products. I have never really associated Avon with quality or ethics so this “partnership” puzzles me.

    September 20th, 2012 at 11:40 pm | Reply

  2. Mari said...

    Liz Earle and AVON??? It’s the equivalent to Whole Foods supporting MacDonalds! I’m fed up with these aggressive global companies with their questionable ethics jumping on the ethical bandwagon. I simply will not be supporting Avon by buying Liz Earle products. Thankfully for the consumer there are many ethical choices in beauty care out there in Britain now and I will gladly be taking my money elsewhere.

    July 11th, 2012 at 1:19 pm | Reply

    • Carol said...

      There are some great products on the market. I have found good, natural products, and have replaced my Liz Earle products with these

      March 18th, 2013 at 9:59 pm | Reply

    • Anne said...

      Just had a Liz Earle newsletter in my in-box and it reminded me to check if it really was true that they are having anything to do with Avon. Really gutted about this. Even had dreams of working for them on the Isle of Wight! I don’t want anything to do with companies that test on animals, so even though Liz Earle products will remain cruelty free, I will steer clear; thankfully, Co-op, Superdrug and Sainsbury’s do some great products (soap, handwash, toothpaste and body lotion).

      April 9th, 2013 at 12:52 pm | Reply

  3. Sue said...

    I was very saddened to hear that you had sold your company to Avon.
    You can dress up the truth by calling it a partnership, but we know that all you were interested in was the cold hard cash from the sale………and not your loyal customers.
    You say “our customers are at the heart of everything we do at Liz Earle”…….clearly not or you wouldn’t have sold us out!!

    June 30th, 2012 at 12:58 am | Reply

  4. Linda said...

    I have been with LE since the begging & I truly hope I am not being naive when I say that I would wish to remain a loyal customer.

    I am disappointed to hear of the ‘take over’ as I feel LE is ‘home grown’ & I am worried that Avon will want to make changes to the products, not for the better?
    I for one can not use Avon products due to their perfumed etc. Not forgetting animal testing?

    It is true that money is the root of all evil~ so If Liz & co had needed the ‘cash boost’ I am sure they would have done it years before?There must be a good reason for the sell out?
    The LE company has proved it can expand on its own Merritt ; So why did they need AVON?
    For now i remain LE girl.
    Ladies we will have to watch this space.

    June 24th, 2012 at 6:43 pm | Reply

  5. Leanne said...

    I have only just found out today that Avon bought LE out and I’m really shocked that it has been so well hidden from customers. If I had known I wouldn’t have continued to buy LE products for the last couple of years. I find it unsettling that it doesn’t seem to have been publicised. I won’t be part of a chain that ultimately leads to animals suffering so I will throw away what is left of my LE products and be giving my money to a company that hasn’t yet given up it’s ethics and sold out to a multi national that tries to hoodwink customers into thinking they are 100% animal cruelty free. Such a shame.

    June 10th, 2012 at 11:27 am | Reply

    • Liz Earle Naturally Active Skincare said...

      Since the very beginning of our range, we have had a very clear policy with regard to the testing of products and ingredients on animals and all our products are cruelty free. We are one of a very few number of beauty companies to be a member of BUAV, the British Union for the Abolition of Vivisection, and it is with a great deal of pride that our products carry the BUAV ‘leaping bunny’ symbol of a cruelty-free product. We would like to reassure you that our policies and practices are very clear and have not changed at all following our acquisition – Avon is fully supportive of all our ethics and values. We still function day-to-day as a separate entity within the Avon organisation, without compromise. All profit made by the Liz Earle Beauty Co. is being reinvested in our people, our products and our services. Please be assured that your previous custom has not in any way contributed to profit for Avon or in any way to promoting the use of animal testing.

      We cannot speak on behalf of Avon, but if you wish to contact them in relation to these issues they can best be reached at avoncr@avon.com. There is also a full statement of their company policy and approach to animal testing here…
      http://www.avoncompany.com/corporatecitizenship/corporateresponsibility/resourcecenter/policies_and_procedures/animal_welfare.html

      June 12th, 2012 at 9:41 am | Reply

  6. Miss K said...

    I am utterly disgusted that liz earle has ben sold to avon. I used Liz earle because of her cruelty free products. However youve sold to AVON? one of the worlds leaders in animal testing. I feel cheated by what you claimed you stood for, i wont buy liz products again thinking they are cruelty free when avon are getting my profits. Animals are subjected to severe torture, and its clear now that you have no interest at all in their welfare and only in your profit.

    May 17th, 2012 at 2:36 pm | Reply

  7. Sue said...

    I feel very disappointed that Liz Erle is now part of Avon. I always felt that I belonged to a private club and felt secure about the ethics of the products. How sad that money distorted what was an amazing venture!

    May 15th, 2012 at 8:00 am | Reply

  8. Rhiannon said...

    I too am saddened by this information. Avon (along with a few other companies) have recently been found to be paying to conduct animal testing in order to sell their products in China (Google ‘Avon animal testing China’ – it’s recently been in the news).
    I can’t speak for anybody else, but I feel strongly about not contributing my hard earned money to a company that supports cruelty to animals in the name of ‘beauty’. Due to Avon owning Liz Earle, no matter what Liz Earles’ company ethics, I am boycotting both. Actions speak louder than words and I urge anybody who feels strongly about this issue to do the same.

    April 30th, 2012 at 11:28 pm | Reply

  9. Wendy said...

    I am deeply saddened to learn that Liz Earle is now an AVON brand – it’s only taken me 2 years to find out by reading one of the posts on your FB page. I feel cheated that LE do no actively publicise or mention the new business owners – and still show the British flag on their website as if the buyout never happened – nor does it say anything about AVON on the LE products themselves. There is no doubt in my mind that AVON will want to make changes to cheapen the products to increase profits so don’t be naive to think they won’t given time.
    With that said, good luck to Liz Earle and her team with AVON although, for me, there are other true British skin care companies who offer a natural alternative who shall be more deserving of my money from now on.
    Kind regards

    April 24th, 2012 at 12:55 pm | Reply

  10. Ann Scott said...

    I must admit that I feel very sad about Liz Earle joining forces with Avon. I decided to check out PETA’s website yesterday and it lists Avon as being a company that still does animal testing? I will be moving elsewhere unless I see some clarification or confirmation that things have changed with Avon’s animal testing policies. I can only hope that PETA haven’t updated their database! :-(

    April 21st, 2012 at 1:00 am | Reply

  11. annie nijhuis said...

    hi as a complete liz earle fan and an avon sales leader it is so saddening that people are STILL under the impression that avon test or buy ingredients that are tested on animal as this simply is not true. Avon representatives have been fighting agains this kind of miss information for years and to finaly have such a wonderful high profile british cosmetic manufacture on board is wonderful. there is room in this market for both products and as avon has such a long history of quality at affordable prices so that every woman can afford fabulous skin care, all I can say to those who judge before they’ve even tried is it realy is their loss. take another look at the fabulous products from Avon that have obvously changed over the years and they will be suprised. Well done Liz I look forward to your ranges being avalible to all women.

    April 18th, 2012 at 1:16 pm | Reply

    • Pat said...

      I was recently reading a Daily Mail article dated around March 8th, where it stated that Avon have been forced to remove from their website the statement that says they do not test on animals. I immediately searched their website and this is true, There is some other meaningful words about animal welfare but no statement to confirm about animal testing. I hope all the previous blogs will now do their research and perhaps change their mind about Avon!!

      April 22nd, 2012 at 2:06 pm | Reply

  12. Luke said...

    Even though I really don’t like this move and would urge Liz to buy back her company… I will continue using her products (if AVON doesnt change their products or policies), as they really have done wonders for me

    Still a little saddened :/

    April 10th, 2012 at 1:13 pm | Reply

  13. Jan O'Donnell said...

    I agree with all of you who are horrified by this move!! It’s been kept very quiet and I only found out yesterday when I received my Naturewatch Compassionate Shopping Guide. I have been using Liz Earle products since my fiance’ spent alot of time looking for a product that I would be happy with as a gift for me, he now feels cheated and so do I, we would never choose to buy from Avon, who DO use products tested on animals whatever they would like us to believe. Any money now made by Liz Earle will help to fund Avon and I will not be a part of it. When ever did the £ signs take over your ethics??? You will certainly be sorry to lose all of your ‘ethical consumers’ along with your reputation. I will not buy from Liz Earle again.

    March 9th, 2012 at 8:26 pm | Reply

    • Carole Parker James said...

      I was dismayed when I found out that LE sold out to Avon. I really admired what she had achieved and maybe deep down she has regrets about handing over her baby. However good luck to her and I certainly do not have any bad feelings towards her. I now use natural products by Mama Nature. Most of their products are certified as Vegan and none of their products are tested on animals. They also use recycled packaging and have a really ethical approach. They also manufacture in Britain and all of their products are hand made. I now love my Mama Nature products more than LE so I suppose every cloud has a silver lining.

      March 20th, 2012 at 7:38 pm | Reply

    • Liz Falconer said...

      Like you I never knew about this and am so sad that a company who I admired and whose products I love have out profit before ethics!

      Avon DO test on animals! http://www.dailymail.co.uk/femail/article-2104319/Avon-Est-e-Lauder-Peta-reveals-cosmetic-brands-ordered-animal-testing.html

      I will not be buying Liz Earle products again and have been a customer for many years!

      April 3rd, 2012 at 11:52 pm | Reply

  14. Lesley said...

    I’m clearly not alone in my much belated knowledge about the Avon partnership as I only heard about it today! I’m sure most other non-blogging LE customers are also blissfully unaware. I’ve been a very loyal customer for over 4 years and I had heard nothing about it. All I can say is that when I heard my initial gut reaction was disbelief and then disappointment. The pairing seems mismatched – so much of what LE is loved for is not mirrored in any shape or form in Avon – LE’s quality, Britishness and integrity are not evident in the Avon brand. I feel slightly misled as clearly this partnership has not been widely communicated by Liz and seems to be hushed up. I still love the products but feel saddened that a brand I respected as iconic and independent has lost it’s edge. Going by the responses on this blog the whole partnership including how it has (or hasn’t) been communicated has clearly failed the ‘newspaper test’.

    February 22nd, 2012 at 11:18 pm | Reply

    • Alyson Phillips said...

      I have been a loyal and devoted LE customer since the onset.I thought at first that we had moved forward a month and this news flash was an April fool.Sadly, no and I am most disappointed in the sell out to Avon and by what I have been reading so are many of the the Liz devotees.I feel they have sold out to an inferior Company and it has cheapened and almost ruined the whole ethos of what Liz Earle meant.Shame on you !but money talks and people become greedy.So…where do I go from here.I think perhaps goodbye Liz and hello Elemis.

      March 1st, 2012 at 8:25 pm | Reply

  15. jill said...

    I just wanted to mention as a Liz Earle customer that I can’t believe the response people have had over Avon, most of these responses are incorrect, Avon stopped tested on animals in 1989.

    I know this because I would never use any skin care product that has links to testing on animals.

    For the people that have said they are not using LE because they are owned by the big corporation, good luck in finding a skincare that is not in a partnership with another overseas companies.

    it’s a shame people have not mention more about how Avon as rears millions of pounds four women’s refugees and Cancer research, and that is why I’ll be buying LE skincare.

    I would also like to say thank you to Liz and Kim for their honesty and personally I trust their decision I just wish other people would do the same.

    January 9th, 2012 at 4:09 pm | Reply

    • Lorraine said...

      Avon do test on animals.

      February 16th, 2012 at 12:43 pm | Reply

    • Linda said...

      Avon may not use animals to create their products but I think you will find that they benefit and buy information etc about the results from animal testing and buy products which are then used in their products. Ladies do not be fooled! What a shame Liz Earle has cheapened her company but lets face it ladies money talks and not only has she profited from doing that she still remains in a job earning more money! Oh well, fat cats continue to grow. Avon products always bring me out in nasty spots and no doubt it wont be long before the liz earle brand is remarketed and cheaper ingredients used in avon brand brought in to her creams etc. Shame but you have to ask yourself have you ever come across a poor skin cream seller? hmmm

      March 14th, 2012 at 2:02 pm | Reply

      • Liz Earle Naturally Active Skincare said...

        We wanted to reassure you that from the very beginning of our range, we have had a very clear policy with regard to the testing of products and ingredients on animals and all our products are cruelty free. We are one of a very few number of beauty companies to be a member of BUAV, the British Union for the Abolition of Vivisection, and it is with a great deal of pride that our products carry the BUAV ‘leaping bunny’ symbol of a cruelty-free product. Although Avon acquired Liz Earle Beauty Co. in March 2010 they fully support our ethics and values and we have remained an independently run business. Avon will not change our animal testing ingredient policy. Whilst we can’t comment on Avon’s stance on animal testing, if you have any questions you might like to contact Avon directly at avoncr@avon.com. There is also a full statement of their company policy and approach to animal testing here… http://www.avoncompany.com/corporatecitizenship/corporateresponsibility/resourcecenter/policies_and_procedures/animal_welfare.html Our customers are at the heart of everything we do here at Liz Earle, so we do hope this reassures you.

        March 14th, 2012 at 3:01 pm | Reply

        • Liz Falconer said...

          I’m afraid it doesn’t reassure me.

          You have sold to a company who do test on animals and those of us who bought your products because they are cruelty free feel very let down by this!
          The fact that some of our money will go towards this awful practice, albeit by the back door, makes me so angry!

          April 4th, 2012 at 12:58 pm | Reply

          • Leanne said...

            0.3% of their products are tested on animals due to selling to countries, like China, that require products to be tested on animals first. That’s 0.3% TOO MANY for me and no excuses are going to make it right. Other companies with better ethics simply refuse to market their products in those countries. By selling out to Avon, you ARE a part of animal testing, it doesn’t matter how indirectly that is, you are still part of it. :(

            June 10th, 2012 at 11:21 am |

    • Leigh mcgee said...

      Avon is stated on the PETA website as a company who does test on animals, I will be contacting liz earle by email to make sure they do not test on animals.

      April 25th, 2012 at 11:00 pm | Reply

  16. Sue said...

    Hi
    I don’t understand what everyones issues are!? This was all done over a year ago, and people are only now just finding out- where have you been?
    And AVON, well what’s wrong with that? They are the worlds number company of selling beauty for 125 years, and one thing people have to READ before i read the 500th blog reply is that AVON DO NOT TEST ON ANIMALS!!!!! In fact they were one of the first to stop animal testing! That’s one of the annoying things about reading internet posts s that people think they know it all. Goodness sake. A company that has the worlds famous people as brand ambassaders , non animal testing products, products that suit all financial climates and gives so much for women.. Sorry, but was massively fed up of reading all these I’m annoyed, I feel conned, bla bla. PEOPLE DO YOUR RESEARCH! Good luck to Liz Earle, a fab company now part of the words biggest brands!!! Keep going :-)

    December 8th, 2011 at 3:54 pm | Reply

    • Carol said...

      I too stopped using Liz Earle when they sold out to avon. Its a relief that so many others have stopped using their products too. However for any skeptics out there who still aren’t clear on Avon’s stand with animal testing…. they DO TEST ON ANIMALS. If you are in any doubt then contact Naturewatch (info@naturewatch.org) who are a non-profit organisation campaigning against animal cruelty. Liz Earle used to be recommended in their Compassionate Shopping Guide but aren’t any longer. The reason LE are still BUAV approved is because BUAV don’t care who the parent company is and what their animal testing policy is, so all the replies from LE quoting how good they are to be BUAV approved really just isn’t good enough. No excuses for what they’ve done!!

      December 12th, 2011 at 8:33 pm | Reply

    • Carol said...

      As suggested by Sue to do the research I did double check what Naturewatch said about Avon. Apparently they don’t do the actual testing themselves. However they definately do keep using newly developed ingredients which are tested on animals. In other words they get others to do the testing for them and then make a fortune out of the end product!! How compassionate. Keep reading LE’s response about their stance on animal testing hasn’t changed. How can this possibly be the case if they’ve sold out to Avon! To all those others who are diappointed why not try Nurture products. The Replenish range is brilliant and good quality, a lot cheaper and no p&p.

      December 13th, 2011 at 7:26 pm | Reply

  17. Pat said...

    Was just browsing Liz Earle blogs and found this and I am real shock. I just cannot believe what I have just read that Liz Earle has sold out to Avon of all companies, they such a bad reputation re animal testing of ingredients and their products are so tacky and cheap looking? I am an avid QVC watcher when Liz Earle is on and in the background the Union Jack is flying as with your pictures on your website, please explain how you can be a British company when owned by Avon which is American thru and thru. Just noticed on your website that you are now doing home parties, me thinks that Avon might be calling here? Your products are wonderful, as is your whole ethos, shame on you for selling out!!

    November 22nd, 2011 at 3:37 pm | Reply

  18. Lynne Edwards said...

    I have only just been told, and could’t believe it until I read this blog, about LE becoming part of Avon. Big mistake LE, I am soooooooooo shocked. Avon of all people. Please don’t reply, I have read your Companies other responses

    November 15th, 2011 at 8:39 pm | Reply

  19. Miriam King said...

    I am a makeup artist and whilst researching different foundations and makeup brands today, i was bleating on about the virtues of liz earle products, when i was informed that they had sold out to a big firm, i was very sad to hear this and when i found out it was avon, i was even more upset, haveing stopped using them years ago because of there animal testing practices, I am left feeling very deflated, as supporting a local british company was very much something to be proud of. I am now going to try and find another brand which will be hard as i love the liz earle products. Am going to try arbonne, that whilst not british, has a strict no animal testing, no chemical and totally vegan policy. A little pricey but worth the peace of mind x

    October 18th, 2011 at 2:13 pm | Reply

    • H Jones said...

      I am shocked to hear that LE have sold out to Avon, a US company & one that tests on animals too, completely against the original company ethos. You cannot now claim to be a British company as all the profits will be flowing out of the country. I hope you will be honest & let all your loyal QVC customers know belately that you have sold out.

      October 19th, 2011 at 6:00 pm | Reply

  20. Lauren Lowndes said...

    I’m a bit late hearing about this, I was just about to place an order for Christmas presents but will look else where now.
    Of all companies to choose, why Avon?? In my Uni days I used to sell for some extra money, and I can assure you only Avon profits I made nothing; Their raw ingredients are tested on animals, how long before they get their feet under the table and yours are?
    I’ve been toying with idea of finding something new for a while, as I don’t think C & P are performing as well as they used to, regardless of the corporate blurb pre approved by Avon I’m sure(!) about products only changing for the better, I too like a lot of ladies and men on here will be voting with my feet and choosing a new skin care range.

    October 16th, 2011 at 8:42 am | Reply

  21. Lynn Winterburn said...

    I am so very disappointed today, on coming here to buy my Christmas gifts, to see that Avon has bought out 100% of your company. Avon – an MLM business, a ruthless corporate whose products are all packaging and appearance and no substance, who test their ingredients on animals. I am horrified. I am also saddened by the stock corporate responses you have put here to people’s comments. Be assured that for every person that comments here, many many more will not bother and will just look for a new skin care provider who has the ethos you always sold to us – your loyal customers. I am now looking for a new brand. very sad.

    October 6th, 2011 at 3:12 am | Reply

  22. Elizabeth said...

    A colleague mentioned today that Liz Earle was owned by Avon. ‘Of course not!’ I said, thinking that the poor dear must be confused! Seems I will be eating humble pie tomorrow! How did this pass me by? I am suprised at how let down I feel. I do think that the products are wonderful and I use the full range of skincare, haircare and bodycare but I don’t think that I can see the brand in the same way now. And why Avon? I would not have thought LE would have any affinity with Avon. I guess that it all comes down to money. Also explains the new interest in make up. This seems even worse than when Body Shop sold out to Loreal. I am seriously considering withdrawing my custom.

    October 4th, 2011 at 10:36 pm | Reply

  23. Carole said...

    I too am in the disappointed section of customers. I have loved your products for years and cannot always afford them but just returned to the site to buy. I am gobsmacked you have sold out to Avon, I think it will turn out to be a huge mistake through their ethics. Not only that you have already begun with the standard rather than personal replies as thats what the big companies do but Avon has always spelled cheap, chemical, tacky gifts etc etc and is everything Liz Earle was not. And if as you say it is to make you so much bigger how will the small producers cope? how long before the ingredients are cheapened?. Is nothing British any more and proud, all I see here is greed.

    September 26th, 2011 at 3:47 pm | Reply

    • Liz Earle Naturally Active Skincare said...

      Dear Carole

      Thank you for your post and we are sorry to hear of your disappointment.

      We wanted to reassure you that, although Avon acquired Liz Earle in March 2010, we have continued to operate as a standalone business under the same team, headed up by our co-founders and CEO. Our sourcing and ingredients principles have remained exactly the same – our botanical and formulation experts continue to work with growers and suppliers to source only the finest naturally active ingredients and everything has remained the same for our customers. The quality of our products and ingredients will not change and our commitment to service remains at the heart of our business.

      We do hope this reassures you.

      October 4th, 2011 at 11:08 am | Reply

  24. Karen said...

    I totally agreee with Shelly’s comment . I visited the Leeds store yesterday as I was interested in new sheer skin tint. My interest soon disappeared, in fact i was disgusted when I read the ingredient list; talc, silica, aluminum, to name but a few. Hardly Naturally Active is it? Sounds like Liz Earle is knocking on Avon’s door a little too closely.
    If the Liz Earle team wish to repond to this comment please refrain from using the same responses I have read over and over again on this blog.

    September 11th, 2011 at 4:09 pm | Reply

    • Liz Earle Naturally Active Skincare said...

      Dear Karen

      Thank you for your post.
      Our priority at Liz Earle has always been high performance, quality and safe ingredients. We have always used our plant oils and extracts at levels that really make a difference to the specific formulation. Sheer Skin Tint is formulated to contain a blend of our own carefully selected botanicals – natural source vitamin E, avocado and borage – and we have combined these with classic, high-performance cosmetic ingredients. We have used natural ingredients where possible, however, colour cosmetics are not essential skin treatments they are used to add colour and definition, to highlight features and disguise certain skin concerns and are created in a very different way. All of the ingredients chosen for Sheer Skin Tint promote high performance on top of the skin and are included to create a long-lasting formulation, which is effortless to apply and provides the beautiful finish we believe we have achieved with our Sheer Skin Tint.

      Development of our Sheer Skin Tint started around three years ago. This was prior to Avon acquiring Liz Earle in 2010 and we continue to operate as an independent, standalone beauty brand, under the leadership of our co-founders, Liz and Kim.

      Best wishes.

      September 30th, 2011 at 2:15 pm | Reply

  25. Shelly Forbes said...

    I used to use LE products but your sale to a multi-national is just a sell-out. It makes me sad that it’s only money you want.
    I can assure you that as time goes on Avon will dilute and replace ingredients and still expect customers to use and believe in the brand.
    I’m sorry Liz and Kim but you have lost your reputation.
    Enjoy your fancy houses and cars.

    August 23rd, 2011 at 6:04 pm | Reply

    • Liz Earle Naturally Active Skincare said...

      Dear Shelly

      We’re sorry to hear of your disappointment and wanted to reassure you that although Avon acquired Liz Earle Naturally Active Skincare in March 2010, we will continue to operate as a stand alone beauty brand, under our co-founders Liz and Kim and our CEO and management team. Our products, philosophy, principles, and commitment to service will remain exactly the same as they have done for the last 16 years.

      As you hopefully know, our customers are at the heart of everything we do here at Liz Earle, so we do hope this reassures you.

      September 5th, 2011 at 1:25 pm | Reply

  26. Lynsy said...

    Hi.. I heard a year ago that Avon was going to be selling Liz Earle products… yet they’re still not available from Avon reps / Avon books…. When will the products be available to order via Avon ???

    August 21st, 2011 at 4:40 pm | Reply

    • Liz Earle Naturally Active Skincare said...

      Hi Lynsy

      Thank you for your query.

      Although Avon acquired Liz Earle Beauty Co. back in March 2010, we have continued to operate as a standalone beauty brand, under the direction of our co-founders Liz and Kim, and our management team.

      There are no plans for Liz Earle products to be available in the Avon brochure. If you would like to purchase any of our products please visit our website http://www.lizearle.com, call our Customer Centre or come and see us in one of our stores in London, Leeds or Union, on the Isle of Wight. A select range of our products are also available in John Lewis stores across the country, and through the shopping channel QVC.

      Best wishes.

      August 24th, 2011 at 1:20 pm | Reply

  27. Carol B said...

    I only found out a couple of days ago about Liz Earle selling the company to Avon and wanted to read more about it so I headed over to this page. I have recently returned to Liz Earle products and am very happy with the quality and customer service I have received, in fact Which? magazine have recently named Liz Earle as its top online retailer, and I can see why.

    I must admit that I was a little shocked to find out that Avon now own the company, and have done for over a year, as I am not too keen on their bog-standard products, however, it does not seem to have harmed Liz Earle in any way up to now – the products are as wonderful as ever.

    Please do not change any of the ingredients, they work beautifully as they are, and your service is second to none. As long as you continue like this I will be a regular customer.

    July 15th, 2011 at 1:53 pm | Reply

    • Pauline said...

      Hearing good reports about LE range I bought my first items recently after seeing Liz live on QVC. The products I bought are all lovely. Wow LE company marketing’s impressive. I had no idea of the real corporate nature of LE until someone told me. This page helped explain things so thanks to everyone for taking time to post a comment and to LE for posting them and for the replies. It seems there’s a hole in the market now that LE’s moved on. Perhaps an opportunity for Lord Sugar’s next new business partner. Anyone out there??

      July 26th, 2011 at 12:42 pm | Reply

  28. Tana said...

    If you are really proud of this partnership and have nothing to hide why have you failed to mention this on QVC????? Liz was on QVC this evening and she went as far as to correct Alison on the number of countries now selling LE products. The audience was led to believe this was all down to LE when clearly it is not, it is simply down to Avon’s size and reach. Your customers deserve to know you have been bought out by Avon whether or not they agree or disagree you should be upfront and tell them!

    July 1st, 2011 at 11:38 pm | Reply

    • Liz Earle Naturally Active Skincare said...

      Dear Tana

      Thank you for your comments. We would like to reassure you that, although we have been acquired by Avon, we will remain a standalone brand with the same commitment to quality and service that we have had since day one.

      Together with our growing team, we have worked hard and with dedication over the last sixteen years to create something special – and this will not change.

      We now look forward to reaching out even further globally to share our products and our passion – giving customers in other countries the opportunity to have the opportunity to shop with us in different ways, just as they can here in the UK. And we now have the investment and resources to make it possible. As to future profits, these will be reinvested into growing the Liz Earle brand around the world.

      July 5th, 2011 at 11:45 am | Reply

  29. Rachael said...

    I have only just found out about this and I too feel conned. If you truly believe in not testing on animals how can you take money from a company that does use products tested on animals? I don’t recall seeing an email about this and believe that Liz Earle didn’t want to shout about this too much as they know that we, their customers, will stand by our beliefs such as being against animal testing and buying British. I’m very sad to have to say that I will not be buying your products any more.

    June 8th, 2011 at 4:26 pm | Reply

    • Liz Earle Naturally Active Skincare said...

      We are sorry to hear of your disappointment. Although we didn’t send a News Bites email announcing news of the acquisition by Avon, in addition to Liz’s blog, we posted the news on the home page of our website on 25th March 2010 and also informed our Facebook fans via a message on our Facebook page.
      Although Avon acquired Liz Earle Naturally Active Skincare, we have continued to operate as a standalone brand, still under our co-founders Liz and Kim, our CEO and management team. Avon fully support our ethics and values and will not change our animal testing policy. We are one of the very few beauty companies to be a member of BUAV, the British Union for the Abolition of Vivisection and it is with a great deal of pride that our products carry the BUAV ‘leaping bunny’ symbol of a cruelty-free product.
      Whilst we can’t comment on Avon’s stance on animal testing, if you have any further questions you might like to contact Avon directly or visit their website at http://responsibility.avoncompany.com/page-44-Animal-Testing.
      We want to thank you for your custom over the years; as you hopefully know, our customers are at the heart of everything we do here at Liz Earle, so we’re very sorry to hear that you no longer want to shop with us.

      June 16th, 2011 at 12:04 pm | Reply

  30. Sue said...

    I am another long-standing regular customer of LE who has not purchased from them since the Avon buy-out and will not be doing so in the future. LE might say they do not test on animals themselves but if I was to buy LE again, my money would be contributing to the profits of a company that does conduct animal testing.

    I looked at the Corporate information page on Avon’s website and it states there that “Avon will conduct animal testing when required by law, at the request of government health or medical authorities” and also Avon “does not require that suppliers of raw ingredients and finished products produced for Avon conduct animal testing on our behalf.”
    This is not the same as saying that they prohibit their suppliers from animal testing. I think this a disingenuous statement.

    So another lost customer Liz, but then I suppose you don’t care now.

    March 11th, 2011 at 8:20 pm | Reply

    • Liz Earle Naturally Active Skincare said...

      Dear Sue
      We were sorry to hear of your disappointment and wanted to reassure you that from the very beginning of the Liz Earle Naturally Active Skincare range, we have had a very clear policy with regard to testing of products and ingredients on animals and all our products are cruelty free. We are one of the very few beauty companies to be a member of BUAV, the British Union for the Abolition of Vivisection and it is with a great deal of pride that our products carry the BUAV ‘leaping bunny’ symbol of a cruelty-free product.
      Although Avon acquired Liz Earle Naturally Active Skincare in March 2010 they fully support our ethics and values and Liz Earle Naturally Active Skincare will remain a stand-alone brand. They will not change our animal testing ingredient policy.
      Our customers are at the heart of everything we do here at Liz Earle, so we do hope this reassures you.

      March 21st, 2011 at 8:50 am | Reply

  31. C Cassell said...

    I am probably very late in my comments but just wanted to point out in view of a lot of negative comments that I didn’t realise that Avon had bought Liz Earle which only proves that nothing has changed and Liz Earle is still the same company in my eyes. I have great respect for Liz and avidly watch her on QVC and I do have total faith that if Liz and Kim made this decision it was in the best interests of the company for now and the future. It is just a shame on reading the first posts that the same stock response was offered which just sounded a bit too corporate. However, the products are fantastic and I am sure they will stay this way.

    February 8th, 2011 at 1:02 pm | Reply

    • Marina said...

      I too have only recently heard about Avon’s acquisition of LE- So very disappointed on so many levels.

      Disappointed that Liz and Kim have sold the company to one of the worst for animal testing.
      Disapointed that such a wonderful product as C&P has been tampered with -almond milk out, (cheaper) cocoa butter in (it did pretty well as it was for fourteen years, allergies included – see QVC reviews).
      Disapointed that yet again, another company plugs “buy British” while it suits them and then either sells out to a foreign company and/or shuts it’s British production and moves it abroad once they’ve become established (Dyson closed the factory in Leicestershire and moved it to the far east (funnily enough also after he was “Honoured”), natural brand The Body Shop sold out to L’Oreal (another animal tester).
      I’ve been a LE devotee for fifteen years and got my nieces, friends and co-workers onto the line, but no more. There’s no way any of my money is going to animal testing Avon – Liz & Kim are now just salaried employees no matter what is being said about partnerships. Still as the intergrity of the products have already been comprimised maybe it won’t be the hardship it would have been.
      I’ve been on the internet and there are a large number of small, ethical, natural ranges out there (not all British, but I’m not going to be drawn in by that anymore) and yes, I’ve passed them onto my nieces, friends and co-workers too.
      I understand that this is a business to Liz & Kim but I had thought they had a bit more integrity.

      March 5th, 2011 at 11:02 pm | Reply

      • Liz Earle Naturally Active Skincare said...

        We were very sorry to hear of your disappointment but wanted to reassure you that although Avon acquired Liz Earle Naturally Active Skincare in March 2010, we have continued to operate as a standalone brand, still under our co-founders Liz and Kim and our philosophy, principles, ethics and commitment to service have remained exactly the same. Our customers really won’t see any change, apart from benefits such the opening of our new flagship store in Leeds. Our new ownership will give us an international platform to fly the flag globally but we will remain firmly rooted in our home on the Isle of Wight.

        High quality, safe and naturally active ingredients are our priority and unless there is a genuine reason for changing the formulation of a product, we won’t do it. We started to phase in the removal of almond milk from Cleanse & Polish in early 2008 following requests from customers to make this product more suitable for those with nut allergies. This small modification doesn’t affect the performance of Cleanse & Polish, which we carefully tested to ensure it meets our high quality standards and still provides the same cleansing and sensory experience as it always has done. Cocoa butter has always been in the Cleanse & Polish formulation – it appears on the front of pack now that the almond milk is no longer listed but it has always been listed in the full ingredients list on the back of pack.

        Since we launched in 1995 we have had a strict policy with regard to animal testing and whilst we cannot comment on any aspect of Avon’s business, we can assure you that our stance on animal testing will remain the same; we will never do it and we will continue to be one of the few beauty brands who are a member of the BUAV. For more information on Avon’s animal testing policy, we would recommend visiting: http://responsibility.avoncompany.com/page-44-Animal-Testing.
        We would like to thank you for your custom over the years; as you hopefully know, our customers are at the heart of everything we do here at Liz Earle. We hope this goes some way to reassure you and you feel able to stay with us.

        March 11th, 2011 at 11:14 am | Reply

  32. Michelle Kopczyk said...

    Hello
    Does avon work with or is involved with companies in any way that test on animals or use animal byproducts in their compositions (save beeswax)? If yes, sadly I will no longer be able to buy products from Liz Earle, which is a real shame because I LOVE Liz Earle products and philosophy.
    Looking forward to hearing from you.

    Kind regards, Michelle

    January 28th, 2011 at 2:47 pm | Reply

    • Liz Earle Naturally Active Skincare said...

      Dear Michelle

      We’d like to reassure you that we will continue to operate as an independent, standalone beauty brand and that our philosophy, principles, products and our commitment to quality and service will remain the same. Whilst we cannot comment on any aspect of Avon’s business, we can assure you that our stance on animal testing will remain the same; we will never do it and we will continue to be one of the few beauty brands who are a member of the BUAV. If you have any further questions you might like to contact Avon directly or visit their website at http://responsibility.avoncompany.com/page-44-Animal-Testing.

      Many thanks,
      Andrea

      January 31st, 2011 at 2:57 pm | Reply

  33. Ann McNair said...

    I have used and loved Liz Earle products for several years now, but since learning of the Avon by-out I have not bought anything from them. Maybe I will reconsider this decision in the future because I do love the products, but I will no longer do so with the same enthusiasm. Part of the attraction for me was the fact that the company was British and therefore contributed to our home economy. Another part was the ethos of the Liz Earle company, which meant that products should do good where possible and definitely not knowingly do any harm. Despite Avon’s support for women in some areas, they certainly do not take the Liz Earle approach to their ingredients. A shower with an Avon shower gel smells to me like being trapped in a chemical factory. Their creams and make-up are laced with petroleum products, which are extremely harmful to susceptible individuals, myself included, yet when I asked my neighbour, an Avon representative, which products were free from petroleum, mineral oil and paraffin she could not tell me, and apparently could not find out either. It is left to the unsuspecting buyer to pay for the products and then find out if they contain an unsuitable (for them) chemical concoction. I feel that it is unlikely that the Liz Earle ethos will influence a huge company like Avon. It is more likely to be the other way round. I find this deflating, disappointing and sad.

    October 23rd, 2010 at 2:23 pm | Reply

    • Liz Earle Naturally Active Skincare said...

      Hi Ann. We are sorry to learn of your disappointment; however, please be assured that although Avon has acquired Liz Earle Naturally Active Skincare, we will continue to operate as a standalone beauty brand, under our co-founders Liz and Kim, our CEO and management team. Our philosophy, principles, products and commitment to service will remain exactly the same as they have done for the last 15 years. We will still continue to formulate high performance products using the finest quality naturally active ingredients sourced from around the world with the help of our in-house ethnobotany team.

      October 25th, 2010 at 10:23 am | Reply

  34. Joan Andrews said...

    I am very unhappy that Avon now own 100% of Liz Earle Naturally Active as they are well-known for testing their products on animals. This really DISGUSTS me!! I have now unsubscribed from receiving the newsletter as I want to have absolutely nothing to do with this partnership and hear nothing more about their products. Maybe it’s a good thing Liz Earle sold out completely and took her profits while she could because this product range looks doomed with Avon. What a shame!

    October 7th, 2010 at 9:59 pm | Reply

  35. Fiona said...

    Am I the only person who hopes Liz Earle products are available through Avon reps? I’d love to be able to buy my favourite skincare brand and support a local mum at the same time (the Avon reps around here are all mums).

    October 4th, 2010 at 3:21 pm | Reply

  36. Deena Sharp said...

    Having been a LE customer for the past 8 years, was amazed to only just learn of Avon buying LE! Although I suscribe to the LE newsletters – didn’t get this one! Not really being shouted from the rooftops is it – nor mentioned on QVC! What a great shame! I don’t know what to think. Perhaps I’m just behind the times, but to me, the name Avon is not linked to natural products, which are not tested on animals or products derived from animals. Cheap springs more to mind. Only time will tell.

    October 4th, 2010 at 2:04 pm | Reply

  37. Marie said...

    Bad move Liz – what made you do it? Reading the other comments it looks like there are far more against than for. so why risk losing your integrity?

    September 22nd, 2010 at 5:57 pm | Reply

  38. Anita said...

    I know this is late, but just saw all the comments on facebook…

    I love LE products and have enjoyed the ethos and care that has been obvious to all, in how you treat your customers.

    I didn’t know about Avon until now, a part of me understands as I run a business…

    But

    as a customer I have to say I am a little disappointed, as I enjoyed the special quality of LE, being a part of the biggest beauty secret… I take on board what your company is trying to do and your hope to reach a wider audience, so others may enjoy your lovely skin care range :) but I am a little sad today… but will wait to see how things develop.

    Wishing you all the best :)

    September 22nd, 2010 at 1:55 pm | Reply

  39. Liz said...

    Hi all, thanks for your comments. We just wanted to reassure you that although we have been acquired by Avon, we will remain a stand alone brand, with the same commitment to quality and service that we have had for the last 15 years. Nothing will change for you, our valued customers.

    August 31st, 2010 at 12:43 pm | Reply

  40. Dawn said...

    My message too has been deleted – or indeed not put on!!! I cannot be the only one as I have noticed others saying the same.
    I had recently put in an order for C & P BEFORE I realised LE were 100% bought out (NOT a partnership) by Avon. I wish I had realised earlier as I would not have ordered

    August 31st, 2010 at 9:57 am | Reply

  41. Cameron said...

    Some Avon representatives have piped up with “Avon doesn’t test on animals!” like it’s some kind of defence. It’s not. When a company allows the ingredients it uses to be tested on animals they are just as disgusting and for Liz Earle to be associated with a company like that is shameful.

    August 28th, 2010 at 6:12 am | Reply

  42. Laura Whieldon said...

    Very disappointed to only just learn that Avon has bought Liz Earle. Not sure I will continue to buy the products as I feel very cheated.

    August 25th, 2010 at 9:29 am | Reply

  43. Evie said...

    Hi, very disappointed with news, I don’t think that Avon is a good fit for the Liz Earle brand at all and are seen by many as an inferior brand. Their ‘support’ of women is really just more of a marketing ploy although at least charities benefit from it. You have sold your company to a company that has no ethos behind it at all. I will reconsider my use if there are any changes to the ingredients at all.

    August 24th, 2010 at 8:04 pm | Reply

  44. Teresa H said...

    I have only just found out about this having received the latest edition of the Naturewatch Compassionate Shopping guide, who have now removed their endorsement of LE products. I won’t go into another lenghty posting but I agree wholeheartedly that this was a bad decision, & I will sadly not be using LE products any longer. This is not a decision I have taken lightly as I have been a customer for over 10 years but I cannot reconcile LE being owned by Avon who use ingredients tested on animals.

    August 24th, 2010 at 5:04 pm | Reply

  45. Sarah said...

    Congratulations on your new baby, pleased to hear all is well!
    I must admit I am distressed to hear about the deal with Avon, I accept they don’t now test on animals and that you will continue as a stand-alone brand, but I feel that something which was unique and central to the Liz Earle brand is gone. It always appeared to be British, independent, and to be organic in the way it had developed and operated as a business. However, I will try to hope that there will be a silver lining in that more women will be able to access it, and I am grateful for what you have done so far for skincare. This has shaken me though, maybe we didn’t realise that when we bought Liz Earle we were enjoying more than just the products, it was the idea and identity of the company and now that has changed I feel less inclined to it. I will try to overcome that, but I wish I didn’t have to.

    August 21st, 2010 at 12:39 am | Reply

  46. Dawn said...

    Oh dear!! just heard Liz Earle sold out to Avon!! this is a bad move. I had used Liz Earle at the beginning and over the last year was swayed by other companies, but had just decided to come back to Liz Earle and just got my new order through. I will re-think about purchasing again now – I do not buy cosmetics through Avon – they are the total opposite to what I thought Liz Earle stood for ie, natural ingredients and it will only be a matter of time before Avon have interefered in them. Bad,,bad,, bad,, move – Liz Earle’s customers will be dissappearing now………………………

    August 20th, 2010 at 5:39 pm | Reply

  47. lisa alier said...

    Thats me off to find a new skincare range Avon products are awfull. Shame on you Liz Earle this will leave a lot of disapointed customers.

    August 18th, 2010 at 1:50 pm | Reply

  48. Andrea said...

    Hi Nicola, thanks for your post. We are passionate about everything we do and although we have been acquired by Avon, we will continue to formulate high performance botanical skincare products using the best ingredients. Nothing will change for you, our valued customers.

    August 18th, 2010 at 12:38 pm | Reply

  49. Nicola said...

    Are the ingredients / products going to change?? I have been loyal to Liz Earle for many years as it suits my skin perfectly… If you change things I’ll have to go elsewhere! :o (

    August 17th, 2010 at 12:59 pm | Reply

  50. Anna Beattie said...

    Absolutely Gutted!! I have been a loyal customer for 15 years and now I feel betrayed. I loved the naturally active products; this is bound to change with Avon taking over. I don’t think that Avon products are made in the UK, so what happened to flying our own flag? I will be looking for another skin care. I believed everything that the Liz Earle company told me……are they not wealthy enough? I feel used.

    July 31st, 2010 at 12:39 pm | Reply

  51. helen lambert said...

    Very very very dissapointed to hear the news. Always thought of Avon as ‘a cheap & nasty brand’ never been happy with any products from them. Liz earle has always been so special – sad , sad , news

    July 27th, 2010 at 9:02 pm | Reply

  52. Lisa said...

    I am extremely disapointed with the recent news that Liz Earle have merged with Avon. To merge with this company means you can not be endorsed by Naturewatch compassionate shopper. Avon have not adopted a Fixed Cut Off Date – doing this perpetuates the neccessity for testing cosmetics on animals. Your association with this, sadly, leaves me feeling that Liz Earle products also prefer to be able to use ingredients that are newly on the market and are a result of the torture and murder of animals.
    I hope in the future you will re-asses your status and either move away from Avon or demand that Avon become ethical and adopt a Fixed Cut Off Date.
    No longer will I ever buy a Liz Earle product.

    July 14th, 2010 at 12:53 pm | Reply

  53. TDow said...

    This has so put me off buying Liz Earle Products in the future. Will think twice now. Avon products are cheap and nasty. When buying Liz Earle I really felt I was buying quality, even thou for now there are no changes I will still feel like I’m buying avon rubbish.

    July 3rd, 2010 at 3:59 pm | Reply

  54. Lin said...

    Thanks Simone,
    I am so amazed at the info about Decleor and Ojon… nowhere do these companies mention they are owned by Estee Lauder, when they are shown on QVC…
    Ojon is a favourite of mine and like a wally bought into the whole story….thought I was supporting a small company.
    Who do you trust?… bit like life in general!!!
    Take care ..
    .good luck with the search…maybe we should all combine and share our search results..

    June 26th, 2010 at 7:52 am | Reply

  55. Lin said...

    Hi Lynn,
    The company is A’Kin ..they have a great web site..also Feelunique do their products and are p@p free
    Best Wishes
    Lin

    June 25th, 2010 at 9:24 am | Reply

  56. sas said...

    I am really disappointed to read such negativity about Avon! Yes they are a global giant and profit making organisation, as with any other business!
    They have raised millions of pounds for charity across the world, not only for breast cancer but many other good causes..
    I use their products especially the makeup and I love it.. What I can tell you is that the quality is as good if not better than many mass brands they compete with.. How do I know this because I used to work for them in product development.
    Though this partnership may not be an obvious choice, it is an opportunity for women around the globe to access LE great range of skincare and a very shrewd move.

    June 17th, 2010 at 9:39 pm | Reply

  57. sas said...

    Sad news to hear so much negativity about Avon. They have raised millions of pounds for breast cancer and support many good causes for women around the world.
    Whilst direct selling may not be for everyone I for one know that the quality of their products is as good if not better than many mass competitors on the market.. Why? because I used to work for them!
    Perhaps not the most obvious partnership but one that should enable women around the globe to access LE amazing product range.

    June 17th, 2010 at 9:27 pm | Reply

  58. Janice said...

    No Avon haven’t tested on animals for years.

    June 16th, 2010 at 9:58 am | Reply

  59. Noelia said...

    Hello,
    I also look forward to Liz Earle being offered to more women. Botanicals are the only skincare that my skin works well with. I also sell Avon and buy my skincare elsewhere. Now I an use a skincare that closer to home.
    Noelia

    June 15th, 2010 at 10:42 pm | Reply

  60. Andrea said...

    Hi Lynsy,
    Thank you for your question. Just to clarify, as Liz Earle Naturally Active Skincare is a standalone company, our products won’t be featured in the Avon catalogue. You can buy our products via our website, our stores, QVC, selected John Lewis counters and other boutique stockists. You can see the full list of stockists here.
    Best wishes
    Andrea

    June 15th, 2010 at 10:50 am | Reply

  61. Beulah said...

    I am amongst those who are not at all enthusiastic about a ‘partnership’ with Avon – I am sure you thought long and hard about it but I cannot see how it will benefit your brand at all

    June 14th, 2010 at 8:35 am | Reply

  62. KB said...

    I seriously doubt that Liz Earle would collaborate with a company who were unethical (animal testing). It seems to me that some customers are upset because the products they use won’t feel so exclusive and special now that they are associated with Avon? This is just consumer snobbery.

    June 11th, 2010 at 5:24 pm | Reply

  63. A T said...

    Disappointed you’ve joined with Avon, as I have heard their product sourcing, use and ethics are suspect, very sad so consequently I don’t use their products anymore :(

    June 10th, 2010 at 8:02 pm | Reply

  64. Lynsy Haydock said...

    Hello
    I asked earlier but it seems to have been deleted ??
    WHEN will the Liz Earle products be LAUNCHED in the AVON catalogue ? ? ? ?

    June 10th, 2010 at 2:04 pm | Reply

  65. Andrea said...

    Hi Cara, thanks for your comment.
    Firstly we’d like to reassure you that high quality, safe and naturally active ingredients are our priority and unless there is a genuine reason for changing the formulation of a product, we won’t do it. A few reasons why a formulation may change could include changes to legislation, significant customer feedback or potential issues with a certain ingredient. Liz and Kim still personally sign off every product formulation plus all formulations are rigorously tested to ensure that the performance of a product meets our high standards. It is by taking this honest, personal and demanding approach that we have grown our company and earned the trust of our customers over the last 15 years.
    As an example, last year we took the very unusual but necessary step of withdrawing our Botanical Self Tan Spray from our range, due to a potential formulation change. The tanning agent used within most tanning products is called Dihydroxyacetone (DHA). A Self-Tanning Agent, DHA is a plant derived substance and is also present in the human body. Last year, the Scientific Committee on Consumer Product (SCCP) raised concerns about the lack of evidence showing that DHA was safe to use. The manufacturers of DHA in Europe have therefore been asked to prove the safety of the product, a process which required them to test the product on animals. From the very beginning of our range, we have had a very clear policy with regard to testing of products and ingredients on animals, meaning that we could no longer use this ingredient and therefore we had to discontinue the product despite its popularity with our customers. We can reassure you that our philosophy and way of working will not change in any way following our partnership with Avon. We hope this answers your questions.

    June 10th, 2010 at 10:31 am | Reply

  66. Simone said...

    Probably my final words on all this, but I detail my most recent email to the company and the customer care managers’ reply. Seems pretty clear why they have lost my custom, I think.
    The essence of my email ; ” Is there anyone in the LE company who can tell me in plain, straightforward, non-evasive speak that my money would go only to LE Skincare, to re-invest as ever they have done? A 2 minute call from Liz or anyone with that knowledge?…my integrity is at stake here. I know BUAV acknowledge your credibility….as they did before Avons’ involvement, but they also acknowledge that the parent company does not tick their boxes. Can you assure me? I have a quote on my fridge from Martin Luther King ; ~Our lives begin to end the day we stay silent about things that matter.~ Not causing harm or pain to other living creatures matters very much to me.
    The reply I received? As follows : We are passionate about everything we do and although we have been acquired by Avon, we will continue to formulate high performance botanical skin care products. Nothing will change for you, our valued customers. Our brand’s heart and home remain here on the IOW where our team is based. We are proud to be able to generate UK jobs both here and on the mainland and have a significant recruitment drive in place which will ensure that we have the team to really invest for the future. Working with Avon will help our company to grow, for example enabling us to open our next LE store in the north of the country. Unfortunately we can’t give any further details….we hope it helps to answer your questions and reassure you.
    First prize to whoever can find the answer in there to what I asked!! Isn’t it so sad? Oh what a tangled web. .

    June 9th, 2010 at 11:08 pm | Reply

  67. Lynn said...

    What was the Australian company you found please? I too am on the hunt for a new supplier
    Thanks

    June 9th, 2010 at 9:57 am | Reply

  68. dixie said...

    Please read the financials on the sell out (which is exactly what it is.
    LE has been 100% bought by Avon, a buy out is not a partnership!

    June 9th, 2010 at 9:49 am | Reply

  69. Lynn said...

    Let’s face it, celebrities do not endorse just because they use it, primary reason for them being on the advertising campaign is because they get paid huge sums of cash to do so!!

    June 9th, 2010 at 9:35 am | Reply

  70. Simone said...

    That’s the other thing that irks me, Rachel. We all had to ‘ find out ‘. The newsletters and product promotions can plop on the doormat, and in the ‘ inbox ‘ but this?….Why?

    June 8th, 2010 at 3:20 pm | Reply

  71. Simone said...

    And as a further P.S. as I am prone to – I have written to Alison Young and Julia Roberts at QVC, to ask them how they can continue to promote the range? Julia I believe is a vegetarian, and Alison has her horses and animals? I think we all deserve a bit more honesty. In fact the whole issue has opened my eyes to other ranges that we have been ‘sold’ by QVC, and I’m gobsmacked. Shisheido, for example, a company not renowned for it’s cruelty free ethos, has owned DECLEOR since 2000!! And they’ve just acquired Bare Minerals. Estee Lauder is the parent company of too many to list here, so have a look on their website; amongst the names you will find Bobbi Brown, Ojon, Origins, and Smashbox just about to sign on their dotted line…..I tell you, it’s a minefield out there!

    June 8th, 2010 at 3:14 pm | Reply

  72. Lynn Dixon said...

    I heard a rumour from the beautician (my friend) who introduced me to Liz Earle, so I emailed in to find out if it was true & sadly it is.
    We both echoed many of the sentiments above that Avon is seen as a cheaper brand without the ethics that we thought Liz Earle always had.
    I’ve read through all the comments above & have to agree with the negative ones I’m afraid guys – SOLD OUT is mentioned over & over again & much as I also love the products after trying many to look after my skin will now be considering changing to something else.
    LE should have been proud to be British through & through and I’m sure could have found its own way in promoting itself as such on an International standing.
    Many many clients above are thinking exactly the same
    sad days indeed & for sure you will never be able to buy back from Avon what you had before, it’s only a matter of time before you lose control of the products, the ingredients & the philosophy I’m sure.
    time to find a new product it seems

    June 8th, 2010 at 3:07 pm | Reply

  73. Simone said...

    In reply to Rachel…
    If you go on to the BUAV website you can print off a list of cruelty free companies. I have spoken with them about Avon’s latest acquisition, and BUAV say that they are happy to continue to endorse Liz Earle Skincare because they do continue to fulfill that ethical criteria, and are totally open to being audited ; where there is a parent company that may not/does not have the same ethics as the acquisition ( as here with Avon/Liz Earle ), then the BUAV leave it open to a matter of personal choice for the consumer? There are some other animal campaigns that have much more stringent attitudes to the matter, and if the parent company is a ‘ cruel ‘ company, they then advocate for total boycott of the acquired company. Sorry, so wordy, but this whole matter has opened my eyes to many other issues now. Good old Marks and Sparks have come up trumps with their beauty and household cleaning products approved by the BUAV – bunny logo and all – and for the first time in my life, I am going into M&S to get my washingtablets, fabric conditioner, bleach and loo cleaner!! ( and at time of writing, it’s on offer, half price!!)

    June 8th, 2010 at 2:57 pm | Reply

  74. Toria said...

    Hi Liz, firstly, warmest congratulations on the arrival of your baby son. I hope you’re managing a little ‘down time’!?
    This truly is a sad day :-( ( I have been a big fan of your products for some time now but just feel that the merger with Avon will not have a beneficial affect to your loyal customers – are they really an American company?! I would never have considered buying anything from Avon before, simply because their products are not available in store and therefore you cannot try before you buy. They always seemed to be aimed at the slightly ‘lower end’ of the market and I thought they mostly concentrated on make-up? I’m simply trying to say that your products have been simply superb and smell and feel delicious to use and are always so beautifully wrapped and your customer services is exemplary. I just can’t help worrying that now you have merged with Avon, that we, your loyal customers, will not get the same, almost ‘personal’ service that we’ve all been used to.
    I cannot comment on Avon and animal testing – of course I’m against it and I don’t know whether Avon do test on animals but I’m sure at some stage, sadly, ingredients used in such products are probably tested in this way by all skin care companies.
    I have to say I’m most distressed by this news – it felt like Liz Earle was a little ‘family’ from your lovely staff and products so carefully and beautifully wrapped, individually, in tissue paper that every time I received an order, it was like getting a present! :-) ) I’m just concerned that now perhaps ingredients will change and will perhaps not be the best ‘naturally active’ ingredients. Will there be a change in price/packaging etc…?
    From someone most disheartened, A.N.Other brand here I come :-( (

    June 8th, 2010 at 2:23 pm | Reply

  75. Susan said...

    Is this a partnership or a buy out? According to Companies House it seems to be that Avon bought the entire share capital so it a buy out and not a partnership. I myself don’t care as long as the products and service remain as good but I think it not nice to be lied to. Nothing wrong with selling your company for money, given the opportunity, with the right deal, we would all do it. Why try to project this image as if the shareholders don’t care about the money? Of course they do or they wouldn’t sell. If it was all to do with expanding why not consider an investment? All talk about partnership and good of the world is pants. If they sold their shares for a fraction of what they got but Avon would donate a large sum of money to the charities and organisations would they still sell or have the money in their pockets? I think we all know the answer to that. It is all about image and saying the right thing to people. I guess you have to do that in the corporate world to protect the company.

    June 8th, 2010 at 11:29 am | Reply

  76. Lynsy Haydock said...

    Shame you didn’t partner with Kleeneze in their Health & Beauty Catalogue…. as I am a Kleeneze Distributor and LOVE Liz Earle Products!!!

    June 7th, 2010 at 9:16 pm | Reply

  77. Rachel said...

    I really would like to believe Liz and her loyal employee’s assurance that basically nothing has/will change, but I’m a realist and know this cannot possibly be/remain true and believe that if the Liz and her co-founder really valued their companies integrity over personal financial gain, they wouldn’t have taken this route – however much they longed for global expansion.
    Been googling looking for possible replacements for my favourite LE product and may give “Lush” a try (it doesn’t have sleek sophistication of Liz Earle but the ingredients and Animal testing policy look good)?

    June 6th, 2010 at 10:18 pm | Reply

  78. Rachel said...

    Hear, hear regarding Simone’s previous comment.
    I was shocked and dismayed on returning to Liz Earle today, only to discover Liz has “sold out” to Avon(yes I’m a bit behind with the news but I don’t do twitter or face book – so only found out 2 1/2 months after it happened).
    It’s such a shame…. over the past 13 years I’ve dabbled in several brands of skincare and always gravitated back to Liz Earle, not only due to reliable quality of the products, but also because of the companies steadfast views against animal testing and it’s overall ethos/itegrity.

    June 6th, 2010 at 10:13 pm | Reply

  79. Simone said...

    just a p.s. to my previous comments. I did write to Liz this week to voice my feelings, and have received a prompt and courteous reply from Andrea. I telephoned the company today and spoke to a member of the Customer Services team, to clarify my feelings, once again, because it’s almost as if the company is missing the point of what the majority of us keep saying. . that you can’t be ‘acquired’ ( totally ) by another company and stay tha same? It’s almost as if the Liz Earle team have decided that if they keep saying the same thing to us, that we will believe it? I believe you have every intention of keeping the products to the same quality, and that within yourselves you won’t resort to being involved in animal testing. BUT if we continue to buy your products, we will now be contributing to the Avon coffers? FACT. And we don’t want to. Liz Earle Skincare started small, and by customer loyalty and word of mouth, we helped you get where you have got to today? You really couldn’t have done it without us? Maybe, if the customer experience is truly important to you, it might have been an idea to have run the prospect of change past us first. . . not your marketing people, because we have been your marketing people. . . and we might have been able to help you realise that this, now fait accompli, put your integrity at risk. And even if this goes pear-shaped for Liz and Kim, and they leave the company with enough money to start again, once integrity has been compromised, after so much loyalty from us, the trust has gone. As I say to my family, when you have enough, do you really need more?

    June 4th, 2010 at 3:27 am | Reply

  80. simone said...

    A customer for many, many years. . .I’m totally stunned. I can only echo the thoughts of many others who have posted comments, that this has to be about money because there can be no other reason? For a successful company, with many outlets, loyal customers who promoted the product by word of mouth, and an ethos that we believed? A fat cheque can change all our lives in an instant. Every company that gets ‘ acquired ‘ by a parent company comes out with the same spiel – that it won’t change them etc. Let’s be honest – these super-large companies don’t ‘acquire’ other companies because they like the logo, or because they are nice people! This is business, (im)pure and simple, and has given me the dilemma of having to withdraw my custom. If you had chosen a parent company with ethics akin to what I believed were your own, I could have continued with you, but my conscience and integrity will not allow with your new link. This also means that the word of mouth that supported you so strongly will now have to work with the reverse principle – of telling all those friends and family that it’s not the same any more. We don’t want to line the pockets of companies that test on animals, and are shocked that you do. I feel we have been deceived, and it’s a very unpleasant and uncomfortable feeling. I wish you and your families well.

    June 3rd, 2010 at 12:19 am | Reply

  81. cara said...

    Thank you for such a quick reply- but my question, i feel is still unaswered. That is, if you change to formulation or ingredients of your products will you inform your currently loyal customers? And i feel, given that you are now in partnership with avon, that is an important thing to clarify.
    Thank you.

    May 30th, 2010 at 2:24 pm | Reply

  82. Andrea said...

    Hi Cara, thanks for your post, we’re sorry that you feel this way. We’d like to take this opportunity to reassure you that although we have been acquired by Avon, we will continue to operate as a standalone beauty company. As we have done for the past 15 years, we will remain totally committed to quality and service and to our ethical ingredient sourcing policies. We will also continue to be a member of BUAV. Regarding the removal of almond milk from Cleanse & Polish – we started to phase almond milk out of Cleanse & Polish in early 2008 following many requests from customers to make this product suitable for those with nut allergies. We carefully and rigorously tested this small modification to the formulation to ensure it continued to meet our high quality standards and still provided exactly the same cleansing and sensory experience as it always has done.

    May 28th, 2010 at 2:47 pm | Reply

  83. cara said...

    I am very uneasy that you have joined forces with avon..i would not use their products, which, i feel contain cheap and chemical ingredients. furthermore their policy of testing on animals makes me wonder how liz earle can see fit to form a partnership with them.
    i have trusted this brand for its high quality skicare all through my 20s, and this move gives me serious reservations.
    also- it is only through this blog that i realised that you changed the formula to the cleanse and hot polish cleanser- that certainly hasnt been made widely known. I feel that changing the product ingredients without informing your customers is extremely unethical.
    so my question is this- if avon instigate changes to the ingredients/products supplied, will you let your loyal customers know?
    please reply.

    May 27th, 2010 at 4:02 pm | Reply

  84. Noelia Soto said...

    I understand why many fear of Avon taking over your amazing products. I beleive your comment to your loyal coustemors “The acquisition by Avon will not in any way affect our philosophy, principles, products or commitment to service” is true and they should believe and not have any fear. I personally love Avon since I am a representaitve, but I also am eager to be able to care for my skin. I have VERY sensitive skin and only botanicals work. I can’t wait to start using Liz’s skin care. I just need the guidance in staring Liz skin care routine! suggestions? My question is, how can Avon representatives be able to have access to you skin care prodeucts? Through the website????

    May 24th, 2010 at 12:12 am | Reply

  85. Noelia Soto said...

    I am also an Avon Representative. Many fear of Avon taking over; No! It’s just a collaboration to help expand and bring Liz’s skincare around the world. Rachel, I am interested in Liz’s skincare. I sell Avon but use botanical skin care from another company; so I prefer to start using Liz skincare especially hearing from so many that the skincare has done wonders to their skin. Suggestions on how to start using the skincare ;-)

    May 24th, 2010 at 12:01 am | Reply

  86. samuelnoelia@verizon.net said...

    Hello Everyone,
    I am an Avon representative and looking forward to using Liz Earle’s skincare. My skin is very sensitive and I love botanical skin care. I do love the ides of Avon & Liz earle teaming up in order to bring great skin care worldwide. I am eager to start using the products my self. Now I can be an Avon representative and use botanicals without the need to buy them elsewhere. I would like to start using botanical skin care by Liz;
    suggestions???
    Noelia Soto
    PA

    May 23rd, 2010 at 11:44 pm | Reply

  87. angie said...

    The reason people buy Liz Earle products from the web site apart from being excellent is the personal touch you get.
    I just hope that doesn’t change.

    May 22nd, 2010 at 9:09 pm | Reply

  88. Lesly Moore said...

    What dreadful, dreadful news. I’m quite surprised by my fierce reaction. I’m upset and angry.
    I’ve loved LE products since the pink days at QVC, and have introduced many friends and clients to this wonderful brand.
    But the last few years have brought distinctly detrimental changes.
    I have a large stock of LE products, which will give me time to find replacement brands.
    What a shame.

    May 21st, 2010 at 4:17 pm | Reply

  89. cat said...

    At the end of the day….Liz Earle has “sold her soul”, no matter how she words it because of the MILLIONS she’s made from it….i think she has let everyone down by doing this – and I too had read that Avon test on animals….what a shame Liz, we all thought you were TRULY different

    May 21st, 2010 at 11:44 am | Reply

  90. Dawn said...

    Sooooooo disappointed. Liz Earle has sold itself out cheap! Avon has a horrendous past history for animal testing! They claim that their products are cruelty free but this only includes the finished product, not the ingredients used.
    I am finding that Liz’s products are slowly getting more and more expensive for the everyday person. Avon’s products are cheap and nasty – I would certainly NEVER use Avon skincare or perfume! YUK!

    May 18th, 2010 at 11:47 am | Reply

  91. christine white said...

    When I think of Avon, “ick” comes to mind. Liz Earle no longer seem special to me but another corporate sell-out.

    May 17th, 2010 at 1:52 am | Reply

  92. karen cartwright said...

    Further to my previous comments. I have just been reading through all the other comments and clicked on links and read replies from Liz and Kim.
    I do believe that Liz created this range initially for herself and Kim. She brought in brilliant people and found wonderful suppliers.
    I wonder if Liz and Kim looked to sell or whether Avon approached them?
    I think deep down it was the MONEY and not this “we must reach more people” that made the decision to sell, because the brand has reached alot of people, the internet is wonderful, qvc is wonderful, ebay is wonderful, the product is a national one now, it was a wonderful British Company with wonderful ethics. I recommended you to so many people, brought your products for so many people, raved about your company. I am the one who looks a fool now, but that does not matter.
    I have recently tried Elemis and it seems to suit me, so I am going to a british brand and hope they will not sell out. They do not test on animals and employ british people.
    I live in the Midlands and we have lost so much, we hardly manufacture anything in Britain any more and although Liz Earle states they will continue the same, give it time and if it is more profitable to have it made somewhere else and with other ingredience, i.e. instead of organic wheat germ and aloe vera, mellisa etc., synthetic items will be used, Avon who after all have share holders will change things, same ingredience, but not the same quality, just watch this space.
    Liz and Kim I know things have to change, but I am sorry I will not be buying from you in the future. I have notified QVC as well.
    MONEY ISN’T EVERYTHING.
    Liz and Kim, the two of you, if you are as genuine as you claim will be the ones who will have to live with seeing your baby being ruined, your staff being made redundant and everything you created change, do not be naive in this, surely you should know that when a company is brought things change.
    I would never have let you put on the smoothing line serum my endorsement if I had known you would do this.
    I wish you both the best of luck with your lives. I feel very let down. What a shame another British Company is no longer British but owned by AVON, such a terrible shame.

    May 15th, 2010 at 1:59 pm | Reply

  93. karen cartwright said...

    I am so disappointed with you for selling out to Avon. Really, really disappointed. Avon do not test on animals themselves, but they trade with companies that do. So Lisa, by being an Avon Rep and selling Avon products you are saying it is okay for this awful testing to go on. It is such ashame Liz and Kim. I feel very sorry. Can you assure me that nothing will change, that you will get Avon to change the way they work. I am so, so sad.

    May 15th, 2010 at 1:30 pm | Reply

  94. Fionnuala English said...

    Congrats to Liz & family on the birth of their little man.Hope they are all doing well.Am really surprised with all the negativity surrounding this partnership.Obviously everyone is entitled to their own opinion but for me my view is that Liz & Kim would not have taken this decision lightly and would not have given ‘their baby’ to a company that wasn’t worthy afer all of their hard work and sacrifice.Looking foreward to the future of Liz Earle & all that it brings. X

    May 11th, 2010 at 2:52 pm | Reply

  95. joanna j said...

    I’m shocked..I’ve just heard via the QVC feedbacks. What happened to this company’s principles? The responses from Liz Earle are company politics – nothing will change for now – but nothing is set in stone. Liz Earle and Avon will always be the real winners – the original long term fan base will eventually disappear as the brand & products evolve through Avon’s template and doubtless popularity with Avon’s masses of customers; both ‘companies’ will just make bigger profits, whilst Avon will gradually take over LE no matter how they ‘jazz it up’. I feel Liz & the company have sold out and money talks – but that has always been the assumption I have had with Liz Earle- a bittersweet end to my custom I’m afraid.

    May 11th, 2010 at 10:37 am | Reply

  96. deb lewis said...

    Quality over quantity is what i naively used to admire with this range. However i feel the company and its ethics have been leading up to this move for a while. Yes in a recession it makes good business sense, but can you can remember early days on qvc when Liz said she would never open shops in order to cut costs?, a shop now exists and if recession had not hit i suspect more would have been mapped out.Liz also said there was no need to use neck, bust or eye creams . The musin cloth eradicated the need to exfoliate etc.. They began to creep in to the range, why? because she saw an opportunity to obtain money of course! Liz Earle may have ethical values on ingredients, but ultimately she is a shrewd business woman and her values can be changed or bought like any mortal.

    May 9th, 2010 at 8:01 pm | Reply

  97. Amyjellybrain said...

    I’m intrigued by the partnership between Liz Earle Naturally Active Skincare and Avon Products, Inc. Hopefully more of you guys will get the chance to use some of Liz Earle’s range and find out what I keep yapping about! I do think some people don’t know how to read though, judging by the comments from the Liz Earle blog relating to this. Silly people!

    May 9th, 2010 at 9:05 am | Reply

  98. Lin said...

    I agree with Louise,
    The way LE is still held up as ‘Best of British’ on QVC is very galling.I feel really angry at the back ground advert on QVC today
    ‘Britain’s best kept beauty secret’..what a laugh .Avon must be laughing all the way to the bank.
    I need some c&p but won’t buy again and am looking for a replacement…think I have found it from an Australian company that ONLY deals in organic ingredients..doesn’t charge p&p and is up front about their connections.
    Such a shame ..it used to be so good being able to support a truely British company, felt like you were making a difference.
    Ah well.

    May 6th, 2010 at 2:35 pm | Reply

  99. debrabrighton@btinternet.com said...

    What sad news … I have always thought of Liz Earle products to be special .. Avon smacks of cheap !!! what where you thinking of liz … A big mistake I think !!

    May 5th, 2010 at 11:42 pm | Reply

  100. Tori said...

    I am so very disappointed to read this. I too have struggled for many years to find a skincare range I can use on my eczema prone skin, and having found cleanse and polish I was thrilled. But if the rumours that you hhave changed the formulation are true and it means that I can no longer use it, I’ll be gutted.
    Avon is certainly not the sort of company I would ever have expected Liz to sell out to, and, like many others on here, I may have to go back to Elemis!

    May 5th, 2010 at 5:05 pm | Reply

  101. Loise McCann said...

    Couldn’t agree with my mum more.
    It was her who introduced me to LE in my teens and I’ve loved it ever since, I’m 27 now. It was always a range I held in high regard and considered to be that little luxury for my skin.
    I’m also not saying that I’ll stop using the products – But if Avon now “own” the LE company, surely they can make changes if they want to. I’m not suggesting Avon is poor quality, but I wouldn’t dream of using their skincare, the ingredients are horrific. I just don’t want anything about the LE range to change for the worse.
    I sincerely hope this isn’t going to be a big mistake for the company and only good things happen from here on in – Bring on the haircare range, I can’t wait to try it.
    Congratulations Liz on the birth of your baby boy. I hope the future brings good things for you both as a family and a company :o )

    May 5th, 2010 at 12:45 pm | Reply

  102. Rose said...

    I am sooo shocked, I thought Liz Earle would never latch onto a company like Avon. I have worked on the supplier side and know the absolute ruthlessness these companies work to, to the last penny and delivery deadline. Someone pays and the suppliers/producers pay a heavy price, the only people to benifit will be Avon. Nothing can justify this it move.

    May 3rd, 2010 at 1:11 pm | Reply

  103. Dilys said...

    I agree,its double standards to promote one thing and go with another.Liz Earle was a British product which is very rare these days and now she has sold out to an American company and also sold her principles of natural skincare without cruelty.I am really disappointed and I was about to make an order on there website but I will not be now .The use of cruelty free products is to important to me and Liz’s are now tainted with products that are used in animal testing.

    May 3rd, 2010 at 9:04 am | Reply

  104. Bethany said...

    I compeletely understand Liz’s choice to collaborate with a successful company as it will increase awareness of the brand around the world.
    Although, if Avon are not distrubuting the range through their catalogues or reps then how are they offering you global distritbution? This part i don’t understand. Surely the whole point of the collaboration is selling the range through Avon? Otherwise surely there is no benefit to you? I share others concerns about the future integrity of the brand, however i will be staying with Liz Earle for now due to my love of the products.
    On another note congratulations on the new addition to the family and i hope both mother and son are well x

    May 2nd, 2010 at 8:53 pm | Reply

  105. Judith Turner said...

    According to the financial press, the Liz Earle company has, in fact, been sold 100% to Avon, for an undisclosed amount.

    May 1st, 2010 at 10:07 pm | Reply

  106. Lady H said...

    I used to be a big customer…no more…contrary to the assurances made about Avon, they do animal testing…and do we realy believe that the new LE company, will not ‘take advantage’ of the results of those tests, or are we happy to line the pockets of a sister company that does. I am not, ethcially it is not for me. Cheerio LE, and thanks for the products while it lasted…Neals Yard will gain my custom, which ran in to the thousands per year. Our company used to by the products as staff incentives.

    April 30th, 2010 at 11:29 pm | Reply

  107. Louise said...

    You may say “this will not change” in regard to your brand and Andrea can repeat the mantra about ‘nothing changing for customers who are at the heart of everything you do’. You may well believe it and perhaps to begin with the service may seem much the same. But you can read here that the experience has changed dramatically for many of your loyal customers and often negatively. It’s about more than unchanged products and service.
    It is the connection with the Avon brand, the world’s largest door-to-door cosmetic seller that changes the experience. Avon has past links with animal testing, queries around hard sell tactics, synthetic ingredients, tacky image and they sell ‘skincare’ in bulk, so I doubt they have a Jennifer researching natural products for their eco friendliness. So lots of things have changed, I didn’t just buy a skincare item from LE, I bought into what I thought was an ethical company. How can this ever be the same now Avon owns LE? I won’t be buying from LE anymore or recommending it.
    An item on the Web mentions that Avon have recently been in the news as four of their executives have apparently been suspended while internal investigations are carried out into possible problems in China and maybe other places too. (Article from, http://www.mainjustice.com/2010/04/13/avon-suspends-execs-for-possible-fcpa-violations/)
    I guess there will be some negatives along the way as you welcome the extra resources and distribution network to allow you to grow the company with the ‘At Home’ service. Such a shame.
    I would also query if LE should be featured in QVC’s ‘The Best of British’ as they are now 100% American owned?
    I’m amazed I feel so badly about the sellout, but it’s like being let down really badly by someone you trusted. Not a good feeling.

    April 30th, 2010 at 6:17 pm | Reply

  108. rabya said...

    im VERY VERY upset by the change, we have been customrs since the start, when it first began as a mail order company when all the packaging was pink.
    going global????isnt the world wide web global enough??? how can avon help you achieve globally? ur already on qvc and mail order via web so wats the problem???
    avon philosophy doesnt match up with yours either??? they use ingredients such as carmine, urea, collagen etc ur a vegetarian friendly and animal friendly company so dont know how values as strong as yours can be and work in partnership!!!
    i guess in the near future ingredients will change and customers will be reassured ‘its for the best’due to some ‘nut allergy’ or something-before we know it its not going to be brand i first got to love
    i know me writing this long comment isnt going to change anything between the brand and avon but just thought id express my thoughts

    April 29th, 2010 at 10:19 pm | Reply

  109. Rita said...

    still dont get it,cant get my head around the sell out to avon,nothing about avon fits in with the liz earle range,nothing that avon do is remotley contected to the range liz earle has,its like a vegeterain company going in with a meat company.I love the liz earle range and have used it since it came on qvc,I order from the isle of wight and get all the tsv,I will continue for the moment but feel let down and unhappy.Liz and Co keep saying nothing will change,so why the sell out,it can only be money.

    April 29th, 2010 at 10:10 pm | Reply

  110. Andrea said...

    Dear Cheryl,
    Thank you for your post. We are very sorry that you feel this way – we would like to take this opportunity to reassure you that Liz Earle Naturally Active Skincare will continue to be run with exactly the same passion and commitment as always, with the same team here on the Isle of Wight.
    Liz is currently on maternity leave, after having her baby last month. Over the next few months Liz will be spending time with her new baby and family but she will be back on QVC later this year. Many thanks for your valued custom over the years and for taking the time to let us know how you feel.

    April 29th, 2010 at 3:43 pm | Reply

  111. cheryl said...

    Afraid I have to agree with Sarah’s reply on 25th April,no matter how you dress this is up it amounts to one thing.I have used Liz’s products from the beginning and feel very let down,I used these products because of the no animal testing policy and having very sensitive skin.At the moment I am still using them,but am trying other brands now that do no animal testing.When I find a range i’m happy with i will be leaving liz Earle products behind.Avon is a cheap,tacky brand and to my knowledge ingrediants are animal tested.Goes against everthing the liz Earle brand stands for,so i will be moving on in the near future.My opinion of Liz has changed.Also,I know liz has recently had a baby,but her appearances on QVC have got less and less over the last couple of years.Wonder if she will be on the tsv next week.

    April 29th, 2010 at 9:56 am | Reply

  112. Crystal Story said...

    I was very shocked and disappointed to hear you were joining forces with Avon.
    No longer will Liz Earle feel special and exclusive.
    When people ask “What skin care do you use?” and I
    reply Liz Earle, I can almost hear them now, saying..
    That’s that new “STUFF” from Avon isn’t it?
    I used to use a quality,exclusive botanical skin care,
    but soon it will just be, “That Stuff” from Avon!!!
    Sorry Liz but I don’t think I’m alone in these thoughts.

    April 26th, 2010 at 11:49 am | Reply

  113. Sara said...

    I am disgusted that Liz Earle has sold out to a multinational. You can dress it up whatever way you want but this was done for one reason only and that is Greed. Am so disappointed and disappointed in myself for believing that they were somehow different.
    Back to the drawing board for me to find new beauty products.

    April 25th, 2010 at 1:47 pm | Reply

  114. Liz & Kim said...

    Thanks everyone for your comments, we really appreciate your feedback and we’d like to clarify a few points which have been raised about our acquisition by Avon.
    On the point about partnership, both of us, along with the entire management team and employees remain with the company, working together with Avon in partnership to continue to grow Liz Earle Naturally Active Skincare. In particular, we want to build on our overseas mail order operation to give customers in other countries the opportunity to shop in different ways, in just the same way as we have here in the UK. The Liz Earle counters in John Lewis, for example, have enabled many of our customers to see and try the product range, some for the first time, and we now have the investment and resources to make it possible for people overseas to experience our brand in the same way. Following requests from many of our customers, we are also very excited about bringing you a new ‘At Home’ service in the not too distant future.
    We will continue to operate as a standalone beauty company and remain totally committed to quality and service in everything we do and to our ethical ingredient sourcing policies, including animal testing; we continue to be one of the very few beauty companies to be a member of BUAV, the British Union for the Abolition of Vivisection. As to future profits, these will be re-invested into growing the Liz Earle Naturally Active Skincare brand around the world. In addition, in line with our founding principles, these will also be used to continue to support the many charitable projects we fund. These include specifically those that are of benefit to women, children, skin related research and our local community. We have been actively working in these areas since we founded the company and will be able to share more about this on our website later this year.
    We would also like to take this opportunity to thank so many of you for your tremendous support. Together with our growing team, we have worked hard and with dedication over the last fifteen years to create something special – and this will not change. We now look forward to reaching out even further globally to share our products and our passion.

    April 22nd, 2010 at 9:47 am | Reply

  115. Liz & Kim said...

    Thanks everyone for your comments, we really appreciate your feedback and we’d like to clarify a few points which have been raised about our acquisition by Avon.
    On the point about partnership, both of us, along with the entire management team and employees remain with the company, working together with Avon in partnership to continue to grow Liz Earle Naturally Active Skincare. In particular, we want to build on our overseas mail order operation to give customers in other countries the opportunity to shop in different ways, in just the same way as we have here in the UK. The Liz Earle counters in John Lewis, for example, have enabled many of our customers to see and try the product range, some for the first time, and we now have the investment and resources to make it possible for people overseas to experience our brand in the same way. Following requests from many of our customers, we are also very excited about bringing you a new ‘At Home’ service in the not too distant future.
    We will continue to operate as a standalone beauty company and remain totally committed to quality and service in everything we do and to our ethical ingredient sourcing policies, including animal testing; we continue to be one of the very few beauty companies to be a member of BUAV, the British Union for the Abolition of Vivisection. As to future profits, these will be re-invested into growing the Liz Earle Naturally Active Skincare brand around the world. In addition, in line with our founding principles, these will also be used to continue to support the many charitable projects we fund. These include specifically those that are of benefit to women, children, skin related research and our local community. We have been actively working in these areas since we founded the company and will be able to share more about this on our website later this year.
    We would also like to take this opportunity to thank so many of you for your tremendous support. Together with our growing team, we have worked hard and with dedication over the last fifteen years to create something special – and this will not change. We now look forward to reaching out even further globally to share our products and our passion.

    April 22nd, 2010 at 9:47 am | Reply

  116. Liz & Kim said...

    Thanks everyone for your comments, we really appreciate your feedback and we’d like to clarify a few points which have been raised about our acquisition by Avon.
    On the point about partnership, both of us, along with the entire management team and employees remain with the company, working together with Avon in partnership to continue to grow Liz Earle Naturally Active Skincare. In particular, we want to build on our overseas mail order operation to give customers in other countries the opportunity to shop in different ways, in just the same way as we have here in the UK. The Liz Earle counters in John Lewis, for example, have enabled many of our customers to see and try the product range, some for the first time, and we now have the investment and resources to make it possible for people overseas to experience our brand in the same way. Following requests from many of our customers, we are also very excited about bringing you a new ‘At Home’ service in the not too distant future.
    We will continue to operate as a standalone beauty company and remain totally committed to quality and service in everything we do and to our ethical ingredient sourcing policies, including animal testing; we continue to be one of the very few beauty companies to be a member of BUAV, the British Union for the Abolition of Vivisection. As to future profits, these will be re-invested into growing the Liz Earle Naturally Active Skincare brand around the world. In addition, in line with our founding principles, these will also be used to continue to support the many charitable projects we fund. These include specifically those that are of benefit to women, children, skin related research and our local community. We have been actively working in these areas since we founded the company and will be able to share more about this on our website later this year.
    We would also like to take this opportunity to thank so many of you for your tremendous support. Together with our growing team, we have worked hard and with dedication over the last fifteen years to create something special – and this will not change. We now look forward to reaching out even further globally to share our products and our passion.

    April 22nd, 2010 at 9:47 am | Reply

  117. Liz & Kim said...

    Thanks everyone for your comments, we really appreciate your feedback and we’d like to clarify a few points which have been raised about our acquisition by Avon.
    On the point about partnership, both of us, along with the entire management team and employees remain with the company, working together with Avon in partnership to continue to grow Liz Earle Naturally Active Skincare. In particular, we want to build on our overseas mail order operation to give customers in other countries the opportunity to shop in different ways, in just the same way as we have here in the UK. The Liz Earle counters in John Lewis, for example, have enabled many of our customers to see and try the product range, some for the first time, and we now have the investment and resources to make it possible for people overseas to experience our brand in the same way. Following requests from many of our customers, we are also very excited about bringing you a new ‘At Home’ service in the not too distant future.
    We will continue to operate as a standalone beauty company and remain totally committed to quality and service in everything we do and to our ethical ingredient sourcing policies, including animal testing; we continue to be one of the very few beauty companies to be a member of BUAV, the British Union for the Abolition of Vivisection. As to future profits, these will be re-invested into growing the Liz Earle Naturally Active Skincare brand around the world. In addition, in line with our founding principles, these will also be used to continue to support the many charitable projects we fund. These include specifically those that are of benefit to women, children, skin related research and our local community. We have been actively working in these areas since we founded the company and will be able to share more about this on our website later this year.
    We would also like to take this opportunity to thank so many of you for your tremendous support. Together with our growing team, we have worked hard and with dedication over the last fifteen years to create something special – and this will not change. We now look forward to reaching out even further globally to share our products and our passion.

    April 22nd, 2010 at 9:47 am | Reply

  118. Liz & Kim said...

    Thanks everyone for your comments, we really appreciate your feedback and we’d like to clarify a few points which have been raised about our acquisition by Avon.
    On the point about partnership, both of us, along with the entire management team and employees remain with the company, working together with Avon in partnership to continue to grow Liz Earle Naturally Active Skincare. In particular, we want to build on our overseas mail order operation to give customers in other countries the opportunity to shop in different ways, in just the same way as we have here in the UK. The Liz Earle counters in John Lewis, for example, have enabled many of our customers to see and try the product range, some for the first time, and we now have the investment and resources to make it possible for people overseas to experience our brand in the same way. Following requests from many of our customers, we are also very excited about bringing you a new ‘At Home’ service in the not too distant future.
    We will continue to operate as a standalone beauty company and remain totally committed to quality and service in everything we do and to our ethical ingredient sourcing policies, including animal testing; we continue to be one of the very few beauty companies to be a member of BUAV, the British Union for the Abolition of Vivisection. As to future profits, these will be re-invested into growing the Liz Earle Naturally Active Skincare brand around the world. In addition, in line with our founding principles, these will also be used to continue to support the many charitable projects we fund. These include specifically those that are of benefit to women, children, skin related research and our local community. We have been actively working in these areas since we founded the company and will be able to share more about this on our website later this year.
    We would also like to take this opportunity to thank so many of you for your tremendous support. Together with our growing team, we have worked hard and with dedication over the last fifteen years to create something special – and this will not change. We now look forward to reaching out even further globally to share our products and our passion.

    April 22nd, 2010 at 9:47 am | Reply

  119. Liz & Kim said...

    Thanks everyone for your comments, we really appreciate your feedback and we’d like to clarify a few points which have been raised about our acquisition by Avon.
    On the point about partnership, both of us, along with the entire management team and employees remain with the company, working together with Avon in partnership to continue to grow Liz Earle Naturally Active Skincare. In particular, we want to build on our overseas mail order operation to give customers in other countries the opportunity to shop in different ways, in just the same way as we have here in the UK. The Liz Earle counters in John Lewis, for example, have enabled many of our customers to see and try the product range, some for the first time, and we now have the investment and resources to make it possible for people overseas to experience our brand in the same way. Following requests from many of our customers, we are also very excited about bringing you a new ‘At Home’ service in the not too distant future.
    We will continue to operate as a standalone beauty company and remain totally committed to quality and service in everything we do and to our ethical ingredient sourcing policies, including animal testing; we continue to be one of the very few beauty companies to be a member of BUAV, the British Union for the Abolition of Vivisection. As to future profits, these will be re-invested into growing the Liz Earle Naturally Active Skincare brand around the world. In addition, in line with our founding principles, these will also be used to continue to support the many charitable projects we fund. These include specifically those that are of benefit to women, children, skin related research and our local community. We have been actively working in these areas since we founded the company and will be able to share more about this on our website later this year.
    We would also like to take this opportunity to thank so many of you for your tremendous support. Together with our growing team, we have worked hard and with dedication over the last fifteen years to create something special – and this will not change. We now look forward to reaching out even further globally to share our products and our passion.

    April 22nd, 2010 at 9:47 am | Reply

  120. Liz & Kim said...

    Thanks everyone for your comments, we really appreciate your feedback and we’d like to clarify a few points which have been raised about our acquisition by Avon.
    On the point about partnership, both of us, along with the entire management team and employees remain with the company, working together with Avon in partnership to continue to grow Liz Earle Naturally Active Skincare. In particular, we want to build on our overseas mail order operation to give customers in other countries the opportunity to shop in different ways, in just the same way as we have here in the UK. The Liz Earle counters in John Lewis, for example, have enabled many of our customers to see and try the product range, some for the first time, and we now have the investment and resources to make it possible for people overseas to experience our brand in the same way. Following requests from many of our customers, we are also very excited about bringing you a new ‘At Home’ service in the not too distant future.
    We will continue to operate as a standalone beauty company and remain totally committed to quality and service in everything we do and to our ethical ingredient sourcing policies, including animal testing; we continue to be one of the very few beauty companies to be a member of BUAV, the British Union for the Abolition of Vivisection. As to future profits, these will be re-invested into growing the Liz Earle Naturally Active Skincare brand around the world. In addition, in line with our founding principles, these will also be used to continue to support the many charitable projects we fund. These include specifically those that are of benefit to women, children, skin related research and our local community. We have been actively working in these areas since we founded the company and will be able to share more about this on our website later this year.
    We would also like to take this opportunity to thank so many of you for your tremendous support. Together with our growing team, we have worked hard and with dedication over the last fifteen years to create something special – and this will not change. We now look forward to reaching out even further globally to share our products and our passion.

    April 22nd, 2010 at 9:47 am | Reply

  121. Liz & Kim said...

    Thanks everyone for your comments, we really appreciate your feedback and we’d like to clarify a few points which have been raised about our acquisition by Avon.
    On the point about partnership, both of us, along with the entire management team and employees remain with the company, working together with Avon in partnership to continue to grow Liz Earle Naturally Active Skincare. In particular, we want to build on our overseas mail order operation to give customers in other countries the opportunity to shop in different ways, in just the same way as we have here in the UK. The Liz Earle counters in John Lewis, for example, have enabled many of our customers to see and try the product range, some for the first time, and we now have the investment and resources to make it possible for people overseas to experience our brand in the same way. Following requests from many of our customers, we are also very excited about bringing you a new ‘At Home’ service in the not too distant future.
    We will continue to operate as a standalone beauty company and remain totally committed to quality and service in everything we do and to our ethical ingredient sourcing policies, including animal testing; we continue to be one of the very few beauty companies to be a member of BUAV, the British Union for the Abolition of Vivisection. As to future profits, these will be re-invested into growing the Liz Earle Naturally Active Skincare brand around the world. In addition, in line with our founding principles, these will also be used to continue to support the many charitable projects we fund. These include specifically those that are of benefit to women, children, skin related research and our local community. We have been actively working in these areas since we founded the company and will be able to share more about this on our website later this year.
    We would also like to take this opportunity to thank so many of you for your tremendous support. Together with our growing team, we have worked hard and with dedication over the last fifteen years to create something special – and this will not change. We now look forward to reaching out even further globally to share our products and our passion.

    April 22nd, 2010 at 9:47 am | Reply

  122. Liz & Kim said...

    Thanks everyone for your comments, we really appreciate your feedback and we’d like to clarify a few points which have been raised about our acquisition by Avon.
    On the point about partnership, both of us, along with the entire management team and employees remain with the company, working together with Avon in partnership to continue to grow Liz Earle Naturally Active Skincare. In particular, we want to build on our overseas mail order operation to give customers in other countries the opportunity to shop in different ways, in just the same way as we have here in the UK. The Liz Earle counters in John Lewis, for example, have enabled many of our customers to see and try the product range, some for the first time, and we now have the investment and resources to make it possible for people overseas to experience our brand in the same way. Following requests from many of our customers, we are also very excited about bringing you a new ‘At Home’ service in the not too distant future.
    We will continue to operate as a standalone beauty company and remain totally committed to quality and service in everything we do and to our ethical ingredient sourcing policies, including animal testing; we continue to be one of the very few beauty companies to be a member of BUAV, the British Union for the Abolition of Vivisection. As to future profits, these will be re-invested into growing the Liz Earle Naturally Active Skincare brand around the world. In addition, in line with our founding principles, these will also be used to continue to support the many charitable projects we fund. These include specifically those that are of benefit to women, children, skin related research and our local community. We have been actively working in these areas since we founded the company and will be able to share more about this on our website later this year.
    We would also like to take this opportunity to thank so many of you for your tremendous support. Together with our growing team, we have worked hard and with dedication over the last fifteen years to create something special – and this will not change. We now look forward to reaching out even further globally to share our products and our passion.

    April 22nd, 2010 at 9:47 am | Reply

  123. Liz & Kim said...

    Thanks everyone for your comments, we really appreciate your feedback and we’d like to clarify a few points which have been raised about our acquisition by Avon.
    On the point about partnership, both of us, along with the entire management team and employees remain with the company, working together with Avon in partnership to continue to grow Liz Earle Naturally Active Skincare. In particular, we want to build on our overseas mail order operation to give customers in other countries the opportunity to shop in different ways, in just the same way as we have here in the UK. The Liz Earle counters in John Lewis, for example, have enabled many of our customers to see and try the product range, some for the first time, and we now have the investment and resources to make it possible for people overseas to experience our brand in the same way. Following requests from many of our customers, we are also very excited about bringing you a new ‘At Home’ service in the not too distant future.
    We will continue to operate as a standalone beauty company and remain totally committed to quality and service in everything we do and to our ethical ingredient sourcing policies, including animal testing; we continue to be one of the very few beauty companies to be a member of BUAV, the British Union for the Abolition of Vivisection. As to future profits, these will be re-invested into growing the Liz Earle Naturally Active Skincare brand around the world. In addition, in line with our founding principles, these will also be used to continue to support the many charitable projects we fund. These include specifically those that are of benefit to women, children, skin related research and our local community. We have been actively working in these areas since we founded the company and will be able to share more about this on our website later this year.
    We would also like to take this opportunity to thank so many of you for your tremendous support. Together with our growing team, we have worked hard and with dedication over the last fifteen years to create something special – and this will not change. We now look forward to reaching out even further globally to share our products and our passion.

    April 22nd, 2010 at 9:47 am | Reply

  124. Lu Lu said...

    Hi Andrea, I really feel disappointed that Avon have now acquired Liz Earle skin care.For one, I never in a million years thought that Liz Earle would be tempted by finacial backing from a brand so ethically different.
    I know you say it’s down to Avons’ global distribution opportunities but I can’t help thinking that it all boils down to money and the old addage that anthing can be bought at the right price. Is this really what’s behind this odd partner-ship? Sadly at some point you have to be realistic and expect that Avon will want to make their own mark on these lovely products in return for their money and I dread to think what impact this will result in. It would be niave to insist Avon will not wish to make changes on products and services which they have a vetted interest in.Believe me this is bound to happen in time it is business after all.
    I’m sure the existing product ingredients etc will remain of the highest standard but just the thought of Avons input (however in the distant future)seems to tarnish the specialness that we the customer feel when buying Liz Earle products. Does this not matter anymore?
    Avon have improved their marketing of late but I would never have put them on a par with Liz Earle. However the products speak for themselves I really hope Liz and the team can remain at the fore front of the Liz Earle brand and for as long as this is the case I intend to stay with Liz’s skin care although I remain realistcally disappointed.

    April 20th, 2010 at 10:40 pm | Reply

  125. caroline said...

    Would be interested as to when you actually tried Avon last as it has changed so much now.

    April 19th, 2010 at 1:04 pm | Reply

  126. Andrea said...

    Hi Angela. Thanks for your comment. The only change that we have made to Cleanse & Polish is the removal of almond milk. We started to phase out almond milk from Cleanse & Polish in early 2008 following requests from customers to make this product more suitable for those with nut allergies. We carefully and rigorously tested this small modification to the formulation to ensure it continued to meet our high quality standards and still provided exactly the same cleansing and sensory experience as it always has done. We use only the highest quality, naturally active ingredients and we work with our in-house Botanical Research Manager, supporting sustainability and local community growers. The acquisition by Avon will not in any way affect our philosophy, principles, products or commitment to service.

    April 19th, 2010 at 10:40 am | Reply

  127. Angela said...

    They already have changed the formula of cleanse and polish to its detriment – and I speak as a customer of 10+ years. Cleanse and Polish was the only cleanser that really worked for me until the recent formula change since when I’ve been getting breakouts on my skin. Just coincidence that this formula change occurred immmediately prior to the sell out to Avon – cheaper ingredients = higher profit margins? How very, very disappointing. Like many others, I am now moving on to another brand of hot polish cleanser.

    April 17th, 2010 at 9:07 pm | Reply

  128. Jame said...

    Courteney Cox uses Kinerase…also, I’ve never read a celebrity endorsement of Avon. ‘Serious skin care at its best’- like Skinceuticals? Skinmedica?
    Avon has a reputation as not only cheap…(afteral whats wrong with nivea?) but tacky…thats the worst part- tacky. No ONE wants to be an ‘Avon lady’.

    April 12th, 2010 at 8:16 pm | Reply

  129. Rebecca Robinson said...

    I must say i am VERY dissapointed in this news about Avon. I always thought Liz had more loyalty to her customers. I have always liked the fact that there has been no advertising and the ethics behind the brand. I think this will change making it like every other brand where you end up paying more for the product because of the adverts. I have always thought of Avon as a cheap cosmetic brand. I used the products in my teens and had no end of problems with rashes and irritations. All i can hope for is that the formulas will not change and that the prices do not go up. Liz Earle products have never caused me any skin problems. I hope they never do. I am very surprised that a brand as unique and naturl as Liz Earle has got involved with a cheap mass market brand. Not impressed at all.

    April 11th, 2010 at 7:46 pm | Reply

  130. Louise Penfold said...

    Very sad news!
    I admired the Liz Earle brand for being unique, natural and rich with integrity. I feel I must now look for a new skincare regime that embodies the values Liz once did.
    A sad day for all Liz Earle fans

    April 10th, 2010 at 9:33 pm | Reply

  131. Sandra said...

    Upon receipt of my first order yesterday, living in Northampton, the address of Avon at the bottom of your notepaper stood out for me. I had no idea before ordering that you had joined forces with them. I used to work for a company in Northampton which imported huge barrels of squaline/squalene. When we asked Avon in Atlanta to verify what this was for customs purposes, they told us it was “shark oil”. I have avoided Avon for this reason ever since. As a new customer, I am extremely disappointed to discover this link after ordering.

    April 8th, 2010 at 8:44 am | Reply

  132. Cheryl said...

    If they don’t test on animals or the ingrediants that are used, then why don’t they have the BUAV stamp on them???Also when i have asked Avon in the past I also received no reply.

    April 7th, 2010 at 2:53 pm | Reply

  133. Cheryl said...

    We need you to reply please Liz personally on the blog to the many hundreds of disappointed, loyal customers.There are many hundreds if not thousands of your customers unhappy about the merger that have written on here and other websites.Sorry,but do not want to hear from Andrea,as you originally broke the news on here a couple of weeks ago,it would be nice if you replied personally on the blog.

    April 7th, 2010 at 2:48 pm | Reply

  134. Sally Ann said...

    A big part of buying Liz Earle products was that I was buying British. Like many other people who have made an entry here, I really feel like this is a sad thing to happen. I know there are more important things than skincare, but buying British and and supporting local staff in what I took for granted as an ethical compacy was part of the great experience. It makes me think about wanting to start shopping around for other brands again.

    April 7th, 2010 at 12:55 pm | Reply

  135. rita said...

    so agree with youre coments,Liz earle and kim have the right to do what they like with there business,but after all the chat about how good they were with ingrediants and not testing on animals,it is really hard to take in that they have sold out to a company like avon.If it had been another company that was singing from the same hymn sheet as them,people could have accepted to more,its like telling us one thing and doing another,it was definatly the £££ signs that have won the day,and things will change otherwise whats the point in avon buying them out.

    April 7th, 2010 at 11:53 am | Reply

  136. Judith Turner said...

    As a faithful customer of Liz Earle since Day 1 on QVC, I can only agree with all those other bloggers who feel really saddened and let down by the 100% sell-out to Avon. The Liz Earle company is now American owned, thus the profits and taxes from the company will benefit the United States economy and not ours. They say they will still be “flying the flag”. Well they cannot fly the Union Jack now, so I hope they will have the decency to remove it from the company literature. I also hope that all the growers in the UK who supply Liz Earle with the high quality botanicals will not suffer because of this acquisition. It’s a very sad day, but as the saying goes….. everyone has their price!

    April 6th, 2010 at 9:43 pm | Reply

  137. Helana said...

    I’m another very disappointed long term customer, I’m afraid. I really can not see how on earth you are going to manage to keep using high quality ingredients now that you want to sell to the entire world and his brother via Avon – a company I wouldn’t touch with a barge pole, to be quite blunt about it. Of course the ingredients are going to change – and not for the better. This is Body Shop all over again. What a great shame, but all good things come to an end. I will be using Decleor from now on. Of course, there will be loads of people worldwide who will want to purchase LE products via Avon so how we loyal customers feel about it is neither here nor there really and the deed is done anyway. Good luck with what is left of LE, but I won’t be a part of it any longer

    April 6th, 2010 at 6:02 pm | Reply

  138. Deb Lewis said...

    Oh dear, hypocrisy stinks, like nu labour. Remember Liz saying you dont need to use extra throat cream, eye cream, exfoliaters etc..? I dont’t blame her selling out, but dont like hypocrisy.

    April 6th, 2010 at 5:45 pm | Reply

  139. Ann said...

    Hi,
    Once again a company whose ethics I share has been sold to an animal testing enemy. First Anita Roddick does it, now Liz Earle. I understand that the products may stay the same, but at the end of the day my cash would end up in the pockets of individuals at Avon who don’t care about the animals which we share this planet with. Good luck Liz and Kim, I’m sure your conscience won’t stop you spending your millions.

    April 6th, 2010 at 5:40 pm | Reply

  140. Deb Lewis said...

    I am not suprised by this news unfortunately. I remember Liz on qvc in the early years specifically saying you do not need to waste money on a throat or eye cream. The cleanse and polish with muslim cloth was supposed to be enough and no exfoliater was necessary. The creams were all singing and dancing and could not be improved on. Gradually, all these products appeared, , Liz could see the £££ to be made. I dont’t blame her, just dont like being lied to or patronised, and the hypocrisy reeks like nu labour.

    April 6th, 2010 at 5:37 pm | Reply

  141. Stacey from Exeter said...

    I’m an Avon Rep and they do not test on animals!!!!!
    These comments are mob like, good luck to all at Liz Earle and hope one day i can finally afford to use all of Liz Earle’s skin care range, at the moment I use my mothers when I visit.
    If the day comes when as a Avon rep I get to sell the Liz Earle range, I will rave with your excellence.
    Good Luck

    April 6th, 2010 at 5:03 pm | Reply

  142. Lucia Babington said...

    Congratulations on the safe arrival of your baby boy, Liz.
    I’m bitterly disappointed that you have sold the company to Avon. There is no point in couching the deal in any other flowery description.
    The reasons given for this strange move seem a little floppy. However, its your business and I’m sure you think you know what you’re doing.
    Like many of the other long standing Liz Earle users, I rely on the consistant quality of the product and its ingredients.
    Often, it has taken many of us years to find a skincare range that really settles and nurtures our skin. In all of my searches Avon’s products have never cropped up.
    Whilst I may continue to use Liz Earle products in the short term, I fear, once Avon’s faceless bean counters get their feet firmly under the desk, cost reduction/maximising profit will become more of an issue the amount of active ingredients may be reduced and natural bases may go, leading to inferior versions of the current products.
    I refer to Karen Stewart’s reference to the Body Shop/L’Oreal deal. I’ve never purchased from them since.
    Deja vu.

    April 6th, 2010 at 4:52 pm | Reply

  143. bruce.leynah@sky.com said...

    In the April issue of Marie Claire there was lots of information on the Avon Empowering Women Awards in association with Women’s Aid. The awards include the Grass-Roots Hero who will receive £10,000 to donate to a domestic abuse project of their choice.
    Also I know Avon do lots fo work with Refuge as I have just signed a petition that was launched by them. http://www.fourwaystospeakout.com

    April 6th, 2010 at 3:46 pm | Reply

  144. Jay said...

    I agree having been experienced a take over and lost my job to it. I bet that within 2-3 years at the most the master company will flex it’s muscle, Liz will ‘retire to spend time with family’ and another trusted company and its product goes down the pan.
    Very disappointed by this news

    April 6th, 2010 at 2:08 pm | Reply

  145. Cheryl said...

    Liz,
    while I appreciate you must be very busy with your new baby boy,it would be nice if if the near future you could reply on the blog instead of Andrea. As you can see on this website and facebook etc there are many hundreds if not thousands of very unhappy customers about this merger and it would be nice to have your response to this.I,m sure the disappointment and customers feeling let down by this partnership has had a much bigger impact than you expected.Joining Avon seems to be against everything that the Liz Earle name stands for.We as long time,loyal customers would like to hear back from you personally on the blog,
    cheryl

    April 6th, 2010 at 11:36 am | Reply

  146. Gill said...

    Avon and Liz Earle are just not names you put together. I would say they have completely different markets and customers. Sorry but I think it cheapens the brand by associating it. As others said – it felt special and unique. Yes women love Liz Earle as it suits their skin but there is so much more to it than that!
    I am gutted and don’t know what I will do yet….think you are going to lose a lot of loyal custom Liz Earle. Was any research done to see how customers would feel? : (

    April 5th, 2010 at 11:19 am | Reply

  147. Jane said...

    This is like hearing Chanel just got bought out by Dorothy Perkins! It does sound as though Avon are just investing financially in the company, and will not be involved with the production or creation of the products – and a good thing too as I don’t see Liz Earle lasting if that were the case.
    The facts given that Avon support womens charities and don’t test on animals sounded great (even despite the cheap tackiness of the Avon brand) but as others have pointed out they may test their ingredients on animals and they don’t support any charities in the UK even though they sell well here.
    I think I will wait and see how things plan out before I place another order. I hope it works out.

    April 4th, 2010 at 11:44 pm | Reply

  148. JillJohnson said...

    gutted, absolutely hate avon……..needless to say will buy clarins…….

    April 4th, 2010 at 7:40 pm | Reply

  149. Eloise L said...

    I am not yet sure how I feel about this news. My initial thoughts are that it is such a shame and obviously all about the money. Liz comments about the ‘highly valued customers’ but it seems she is more interested in the money she can make from new international customers. How will the personal service be affected? One of the reasons I and many others loved this brand so much is that it was an independent company and we wanted to move away from buying from “enormous multi-national organisations” such as Avon. I am worried that the ingredients and ethics will be affected over time. I do not trust companies such as Avon so how can I now trust Liz Earle?

    April 4th, 2010 at 12:01 am | Reply

  150. Michal said...

    I have bought a lot from Liz Earle over the last few years, specifically their Mens range. I like (or should I say liked) the company ethos and what it stood for.
    I am, like many others it would seem, concerned about what the new partnership with Avon will mean to us as the end-users. Avon, in my opinion, has certainly seen better days and is very much seen as a ‘cheap’ brand.
    I personally will not be purchasing from Liz Earle/Avon, I feel let down that this is communicated in a blog rather than a letter or email to those of us who have supported the company and helped to make it what it is today.

    April 3rd, 2010 at 5:50 pm | Reply

  151. Emma said...

    Just wanted to pass on my congratulations on the safe arrival of your new baby.
    With regards to the AVON collaboration, I am of mixed opinion. I have been a ‘Liz Earle Girl’ for about three years now and love everything about the company and the products. I do occasionally buy things from AVON, but I’m not sure about combining the two companies. However, I believe in Liz Earle and trust her judgement. If she feels this is the right thing for the company, then I will continue to support the brand and enjoy the products. I will give her the benefit of the doubt, and look forward to seeing how things pan out. Can’t wait for the new product launches. Good luck!

    April 3rd, 2010 at 1:33 pm | Reply

  152. Karen said...

    I am disappointed and very suprised to read the new that LE are joining forces with Avon. I know Avon have been around for years but come on… they hardly have the same standards and quality as the wonderful LE products. I believe this is a big mistake as LE Naturally Active skincare is fantastic as it is. As a customer I feel very let down.

    April 3rd, 2010 at 4:35 am | Reply

  153. Jinny said...

    I am saddened and disgusted that you have sold your soul down the line to the cheap and tacky Avon empire, no doubt this was purely for financial gain and clearly not for the benefit of the Liz Earle brand. I have introduced by daughter to the range and so many friends and family too use your products, although I should now add ‘used’ in the past tense as I speak for all of us when I say we are devastated at the mercenary decisions you have made.
    And I don’t think I even have to touch on the subject of animal testing, don’t think you can continue to fob us off with claims that they don’t – what a stupid mistake you have made. Any credibility that you had built up over the years has now been totally blown out of the water in one fell swoop.
    Needless to say we’re now looking (and just about everyone else on this blog) for a new skincare company, Elemis perhaps …

    April 2nd, 2010 at 9:36 pm | Reply

  154. Cheryl said...

    I have already commented previously… I too e mailed Avon about a year ago asking if their products were tested on animals,I got the same answer as another lady,that the finished products were not but when i replied to ask about testing on ingrediants, I got no reply. I have been to the PETA website and Avon is not on their list of companies that don’t test.I feel very let down by Liz Earle,it was a company that I trusted and had faith in since the very beginning.It seems to be all about money.Avon is such a low grade brand,it takes away the integrity of Liz Earle by partnering with them.I think Liz will loose many long time,loyal customers because of this partnership.I hope it’s worth it Liz.

    April 2nd, 2010 at 7:11 pm | Reply

  155. Louise said...

    You may never do it, but now there is the association with the Avon brand. You may be a ‘standalone’ brand, but one that’s owned 100% by Avon. I just don’t understand why Avon? It has nothing in common with LE, animal testing, ethics or customer service. Or maybe I’ve just believed a very good LE marketing angle all this time. I guess the undisclosed multi million dollar deal was more important in the end. Such a shame.
    I feel very disappointed and won’t order now as I was going to when I logged on. If I wanted to spend money at Avon, that’s what I would do – but I don’t. They are not a company I would want to support.

    April 2nd, 2010 at 4:59 pm | Reply

  156. m l gilmartin said...

    Liz Earle is the only brand I have been ever been faithful to and cannot believe how disappointed I am in the sell out to AVON. As a teenager I used to get Avon products as a present from an old lady and really hated the products. I know it is irrational but Liz Earle now seems to me tacky and down market.

    April 2nd, 2010 at 4:45 pm | Reply

  157. So sad said...

    Have read the press releases… and found this one..
    In a statement, Avon said the acquisition sits well with its previously stated intention of complementing its direct-sales business. What’s more, it plans to develop a direct-sales arm for Liz Earle and extend its reach selling via the party-plan model.
    So good luck to the now ‘one of the richest women in the world’ … seems the lady we so admired is really just normal..more fool us for thinking otherwise…don’t know who I am more upset with ..myself for feeling this way ..or someone who is already worth millions wanting more .
    Sour grapes..maybe ..life is tough at the moment for many of us , but hey! we have the choice and I’ve made mine. Bye.

    April 2nd, 2010 at 4:07 pm | Reply

  158. Lin said...

    I think Lorraine has a very valid point …that the profit from buying our beloved Liz Earle , will be Avon’s profit… this is my biggest concern.
    I do not like Avon and show this by not buying their skin care etc.. now I will be supporting them if I continue to support Liz…
    Well put Lorraine.

    April 2nd, 2010 at 2:31 pm | Reply

  159. Catherine Roberts said...

    Sorry Andrea, but I think it’s time you answered your loyal customers’ concerns in a more informative way than the repetitive, non-specific PR spiel you keep handing out as above. As someone who has bought and loved your products and valued your ethics, I would now really like direct answers to the following questions:
    1. Liz Earle has been sold to Avon for an undisclosed cash sum. Why was this initially branded by yourselves as a partnership and what are you intending to do with this money, e.g. will it be ploughed back into the business and used to fund and support a growing network of suppliers and producers or will it purely be used for personal gain?
    2. I watched Caroline Archer on QVC this morning. Much was made of your natural, ethically sourced products. The same can’t be said of Avon’s. How can you reconcile the philosophy of your products, based on natural, cruelty-free ingredients with those of Avon’s which are synthetically-based and full of chemicals? Why did you sell to a company that isn’t open about the ingredients they use and whose official stance on the safety and historical testing of these ingredients is vague to say the least?
    3. Your philosophy and ethics were at the forefront of everything that you did. That’s why, together with beautiful, natural products so many of us supported and bought from you. By selling to Avon, you make it clear that you have not abandoned your philosophy. Their commitment to women’s issues aside, I’m assuming that you are comfortable to be in association with such a company. Are you happy to use their skincare products yourselves?
    4. If you are already selling to over 82 countries worldwide and generated profits yoursleves last year of over £17 million, why do you need Avon’s financial help and global distribution network to sell to over 100? Many would argue that you were doing that perfectly well yourselves with numerous awards, plaudits from beauty editors and journalists as well as the loyal custom of people like me who were only to happy to spread the word for you.
    I look forward to hearing from you.
    Catherine

    April 2nd, 2010 at 2:21 pm | Reply

  160. Karen said...

    This is shocking news! Others may find these interesting: http://www.avoncompany.com/investor/
    http://www.islandpulse.co.uk/b2/avon-acquires-liz-earle-beauty-company/
    Whilst the statement “Avon also stated that Liz Earle Naturally Active Skincare will continue to be managed independently as a stand-alone brand under the leadership of co-founders Liz Earle and Kim Buckland, and will maintain its headquarters in Ryde, Isle of Wight, United Kingdom.” gives a little hope, we’ve all experienced the bad effects of mergers – how the original product is always changed eventually, in some way, for the worst, and this is showing in your loyal fan’s messages.
    Your products are the one luxury I allow myself. But I can live without them. At the moment, I’m really unsure whether I want to support a company, with such a great desire for financial and global expansion.
    If anything, its encouraging to read that a lot of others are questioning, and making conscious decisions too.
    I hope you will prove my fears are totally wrong.

    April 2nd, 2010 at 1:27 pm | Reply

  161. jo b said...

    congratulations on the birth of your baby boy Liz & family
    commiserations on selling your beautiful and very special brand. i have been using Liz earle for 12 years and as a very loyal customer am very disappointed to hear the v sad news. i have sensitive skin as does the rest of my family so i use and share your products knowing they ate pure and SAFE.
    in the past and recently i have used Avon products and have had very bad immediate reactions! What does this say about their ingrediants??? i know i cannot touch their products.
    Also they have a very ‘cheap’ image which will taint yours! reliability will be questioned
    PLEASE PLEASE Liz reassure us loyal customers and tell us what you are thinking and why you thought this was a good idea.is it too late to turn back???
    None of us want to believe it was for the money because we thought it was a company ethos you believed in
    tell

    April 2nd, 2010 at 1:11 pm | Reply

  162. Karen said...

    This is shocking news! I did some research and found these reports, that others may find interesting to: http://www.avoncompany.com/investor/
    http://www.islandpulse.co.uk/b2/avon-acquires-liz-earle-beauty-company/
    Whilst the statement “Avon also stated that Liz Earle Naturally Active Skincare will continue to be managed independently as a stand-alone brand under the leadership of co-founders Liz Earle and Kim Buckland, and will maintain its headquarters in Ryde, Isle of Wight, United Kingdom.” gives a little hope, we’ve all experienced the bad effects of mergers – how the original product is aways changed eventually, in some way, for the worst, and this is showing in your loyal fan’s messages.
    Your products are the one luxury I allow myself. But I can live without them. At the moment, I’m really unsure whether I want to support a company, with such a great desire for financial and global expansion.
    If anything, its encouraging to read that a lot of others are questioning, and making conscious decisions too.
    I hope you will prove my fears are totally wrong.

    April 2nd, 2010 at 12:49 pm | Reply

  163. Liz said...

    I have thought long and hard about how to respectively comment on the merger with Avon, but I can not.
    I am really disappointed that you have linked up with Avon. I stopped using avon many years ago, when I found out they tested on animals, and the fact their ingredients brought out rashes on my face.
    Then I was reccommended your products by a friend as she told me that you used only natural ingredients and added no chemicals.
    I have been a very happy customer now for many years and the products are fantastic. Now I feel extremely let down by you and you have sold us out for MONEY.
    Myself and all my friends who use your products are now extremely apprehensive that Avon will being adding their own chemical products.
    Can you please reassure us that will not happen as we feel that we will have to now use Elemis. As we all did before.

    April 2nd, 2010 at 10:58 am | Reply

  164. Rita said...

    if liz earle is going to stay the same as andrea says.why the sale out surely avon will have some say in the products,otherwise what is the point!!!!still cant believe it,especially to company like avon,can except sell out but thought would be to a like minded company

    April 1st, 2010 at 6:53 pm | Reply

  165. Andrea said...

    Hi Jo, thanks for posting your comment. We really sorry to hear that you feel this way. Although Avon has acquired Liz Earle Naturally Active Skincare, we will remain a standalone brand and will operate separately from Avon. We will also stay firmly rooted on the Isle of Wight, which is the brand’s heart and home. Quality and service are at the heart of everything we do so please be assured that our philosophy and products will remain the same.

    April 1st, 2010 at 5:22 pm | Reply

  166. Andrea said...

    Hi Donna, thanks for your post. We just wanted to clarify the situation regarding the removal of almond milk from Cleanse & Polish. We started to phase in the removal of almond milk in early 2008 after receiving many customer comments about making this product more suitable for nut allergy sufferers. This ingredient was simply removed, not replaced. This small modification doesn’t affect the performance of Cleanse & Polish, which we carefully tested to ensure it meets our high quality standards and still provides the same cleansing and sensory experience as it always has done. We can assure you that our customers really won’t see any changes from our new ownership, apart from many benefits including more stores across the UK. We are sorry to hear that you will no longer be buying the range but want to thank you for your custom.

    April 1st, 2010 at 5:20 pm | Reply

  167. Carol said...

    I too am very disappointed by the partnership with Avon. My lovely clean, fresh, Liz Earle products feel sullied already by the negative reputation Avon has with so many women. Even the representatives who have commented here admit they don’t use Avon skincare. As for the animal testing debate, by my equation Avon tested on animals for 103 years.
    I truly hope LENAS survives and strengthens and proves us doubters wrong, I wouldn’t want to use anything else.
    Love and Best Wishes to you and your family, Liz.

    April 1st, 2010 at 5:18 pm | Reply

  168. Andrea said...

    Hi Janice, Avon has acquired Liz Earle Naturally Active Skincare, but we will continue to operate as a standalone brand, under our co-founders Liz and Kim, our CEO and current management team. Things really won’t be changing for you, our customers, so please be assured that our philosophy, principles, products and commitment to service will remain exactly the same as they have done for the last 15 years.

    April 1st, 2010 at 5:17 pm | Reply

  169. Jo said...

    Am appalled at this decision, the beginning of the end! I though I had a found wonderful products from an ethical company now you sell out…an all cash aquistion is NOT a partnership…to a company that sells cheap products and tacky jewellery! Only recently found you were based on IOW, a fact that endeared me further, how long before you move away from the Island and they lose their jobs? And no I’m not a resident.

    April 1st, 2010 at 3:44 pm | Reply

  170. karen davis said...

    I am so upset that you have gone into partnership with Avon. I loved Liz Earle because it was so special and I was proud to buy from a British company. I hate Avon, to me it is just cheap cosmetics passed around at work or door to door. If Liz Earle is not going to be included in the Avon catalogue as you say, how can it possibly be marketed to women worldwide?

    April 1st, 2010 at 2:11 pm | Reply

  171. Andrea said...

    Hi Catherine, our customers are at the heart of everything we do here at Liz Earle, so we’re really sorry that you feel this way. All we can do is reassure you that, although Avon has acquired Liz Earle Naturally Active Skincare, we will continue to operate as a standalone brand, still under our co-founders Liz and Kim, our CEO and our current management team. Our philosophy, principles, ethics and commitment to service will remain exactly the same. Our customers really won’t see any change, apart from benefits such as being able to open another flagship store – this time much further to the north of the country…

    April 1st, 2010 at 12:16 pm | Reply

  172. Andrea said...

    Hi Lin, thanks for your post. Although Liz Earle Naturally Active Skincare has been acquired by Avon, we will continue to operate as a standalone brand. We will continue to sell our products through the usual channels (our website, customer centre, our own stores, John Lewis, QVC and boutique stockists) rather than through the Avon catalogue.

    April 1st, 2010 at 12:13 pm | Reply

  173. Andrea said...

    Hi all, thanks for posting your comments. Whilst we cannot comment on Avon’s stance on animal testing, we will remain a standalone brand and our stance on animal testing will remain the same- we will never do it.

    April 1st, 2010 at 12:11 pm | Reply

  174. Gill said...

    Liz
    Many congratulations on the birth of your lovely boy.
    I have been your biggest fan for years (since 2001), introducing many friends and family to the range however I am completely baffled by this latest move. I can see the financial benefits for you are huge but as a loyal customer I cannot imagine a brand less deserving of a tie up with you than AVON?? Cheap, tacky, full of the things you refuse to include in your own range, in my humble opinion Avon appeals to teenagers and those who prefer their products cheap and cheerful. This will put off many people I’m sure. You marketing team will no doubt be at great pains to reassure us that your own products will not change but the association with Avon is such a huge turn off. We all loved your independent approach to things, your determination to provide us with a quality and luxurious skincare experience. To say that this is a disappointing move by you and Kim is something of an understatement. I will probably continue to buy but it will be with a heavy heart rather than the usual thrill of buying from such a unique and special brand. Sad day.

    April 1st, 2010 at 11:39 am | Reply

  175. Elizabeth Morgan said...

    Hi Liz,
    I have loved your company and your products ever since Jill introduced you to us at QVC. And Avon people have been kind to me in the past. I think we should all support you! I believe in you and will continue to buy your lovely products.

    April 1st, 2010 at 6:28 am | Reply

  176. Lorraine said...

    I think it’s unreasonable to describe people as childish. Many people buy Liz Earle products because they are BUAV approved. Although Liz Earle products may remain unchanged, the profits from sales will go to Avon which does not have such a rigorous policy (it does not have a fixed cut off date for use of ingredients that have been tested on animals). Many Liz Earle users will find this incompatible with their beliefs; for many, this is what brought them to Liz Earle.
    Kraft buying Cadbury’s is a socio-political issue & the Avon buy-out raises similar concerns. The best we can hope for is that Avon shifts its policies (eg Cadbury introduced its own Fair Trade range after buying G&B). However, for many Liz Earle users, it is unthinkable that they will now be contributing to Avon’s profits and, sadly, they will withdraw their custom.
    As for me, I’m trying to decide whether my moral fibre is strong enough to stop using the only skincare range I have ever used that works for me. What a sad day.

    April 1st, 2010 at 1:25 am | Reply

  177. Lorraine said...

    I love Liz Earle products but I’m sorry that the company has been sold to Avon. For anyone who believes that Avon does not support animal testing, please read this article:
    http://www.uncaged.co.uk/animaltesting.htm
    Based on this information, I’d be surprised if BUAV continued to endorse Liz Earle products.

    April 1st, 2010 at 1:17 am | Reply

  178. Kath said...

    Congratulations Liz on your new little man, hope he brings much love and joy to you all.
    So sad to hear the news about Avon – not a company I have much respect for,I was once an Avon lady! One of the reasons I liked your company so much was that you were private and more personal. I have watched your business grow since the Judy & Richard days,but this is one step that I wish you hadn’t taken. I hope to be able to continue using your products – I have ‘sold’ your ideals to so many people who are now asking me searching questions. Lets hope that we are proved wrong.

    March 31st, 2010 at 11:25 pm | Reply

  179. Joy said...

    I agree with Sue, I think you have sold your soul and this seems to be greed motivated. I will be curious to shear what QVC have to say about this news and i will be changing to Elemis in future……..

    March 31st, 2010 at 11:06 pm | Reply

  180. Janice Dell said...

    I am confused by all the comments I have read – has Liz actually sold the company to Avon? or simply working with them? I do not like Avon products at all, but had found my perfect skincare range with Liz Earle.

    March 31st, 2010 at 10:32 pm | Reply

  181. C. Moreland said...

    Partnership Hmm.. Interesting, I thought: sell a stake in your company, gain some distribution routes, recoup some R&D costs, release some capital for other projects and something for the pension pot.
    But.. it is reported all over the trade sites as a 100% CASH buy-out. So LE is now a wholly owned subsidiary.
    Incidentally the ethical concerns over Avon go beyond ancient history of animal testing and quality of ingredients to include environmental, employment and selling practices.
    Personally I would prefer not to add to the profit margins of Avon and reserve my own decisions on making charitable contributions to projects which support women’s health and livelihood.

    March 31st, 2010 at 9:45 pm | Reply

  182. Linda Lumley said...

    I still can’t believe you’ve sold out to Avon as Liz has always emphasised the independence of the company and I think this appealed to a lot of your customers. I don’t know why the company couldn’t have kept on growing ‘organically’ by word of mouth as it has grown so successfully over the years Also, I’m another disappointed user of the new formulation Cleanse & Polish – I’m sorry, but without the almond milk it’s just not the same and my skin doesn’t feel soothed after cleansing any more. The official line seems to be that it has made no difference but so many people seem to be having problems now after using C&P for many years. I still love most of the other products in your range but I’m now actively searching for a new cleanser.

    March 31st, 2010 at 9:21 pm | Reply

  183. Corinne said...

    What a lot of skincare snobs,The most important thing is been able to use such wonderful products. I have used Liz Earle for the last thirteen years and that will not be changing because you can get it from Avon! Congratulations Liz on the Birth of Your gorgeous baby boy!xxx

    March 31st, 2010 at 9:20 pm | Reply

  184. kathy said...

    as an avon representative I am looking forward to you
    joining with avon. I feel that avon do not have enough
    natural products .having tried liz earle in the past I
    will be encouraging my customers to try it. Good luck.

    March 31st, 2010 at 9:08 pm | Reply

  185. dawnknapper@hotmail.co.uk said...

    Liz,
    What have you done ? how can you keep to your principals
    when you are run by a Multi National organisation who
    will be only interested in profit and not customers.
    A sad day for all your loyal customers.
    I will be looking for a new skincare company now feel totally cheated.
    Dawn
    Dawn

    March 31st, 2010 at 8:49 pm | Reply

  186. rita said...

    if you read avons website think you will find they have brought liz earles company,but they said it will be run independantly

    March 31st, 2010 at 6:51 pm | Reply

  187. Magpie said...

    What a sad day. I always thought Liz Earle products were special, lost my trust in Avon. will be shopping else where from now on.

    March 31st, 2010 at 6:26 pm | Reply

  188. Joan Andrews said...

    I love the Liz Earle range and I bought its products not only because of their high quality but because they were made by a BRITISH company. I feel deflated…..

    March 31st, 2010 at 5:53 pm | Reply

  189. Beverley Clark said...

    Congratulations on the birth of your baby boy Liz.
    At the risk of being repetitive I too am sorry that you’ve hooked up with Avon; I liked the fact that I was dealing with an independent totally ethical British company and somehow it felt special. That said, you’ve done what you feel is best for you and I just hope that the products or the service don’t change. I’ve just placed an order and will continue to do so for as long as I feel the same about your wonderful products as I have done for the past 8 years.

    March 31st, 2010 at 5:51 pm | Reply

  190. Louise said...

    Very disappointed to hear that Liz Earle has gone into partnership with Avon for a undisclosed amount of money. The brand does not now hold the same kudos as it once did, (with treatment rooms in the Kings Road). I would never buy anything associated with Avon as I have always purchased from the high end of the market and will now stick to French branded skincare.
    Please also note my family and I noticed a significant difference in our skin with the removal of almond oil from Cleanse and Polish.

    March 31st, 2010 at 5:28 pm | Reply

  191. rita said...

    congratulations to liz on having a baby boy.I am really surprised at the news of a partnership with avon,I would not thought avon has anything in common with the liz earle range.You cant help but feel the liz earle range will suffer because of this,its always been a special range so surely to pair up with avon not a good move

    March 31st, 2010 at 5:23 pm | Reply

  192. Sharon said...

    Aside from the animal testing issue, nothing in the Avon catalogue is remotely natural – the products are cheap and loaded with chemicals. Although I can see the connection with women in business and charitable ventures, there is no link with the ‘natural, quality products’ that Liz and her team promote – it therefore seems a most odd partnership to me. Will be interesting to see how it evolves…

    March 31st, 2010 at 5:09 pm | Reply

  193. bruce.leynah@sky.com said...

    I agree with Vogue this is a match made in heaven!!
    http://www.vogue.co.uk/blogs/the-vogue-beauty-blog/articles/100329-rule-britannia.aspx

    March 31st, 2010 at 5:03 pm | Reply

  194. P Taylor said...

    I am gutted that you have sold out to a brand which is synonymous with cheap tat – one more customer lost. I always thought Liz Eearle was special both in what it did and how it did it – can’t believe this is actually going ahead despite the loyal customer feedback which is so clearly against such a move

    March 31st, 2010 at 4:50 pm | Reply

  195. linda cottrill said...

    Firstly congratulations Liz on the safe arrival of your baby son, I have been a follower of yours since your breakfast t.v. days. In love with Liz Earle skincare and recommended it to lots of family anf friends. My only worry is that the quality of the products will slip. L.C.

    March 31st, 2010 at 4:22 pm | Reply

  196. Jacky said...

    I cannot believe how childish some of these women are,…’will not buy from you again’. .. . . bet they all still eat Cadbury chocolate even though they have been taken over by Kraft.

    March 31st, 2010 at 3:44 pm | Reply

  197. jacky said...

    I really cannot believe how childish some of these women are on here, ‘I will not buy from you again’ etc, surely if you find a skin care brand that is as good as this you would buy it from anyone,. . bet they will still all eat Cadbury chocolate even though it has been taken over by Kraft!!!!!!

    March 31st, 2010 at 3:35 pm | Reply

  198. Jenny said...

    I really am shocked and feel totally let down by this news and like many others, I have been long standing user of Liz Earle for several years and I was proud to say I used Liz Earle, a UK company striving to bring ethical good quality products to us all, I believed in Liz’s range and what it stood for, now I feel used and have lost faith in the brand selling out to Avon, who in my experience of their products are certainly at the lower end of the market in terms of quality, and don’t match the ethos of Liz Earle in the slightest.
    I am very very sad to say I canot see me placing any further orders with you.

    March 31st, 2010 at 2:14 pm | Reply

  199. miss thomas said...

    i have just rang avon because i also thought they test on animals, they said “they dont test their products on animals” but wouldn’t comment on the ingredients…… what a shame liz, really really upset to hear this news.

    March 31st, 2010 at 2:05 pm | Reply

  200. Rachel said...

    As another person who shares a concern for animal testing – it wasn’t easy to find this on the Avon web site but here’s their statement: http://avonshop.co.uk/shop/faq.asp?levelid=2595&category=Product+Queries
    If not testing on animals is something they are proud of, why hide it so it takes ten minutes to find out this information…? How about a BUAV stamp…?
    I ditched Body Shop after they were bought out L’Oreal, though this isn’t quite the same as L’Oreal are totally unethical.

    March 31st, 2010 at 1:32 pm | Reply

  201. Rosemary said...

    Dear Liz
    Many congratulations to you and your family on the birth of your new son.
    Sorry, but I am too am deeply disappointed at the merger with Avon as I always thought Liz Earle Naturally Active Skincare was special,I now feel it will become a just another run of the mill product.

    March 31st, 2010 at 1:18 pm | Reply

  202. E Coral Smith said...

    I’m gobsmacked (to put it mildly!) by the negative remarks made above.
    Liz hasn’t said she’s been merged or taken over by Avon, she says it’s a partnership.
    I love her skin care products, apart from items I’ve made myself, they’re the only ones I’ve found which work on my super sensitive skin. I’m 60, and people take me for someone in my 40′s, and that’s down to the skincare.
    I, for one, would’t dream of stopping using the products just because they’re going to be sold via Avon, that’s like not buying them because QVC sell them!
    If you believe what Liz says her company ethics are, and what she puts into her products, why would you not believe what she says about her partnership with Avon? I’m sure her ethical stance hasn’t changed one bit.
    Congratulations on the new baby Liz (or perhaps I should say 2 new babies!), and more power to your elbow, I can’t wait for the new products to arrive.
    Coral

    March 31st, 2010 at 11:06 am | Reply

  203. patricia stone said...

    Congratulations a little boyhow wonderful. Sorry to say I am not a fan of Avon products to many nasties in them. please do not change your formulas it took me so long to find you.

    March 31st, 2010 at 10:18 am | Reply

  204. helen payne said...

    congrats Liz, on the new little one.
    sorry you have joined with avon – i can’t use their skincare or make-up products as they are too harsh for my skin. i do buy other items from them. i feel very concerned that your range might lose its uniquness, will see how it goes – but i am keeping my eye on other raqnges now. shame you’ve joined with a multi national – ethics can get lost.

    March 31st, 2010 at 8:25 am | Reply

  205. Jill G said...

    Just read the news about the “collaboration” with AVON, can`t help feeling a little perturbed about this, and somewhat concerned that the exceptional quality and ingredients of this very special company and brand has somehow been compromised. I feel rather smug every time the Liz Earle brand is recommended/reviewed in the national press or the latest glossy magazines, I can honestly say AVON is rarely featured in this way.
    A sad day I fear.

    March 31st, 2010 at 1:04 am | Reply

  206. Donna said...

    Congratulations on the birth of your baby boy!
    I am extremely saddened to hear that Avon has acquired Liz Earle. I can see the ingredients in the products changing to cheaper alternatives in time, like the changes that have been previously been made to Cleanse and Polish. This presumably was done for cost as Cocoa butter is much cheaper than almond oil, but the quality of the product is nowhere near as good as it used to be. I agree with lots of previous posts that you have sold out and I will, after more than 10 years, no longer be buying your range.

    March 31st, 2010 at 12:39 am | Reply

  207. D'arcey Hollier said...

    if they are that great why do they not carry the CCIC/CSCA logo as Liz’s brands do?

    March 31st, 2010 at 12:24 am | Reply

  208. D'arcey Hollier said...

    so why won’t they give me an answer about their suppliers?????

    March 31st, 2010 at 12:20 am | Reply

  209. D'arcey Hollier said...

    Hi Lisa….. agreed they do not test their finished products on animals but I can’t get an answer out of them concerning their suppliers ingredients??

    March 31st, 2010 at 12:18 am | Reply

  210. D'arcey Hollier said...

    Hi Yvonne
    Avon do not test their FINISHED products on animals,however this statement is on their website:(I’VE COMMENTED IN BOLD)
    In place of animal testing, our safety evaluation process utilizes data from in-vitro tests (test tube/cell culture) or clinical tests (on human volunteers), and references existing animal-testing data.(DOES THIS STATEMENT SHOW THAT THEY WILL USE INGREDIENTS THAT HAVE BEEN TESTED ON ANIMALS IN THE PAST IT’S VERY AMBIGUOS? I BELEIVE THAT LIZ AND HER TEAM HAVE NEVER USED INGREDIENTS THAT HAVE BEEN TESTED ON ANIMALS AT ANY STAGE)
    Avon does not conduct animal testing on any of its products or raw ingredients and does not require that suppliers of raw ingredients and finished products produced for Avon conduct animal testing on our behalf. (THEY DO NOT REQUIRE THEIR INGREDIENTS TO BE TESTED BUT THEY DO NOT SPECIFICALLY SAY THAT THEY WON’T USE INGREDIENTS THAT HAVE BEEN TESTED AGAIN VERY AMBIGUOS)
    Avon will conduct animal testing when required by law, at the request of government health or medical authorities, and only after having first attempted to persuade the requesting authority to accept non-animal test data.(NEED I SAY MORE)
    hOPE THIS INFO HELP

    March 31st, 2010 at 12:03 am | Reply

  211. Mrs Margaret Hills said...

    Congratulations on the birth of your baby son Liz.
    Pleased at the news of a haircare range which I will try.
    Surprised at the news concerning Avon and I have mixed feelings about that. I want to be positive but will wait and see how it develops. Good luck and look forward to seeing you on QVC again.

    March 30th, 2010 at 11:08 pm | Reply

  212. Sharon Holland said...

    I must admit a little disappointed to hear the Avon news. I boycotted the Body Shop when it sold out to L’Oreal, (although I appreciate this is different), but I do feel like it’s the same principle, business before ethics. Time will tell if it has an effect on your products or philosophy. I hope not, but no doubt you will lose customers over this.
    Just out of curiousity, will you manage to retain your BUAV symbol?. I know how difficult that is to get & I remain unconvinced over Avon’s animal testing policy.

    March 30th, 2010 at 9:54 pm | Reply

  213. s roberts said...

    Sorry Liz,have purchased from you for many years but as I cannot use Avon goods as I always come out in a rash, feel I will also have to look elsewhere.Personally I now don’t think the Liz Earle company is unique anymore.

    March 30th, 2010 at 9:25 pm | Reply

  214. Sara Ward said...

    Oh I do hate it when companies join together. Whatever you say, things do change! If any of the products change and look like Avon I will be so disappointed. Whatever fancy advertising Avon do, they are still regarded as an old lady’s cosmetic company in my opinion!

    March 30th, 2010 at 9:21 pm | Reply

  215. Sue Ball said...

    I am a little disappointed. I too thought of Liz Earle skincare as a more ‘high end’ product. Being sold in John Lewis etc. I consider Avon’s brand is more in line with Superdrug. Sorry if I sound snobbish but Liz Earle is more special than that….
    However, I am a long time user of Liz Earle and her products work for me so I will remain a customer.

    March 30th, 2010 at 8:35 pm | Reply

  216. June said...

    I have used Liz Earle more or less since the beginning and I am so disappointed that the company has sold out to Avon. I know that Avon say that they don’t test on animals but as they don’t use a fixed cut off date for their products, they do use ingredients that have been animal tested.
    Also the first thing I noticed when I read Liz’s statement was that she made no mention of animal testing, which I thought was a bit odd.
    The ethical policy was one of the main reasons I bought Liz Earle and now I really don’t think I will be buying any Liz Earle products again.

    March 30th, 2010 at 8:17 pm | Reply

  217. Sue said...

    I also feel very sad about your “partnership” with Avon. Liz Earle poducts were special and British but in the end it always comes down to the power of the dollar.

    March 30th, 2010 at 8:08 pm | Reply

  218. Mrs G Knights said...

    I have always felt i am buying something special with Liz Earle products as well as getting excellent tips & advice on the products via QVC and JLP. Now you have teamed up with a company that put brochures through your door, offer no advice whatsoever and in my experience are totally unreliable in delivering the products.
    Very disappointing, and one customer lost.

    March 30th, 2010 at 8:02 pm | Reply

  219. C Goodwin said...

    Great news about the new baby boy
    , a new life is always to be rejoiced, as for the new partmership with Avon however, we just need to look at Anita Roddick & the Body Shop – empty most of the time… since she ‘sold out’ The beauty of the Liz Earle Brand was the individuality.
    Avon is so dated in packaging ~ will be changing back to an individual company who focuses on people rather than profitability in mergers

    March 30th, 2010 at 7:00 pm | Reply

  220. Lin said...

    I have read the news reviews and was intrigued by this statement from Avon.
    ‘It also represents a long-term opportunity to develop a stand-alone Liz Earle direct-selling Representative channel.”Liz Earle reps maybe??
    I want to believe it will make no difference..I love your products(cleanse and polish my fav)… the iconic walk along the unspoilt beach …the personal touch… I have to admit I loved the idea of you never having to advertise because people were so amazed that they spread the word…
    I just wonder if you really think Avon are so good ,why are you not selling through them?
    Health and happiness to your new son..”

    March 30th, 2010 at 6:58 pm | Reply

  221. Melanie said...

    Along with many others here, I’m concerned about the animal testing position of Avon. Specifically, I would like to understand if Liz Earle products will still be ‘BUAV’ approved, when under the Avon brand. If not, I will no longer purchase these products, as that was the most important factor for me, when I started buying Liz Earle.

    March 30th, 2010 at 6:34 pm | Reply

  222. Andrea said...

    Hi Jilly and Gail, we will continue to operate as an independent, standalone beauty brand, under the leadership of our co-founders, Liz and Kim. Quality and service are at the heart of everything we do so please be assured that our philosophy and products will remain the same.

    March 30th, 2010 at 5:29 pm | Reply

  223. Andrea said...

    Hi all, thanks for posting your comments. We thought it would be a good idea to clarify the legislation in the EU:
    For any cosmetic products sold in the EU (regardless of where they are manufactured) animal testing of finished products has been banned since 11 September 2004. Animal testing of cosmetic ingredients is banned in products marketed in the EU on or after 11 March 2009. This deadline has been extended to March 2013 where there is no alternative non-animal test available.
    We can assure you that our ethics and stance on animal testing will remain the same, we will never do it.

    March 30th, 2010 at 5:21 pm | Reply

  224. Debbie said...

    NOOOOOO! I have to say I am devastated! I have always loved the exclusivity of Liz Earle – like a previous customer said – it’s like being in a secret club and we love that about this company. Let’s see whether this does change things eventually, even though you say it won’t – we’ve seen it happen before.
    Congratulations though on the new arrival.
    Debbie

    March 30th, 2010 at 5:00 pm | Reply

  225. Lin said...

    I have read the news reviews and was intrigued by this statement from Avon.
    ‘It also represents a long-term opportunity to develop a stand-alone Liz Earle direct-selling Representative channel.”Liz Earle reps maybe??
    I want to believe it will make no difference..I love your products(cleanse and polish my fav)… the iconic walk along the unspoilt beach …the personal touch… I have to admit I loved the idea of you never having to advertise because people were so amazed that they spread the word…
    I just wonder if you really think Avon are so good ,why are you not selling through them?
    Health and happiness to your new son and joy to your family.l.”

    March 30th, 2010 at 4:52 pm | Reply

  226. Julie said...

    I too am disheartened, I never could use Avon it irritated my skin, and finding Liz Earle was the best thing for me and my extended family, will have to trust your judgement but am not convinced!!

    March 30th, 2010 at 4:32 pm | Reply

  227. Hilary Fraser said...

    I have been a loyal costomer for 7 years and was looking to place an order but having seen you news about a partnership with Avon I will be looking elsewhere. I cannot comprehend how the ethical outlook so widely promoted by Liz Earle sit well with a partnership with Avon. I understand that Liz Earle has the intention to remain an independant within the organization but realistically how long will that last before quality and customer service suffer and level out to the lower standards that Avon see as adequate. You won’t miss my orders in the great scheme of things, they are small fry but I will miss buying from what I thought was an ethical independant quality company. I am prepared to do without rather than compromise MY principals.

    March 30th, 2010 at 4:28 pm | Reply

  228. Mandy Davies said...

    I know from experience from working in an organisation that ‘joined forces’with a bigger player in the field that change is not always for the better. I am sorry that Liz and Kim felt that they could not expand on their own without selling the entire company; it seemed that they were pretty good at ‘spreading the word of good skin’ on their own without the need for a multinational to become involved. It’s such a shame that there are very few 100% British Skincare companies around, and now we have lost another. I am likely to continue to use the range for the time being as it really does suit my skin and seem improvements in it’s appearance since I started using the range. However, I don’t know if I will in the future and I tend to agree with Sue, and it feels like Liz Earle Naturally Active Skincare has sold it’s soul.

    March 30th, 2010 at 3:37 pm | Reply

  229. Marcia said...

    First and most importantly, congratulations to Liz and her family on the new arrival!
    I have read the other comments and can understand some people are concerned that the merger could alter the excellent products and customer service that Liz Earle offer. I have used the products from Day 1 and have enjoyed the growing success of the company, always looking forward to the next “New” product. It so often happens with mergers that the original company loses a little of its self and I do truly hope that this does not happen to Liz Earle and that Liz and Kim continue to keep their “stamp” on things.
    ps Can’t wait for the hair products!!!

    March 30th, 2010 at 3:02 pm | Reply

  230. Hannah said...

    CoCongratulations on the birth of your baby Liz.
    I am, however, slighlty and probably selfishly upset that you have joined forces with Avon – a brand that I am not all that impressed with at all.
    I’m afradi that it now feels as if some of the secret that is ‘Liz Earle Naturally Active Skin Care’ has been lost. I’m afraid that I will be jumping ship to Decleor!

    March 30th, 2010 at 1:49 pm | Reply

  231. Joanne Stewart said...

    AVON DO NOT TEST ON ANIMALS!!! HOW MANY TIMES DOES THIS NEED TO BE SAID. AND YES I’M SHOUTING!! AVON WERE ONE OF THE FIRST BRANDS TO STOP ANIMAL TESTING!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

    March 30th, 2010 at 12:41 pm | Reply

  232. Catherine said...

    Did you expect such a backlash? You are losing loyal customers – do you actually care?

    March 30th, 2010 at 12:40 pm | Reply

  233. Joanne Stewart said...

    O please….. Avon do definately not need liz earle more than liz earle need them. You are obviously very uninformed about Avon. It is the most globally recognised serious skincare brand. It is definately NOT outdated. I mean they have celebrities endorsing it all the time. Celebrities that do not need the money, so they would not put their face to a brand that was no good. Courtney cox, reese witherspoon etc etc.
    Avon products are not cheap and prices inflated either. If you actually get an avon catalogue, have as look at the products and the ingredients. Wonderful ingredients at very affordable prices. Serious skin care at its best!!!!!

    March 30th, 2010 at 12:40 pm | Reply

  234. Joanne Stewart said...

    I would love to know what everyones problem is with Avon. Avon is a wonderful serious skin care company. Their skincare has won numerous awards, and is all clinlically tested, so the results are true. They do not test on animals, they were actually one of the first companies to stop doing this. I think Liz Earle merging with Avon is a fantastic opportunity for all. It will do the Liz earle brand the world of good, to get in so many more countries and with Avon already having the high standards of skin care it has, Liz earle will be a wonderful accompaniment. I understand that years ago, Avon was not seen as a credible brand, but over the past 5 – 10 years, their credibility has shot through the roof, and if you havent tried their skin care, you should! Its amazing!!!
    Liz I definately think you have made the right choice and please dont listen to any of these negative comments, they obviously dont know much about you or avon. xx p.s congratulations on the new arrival. xxx

    March 30th, 2010 at 12:36 pm | Reply

  235. Susan said...

    I am extremely disappointed in both Liz and Kim. Why is owning a successful company that generates £17 million profit a year not enough? The strong values and ethics of the company WILL change, and it is naive to say that they won’t. What was an aspirational company, will become another cog in a massive machine, inevitably cutting costs and compromising on fantastic customer service. A good business decision no doubt, but one that leaves me feeling disappointed in two such aspirational women. Roll on March 2012 to see just how involved the two are then!

    March 30th, 2010 at 11:15 am | Reply

  236. michelle, essex, loyal customer said...

    CASH IS KING! get ready for 3 for 2 and buy 1 get 1 frees, and a liz earle section in avon, with a free avon mascara with every purchase… huuuuuuuuum…….

    March 30th, 2010 at 10:27 am | Reply

  237. michelle, essex, loyal customer said...

    Thats wishful thinking! i will sit back and watch this brand change… with avon crushing down on you, probably for the worse.
    such a bad move, for so many reasons…. why do all skincare companys sell out to other brands!
    all this will do is ruin status, desire, and trust of/in the brand!

    March 30th, 2010 at 10:25 am | Reply

  238. michelle, essex, loyal customer said...

    oh dear………….. tut tut tut….. cheapening the brand liz cheapening the brand…..
    well my advice is: dont change your products, dont change your marketing or public image that you have spent so long in creating for the brand, and please dont put your products in a blimin’ avon catalouge!!! it will be brand suicide!
    If however you maintain a completely seperate brand image etc you may just keep your lure for many skincare-a-holics…
    The very fact that people will now say, ‘liz earle is partners with avon’ will be devestating for the brand image as avon is known as cheap rubbish, using chemicals etc, and is nothing but a marketing company. I hope that financially avon may help you progress as a brand. however i believe you would have done so and done better, alone, as an independant brand.
    This is going to be hard work for you, but keep your products as they are, focus on being natural and effective, and i for one will be going no where :)
    I look forward to you expanding your range this is very exciting news! and good luck Liz with your new baby x

    March 30th, 2010 at 10:14 am | Reply

  239. Amanda Carney said...

    This is a sad day,i feel so let down. Liz Earle has sold out to a company that test on animals and because of this i feel i can not and will not use Liz Earle products any longer. This partnership can only be a bad thing. It is such a shame!

    March 30th, 2010 at 9:46 am | Reply

  240. Andrea said...

    Hi all, thanks for posting your comments. Quality and service are at the heart of everything we do and our philosophy, principles (including our ethics and stance on animal testing), products and commitment to service will remain exactly the same as they have done for the last 15 years.

    March 30th, 2010 at 9:19 am | Reply

  241. Andrea said...

    Hi Shanda, thanks for posting your questions. We’ve teamed up with Avon for the global distribution opportunities which this offers us. Their resources will help us to share the ‘gift of good skin’ with so many more people, here at home in the UK and around the world. We will continue to operate as a standalone beauty brand, under the leadership of our co-founders, Liz and Kim. There are no plans for our range to be included in the Avon catalogue – we will continue to be available through QVC, John Lewis, our boutique retailers and direct from us (via our website, customer centre and our Liz Earle stores).

    March 30th, 2010 at 9:17 am | Reply

  242. Andrea said...

    Hi Jackie, thanks for posting your questions. We’ve teamed up with Avon for the global distribution opportunities which this offers us. Their resources will help us to share the ‘gift of good skin’ with so many more people, here at home in the UK and around the world. We will continue to operate as a standalone beauty brand, under the leadership of our co-founders, Liz and Kim. There are no plans for our range to be included in the Avon catalogue – we will continue to be available through QVC, John Lewis, our boutique retailers and direct from us (via our website, customer centre and our Liz Earle stores).

    March 30th, 2010 at 9:15 am | Reply

  243. Andrea said...

    Hi Sue, please be assured that there will be no changes to our products – we will continue to formulate high performance products using the finest quality naturally active ingredients sourced from around the world with the help of our in-house ethnobotany team.

    March 30th, 2010 at 9:13 am | Reply

  244. Donna Ringsell said...

    I have been a customer of Liz Earle, both directly and through QVC for over 10 years now, always loved the products but it was very important to me that there was no animal testing so am very disappointed that Liz Earle would want to be associated with Avon with their track record in animal testing. Very sad day but I won’t be purchasing Liz Earle anymore…

    March 30th, 2010 at 7:37 am | Reply

  245. Karen said...

    Congratulations on the arrival of your baby boy.
    It’s a sad day to hear that Avon has bought the Liz Earle company. You can reassure us all you want that the products won’t change…but they will in time. Ingredients and management can easily turnover when you no longer own or have ultimate control of the company’s direction. Unfortunately, I don’t trust the Avon brand and will be on the lookout for a new skincare company.

    March 30th, 2010 at 1:54 am | Reply

  246. clarissA said...

    Hi Liz, I am very sad and disappointed that this has happened. I don’t want to offend but it does feel like you have sold out to what I consider a very cheap brand. I am not sure why you need them to go global as your company and indeed your products are simple gorgeous and you could easily do it by yourselves. I will rethink using your products – a very sad day.

    March 29th, 2010 at 11:07 pm | Reply

  247. Shirley said...

    It can’t be long before QVC & others fail to be as interested in a brand that is now a household name! Exclusivity and high-end are so much more attractive. Such a shame. I will try other brands now – sorry.

    March 29th, 2010 at 11:00 pm | Reply

  248. Ann W said...

    OK, not sure whether Avon is the company I would ever have dreamed Liz Earle would have a partnership with as Avon’s image is, IMO, a little out-dated and doesn’t immediately spring to mind when I think of a great cosmetics and toiletries brand. BUT if this partnership can spread the wonderful Liz Earle brand across the globe, and you can hold onto the precious philosophy that made LE so cherished by its UK fans, then good luck!
    I’m visiting the Isle of Wight in July and will be heading to Ryde especially to see the base where it all started (and spending lots on special goodies!) ….
    Many congratulations to Liz on the birth of her son!

    March 29th, 2010 at 10:45 pm | Reply

  249. apwillis@btinternet.com said...

    OK, not sure whether Avon is the company I would ever have dreamed Liz Earle would have a partnership with as Avon’s image is, IMO, a little out-dated and doesn’t immediately spring to mind when I think of a great cosmetics and toiletries brand. BUT if this partnership can spread the wonderful Liz Earle brand across the globe, and you can hold onto the precious philosophy that made LE so cherished by its UK fans, then good luck!
    I’m visiting the Isle of Wight in July and will be heading to Ryde especially to see the base where it all started (and spending lots on special goodies!) ….
    Many congratulations to Liz on the birth of her son!

    March 29th, 2010 at 10:42 pm | Reply

  250. Jilly Lindsay said...

    I am really disappointed to read this news – I have always thought of Avon as ‘cheap and cheerful’ range, whereas I thought of Liz Earle as special.. not sure I will continue to buy and will start looking for an alternative – really really disappointed..

    March 29th, 2010 at 10:26 pm | Reply

  251. Gail said...

    Hi Liz, congratulations on the birth of your son.
    Please please don’t join up with Avon, your products are so special. Avon and it’s products are no where near the quaility of your brand,Please don’t spoil your wounderful brand.

    March 29th, 2010 at 9:47 pm | Reply

  252. richardarnold540@btinternet.com said...

    There must have been another way surely? Avon are a massive American Company & the future looks sadly bleak for Liz Earle. They only stopped testing cosmetics on animals because it was banned!…European legislation! The same thing happened to The Body Shop when it was sold to L’Oreal. The Body Shop we all loved no longer exists. The ethics just go out the window with a company the size of Avon. This won’t be a partnership it’s a takeover, a real real shame. I am gutted. Fiona

    March 29th, 2010 at 9:36 pm | Reply

  253. Judith Montgomery said...

    Dear Kate Holmes
    I think I need a little more information regarding Avon and animal testing.
    Please can you state whether or not you have a policy regarding the testing of ingredients in your products, and do you have “not tested on animals” written on your packaging? Also, do you adhere to a five year rolling rule or do you have a fixed cut off date?
    I was unaware that Avon were not animal testers, so if I didn’t know, I am puzzled as to how anyone else could, as I am very well informed on company policies regarding cruelty free products, as they are the only ones I buy.
    Regards
    Judith Montgomery

    March 29th, 2010 at 9:02 pm | Reply

  254. Helen said...

    Goodness me what a sell out. How utterly disappointing. I guess cash is king.

    March 29th, 2010 at 8:56 pm | Reply

  255. Alexandra Palfrey said...

    was going to order but changed my mind when I read about your new partner.so sad!in answer to some of the comments. Avon may not test their products on animals but the ingredients are tested.Thats why they are not endorsed by Naturewatch & L.Eearle will now lose that same endorsement.

    March 29th, 2010 at 8:50 pm | Reply

  256. JANET G said...

    IS IT TOO LATE TO CHANGE YOUR MIND LIZ?
    JANET

    March 29th, 2010 at 7:29 pm | Reply

  257. JANET G said...

    NOT A GOOD THING THIS PARTNERSHIP WITH AVON I AGREE WITH ALL THE OTHER COMMENTS. DON’T SEE WHY AVON ARE REQUIRED TO “SPREAD THE WORD OF LIZ EARLE” FURTHER. LIZ DOING A GOOD JOB BY HERSELF AND ALL WHO WORK WITH HER. PERHAPS IT IS AVON THAT NEEDS LIZ MORE. HAVE NEVER BEEN A FAN OF AVON AND NEITHER WILL IT MAKE ME TAKE THEM MORE SERIOUSLY NOR PURCHASE THEIR PRODUCTS. HOPE THE INTERGRITY OF “NATURALLY ACTIVE SKINCARE” IS NOT CHEAPENED,AND THE PRICES INFLATED. ELSE I SHALL ALSO BE PURCHASING ELSEWHERE.
    DOES IT ALWAYS HAVE TO BE ABOUT MONEY?
    SMALL CAN ALSO BE MIGHTY.

    March 29th, 2010 at 7:28 pm | Reply

  258. Margaret Keynes said...

    I am sure Avon, per se, do not literally test their products on animals; new cosmetic products testing was banned in EU companies from 2009 – but what about 3rd parties, and what about ingredients? I do not believe Avon have a “F.C.O.D” – a Fixed Cut-off Date, which many ethical companies have adopted. Isn’t Avon an American company? Sorry, your comments won’t change my mind.

    March 29th, 2010 at 5:38 pm | Reply

  259. karen said...

    i feel really let down too, and the way avon and other companies get away with testing on animals is really awful,avon may not themselves (i think they do tho) but there ingredients from other companies do test on animals, UNCAGED a website which inform people what companies do test on animals, AVON is in the list!!

    March 29th, 2010 at 5:26 pm | Reply

  260. karen said...

    really really disapointed,avon test on animals and there products are full of chemicals, i came to liz earle as they dont, looks like i will be looking around for another skincare company,what a shame. you are far to big and sucessful to need avon!

    March 29th, 2010 at 5:12 pm | Reply

  261. Andrea said...

    Hi Carly, we’re currently working on plans for international distribution, but will let our customers know when we have confirmed these plans.

    March 29th, 2010 at 5:09 pm | Reply

  262. Andrea said...

    Hi Brett, thanks for posting your comment. We just wanted to let you know that there are no plans to sell our products through the Avon catalogue.

    March 29th, 2010 at 5:05 pm | Reply

  263. Michelle said...

    Hi Liz, I’m so sad you have ‘sold out’ to Avon. I have used your products from almost day one and have been confident that only the best ingredients were used as I have very sensitive skin. Everything I have ever bought from Avon has been at best below standard and usually utter rubbish. I now feel forced to have a look around for an alternative skin care range.

    March 29th, 2010 at 5:00 pm | Reply

  264. Kathy said...

    I signed onto Liz Earle to place an order as I am a great fan of the Cleanse & Polish but also the ethnics of the Liz Earle brand. I am sorry but I am really disappointed at the new partnership with Avon and I no longer want to place any orders. I used to be an Avon customer because again I was keen on their support for women, for breast cancer, anti Domestic Violence campaigns etc. However, the day I got my new catologue to see a number of cheap Playboy merchandise items (still stocked) displayed I was unsure how this helped promote the empowerment of women and not old fashioned stereotypes!

    March 29th, 2010 at 3:56 pm | Reply

  265. ron@bigpond.au said...

    Avon have a very bad reputation especially in South America. I can’t see how you can say that they have worked positively for women. I’m very sorry that you’ve sold out in this way and will be buying the Easter present I was looking for from another site.

    March 29th, 2010 at 3:40 pm | Reply

  266. jearl said...

    I am mainly concerned that the quality of your products will be compromised. I am not an Avon snob and have previously used their products but I do feel you will be lowereing your reputation as a high quality skin care products provider If I was to see Liz Earle products for the first time in an Avon book I would automatically NOT put you in the same quality category as your current skin care competitors and would certainly question the price as you generally expect value for money products with Avon. I had recently heard you were branching out to my local John Lewis in Sheffield which I was delighted to hear about and only assumed therefore that your poularity had expanded, I do not see the need for you to merge with a company such as Avon and cant help but feeling you have just sold out.

    March 29th, 2010 at 3:22 pm | Reply

  267. carol said...

    My first reaction was and still is how awful you are going into partnership with avon. They sell really cheap products with loads of chemicals in them and when you talk about ingredients in your products you really emphasise how important it is to use the best ingredients so it sounds hypocritical. I love your products and now worry about whether to carry on using them. I know avon do a lot for womens charities etc. but perhaps they should also do something about using safer ingredients in their products which would make a lot more women use them. After all if they care that much about women they would use better ingredients unless what i have read about certain chemicals being used in the beauty industry is totally untrue which all I can say is who can you trust! Its all about money at the end of the day and making huge profits.Nothing wrong with that if you are not compromising health and safety just to line your pockets.

    March 29th, 2010 at 2:46 pm | Reply

  268. Linda said...

    Congratulations to you and your husband Liz.
    And i really hope your partnership with Avon is truly successfull.
    Just about to order my cleanse and polish, i really dont know what my 58 yr old face would do without it!
    Yours Linda.

    March 29th, 2010 at 12:21 pm | Reply

  269. Kim Protopapa said...

    Congratulations on the birth of your new baby and I hope you all continue to do well! I’m sorry, but like many of the comments before me I’m not convinced about the new partnership with Avon. I love your products since almost the beginning and your ethos that goes along with them.I hope hope hope that you will be able to maintain your high standards and credability with a brand that is renown for it’s ‘cheapness’. I understand that you might need to promote the Liz Earle brand globally but is this really the only way? And is it really necessary?

    March 29th, 2010 at 11:42 am | Reply

  270. rachel t said...

    i am very sorry to hear the news about the partnership. i have used liz earle for a number of years and really enjoy the range, however i feel that by forming this partnership you have undermined the principles behind liz earle. i dont think it matters that it is avon,it is the fact that this company endorse animal testing and no matter how much you say that liz earle wont change the bottom line is that you are now in partnership with a company who does not share the same ethical principles. this is the reason i stopped shopping at body shop-very sad.

    March 29th, 2010 at 11:00 am | Reply

  271. Disappointed said...

    Yet another sell out – what a big, big shame. I personally cannot see what synergy your products have with Avon.

    March 29th, 2010 at 12:16 am | Reply

  272. Lydia said...

    I too am very sad about this partnership. As someone mentioned before, Avon products are cheap and tacky, I would never put any of their creams on my face.
    I do not believe that Liz Earle will manage to lift the face of Avon, I’m afraid it will be more of a setback for LE, simply because Avon has been known around the world for ages and not necessarily for good reasons and everyone who’s familiar with Avon but not with Liz Earle range will assume that LE is in that category. And many more women are familiar with Avon than with Liz Earle.
    I think LE was doing just fine so far expanding and promoting wise. How am I now going to persuade my friends that LE is in a totally different league than Avon? And I was singing such praises for Liz Earle range. LE was special to me and now somehow has lost its spark.

    March 29th, 2010 at 12:03 am | Reply

  273. Claire said...

    This is such a shame. I agree with other commenters who have said that it feels like a bit of a sell-out to a larger brand. As much as I would like to believe that nothing will change with the Liz Earle brand, I’m afraid that the history of niche small brands being incorporated into larger groups challanges this idea. I think this spells the end for the ‘specialness’ of the Liz Earle range and I am a huge fan. Very disappointed. In my opinion Avon have an image as a cheap brand aimed at the lower end and mass market which I guess is the reason for the partnership. Will be reverting to REN.

    March 28th, 2010 at 11:54 pm | Reply

  274. Sandy said...

    Hi
    Firstly Liz congratulations on the birth of your new baby wonderful news.
    I received a call from my daughter who introduced me to Liz Earle range to tell me about your alliance with Avon, I nearly cried!! My daughter has never used Avon and will not do so on principle. I have but cannot say I ever found a product I liked. I appreciate you saying things regarding your range will not change but I am sorry I am not convinced. This is a very sad day, I had at last found a skin care range I love and a Company I regarded highly. I pray that the range stays the same
    Sandy

    March 28th, 2010 at 9:31 pm | Reply

  275. Donna said...

    What a disappointment that Liz would want to be associated with Avon with their history of animal testing. I’ve been a long time customer of Liz Earle both directly and through QVC, because of the great products and the animal friendly philosophy but I certainly won’t be using Liz Earle anymore now that I know it is associated with Avon – what a sad day :-(

    March 28th, 2010 at 9:29 pm | Reply

  276. rachel turnbull said...

    i have used liz earle for a number of years and love the range, however i am very disappointed to hear of this collaboration with avon. it doesnt matter to me that the company is avon, its the fact that their principles regarding animal testing are not the same as liz earles and no matter how many times you say your company will remain loyal to your principles, the bottom line is that you are now in partnership with a company who does not share your ethical philosophy. its such a shame and its why i stopped shopping at the body shop-very sad.

    March 28th, 2010 at 8:51 pm | Reply

  277. Amanda Stevens said...

    I am an Avon Representative and no – Avon do not test any of their products on animals, they have not done so for years now, in line with other major cosmetic retailers. I would not sell or buy Avon myself if I thought the products were tested on animals!

    March 28th, 2010 at 5:17 pm | Reply

  278. amanda heaney said...

    I totally agree with this comment

    March 28th, 2010 at 4:15 pm | Reply

  279. amanda heaney said...

    Hi, Not sure that this is such great news, Avon just doesn’t seem to be a fitting partner for more reasons than I have time to mention.

    March 28th, 2010 at 4:14 pm | Reply

  280. Brett said...

    I think it is such a shame that a concept as successful as Liz Earle has decided to partner with a large multinational company whose products don’t come close to the quality and thought that go into Liz Earle’s. As always happens, as a company grows, it loses sight of what it set out to be originally – different! I think that Liz Earle was doing great and believed the partnership with John Lewis was excellent. However, I hope that Avon do not use “big boy american tactics” and bully Liz Earle into submission – heres looking to scratch and sniff Hot cleanse and polish in your new brochure!!

    March 28th, 2010 at 2:32 pm | Reply

  281. Margaret Lee said...

    Not sure about the partnership, I sincerely hope the integrity of Liz Earle continues. Will continue to buy products in the hope that their quality, marketing and customer satisfaction does not alter. Was an Avon “rep” many years ago, hard sell tactics at meetings spoiled the experience.

    March 28th, 2010 at 2:30 pm | Reply

  282. Kate Holmes said...

    As a committed Liz Earle fan since you began, a devote of Cleanse and polish, for many years, and as a Business Development Manager for Avon Cosmetics in Surrey, I am so proud and delighted that two of my most favorite companies are now in partnership and i know that a lot of my 800 representatives are so excited about this. Avon were one of the first companies not to test on animals and being one of the best multi national companies for women, this new partnership will only bring strength to both companies, i cannot understand why anyone would want to change to elemis? If you love Liz Earle Products, you dont stop buying just because you dont buy Avon? I am absolutely thrilled, and i have just gone on the web site now to stock up with more brightening treatment and cleanse and polish
    A big fan!!!

    March 28th, 2010 at 2:03 pm | Reply

  283. kate Holmes said...

    no Avon do not test on animals and we were one of the first companies not to do this.

    March 28th, 2010 at 1:59 pm | Reply

  284. Mr Smith said...

    you sell out

    March 28th, 2010 at 1:56 pm | Reply

  285. Kay said...

    AVON!!!!
    How sad, I can’t even find the right words to describe my disappointment.

    March 28th, 2010 at 1:31 pm | Reply

  286. D Parker said...

    REALLY DISAPPOINTED! As someone who searched to find quality skincare that cared and rejoiced when I found LE, I am shocked at this news. Avon are part of the band of ‘cosmetics companies that tend not to test on animals themselves but continue to buy, use and benefit financially from chemical ingredients that have recently been tested on animals ..’ Avon claim not to test but ‘they do still buy and use ‘new to the world’ ingredients that have been tested on animals during their development.’ Source: http://www.uncaged.co.uk
    Even if LE continues its no testing policy how can it be taken seriously when it has allowed itself to be bought by a company with lesser standards?
    What will BUAV have to say on the matter???
    I will be seeking out new skincare alas after five years of raving about LE to all who would listen – I feel cheated.

    March 28th, 2010 at 1:28 pm | Reply

  287. Maureen said...

    Firstly congratulations on the birth of your baby boy, fab news,
    Like others who have posted here, I can not believe you have sold out to Avon or would to any one else for that matter. I have been with your company since your products were sold in “The colour Pink” and have always been telling anyone who would listen how good they are.
    Andrea keeps replying that you will stay as you are, with no changes, if that were so, why the need to sell?. how long will you stay like this! you are not truly independent now, I fear it could only be a matter of time.
    Does Avon test it’s products on Animals?
    I wish you the best for your new venture, but I will be starting my search for another skincare routine .

    March 28th, 2010 at 12:44 pm | Reply

  288. Sandie Lane said...

    I love the Liz Earle range and hope the the partnership with Avon will not change any of the excellent products, lovely packaging and great service both by telephone and online. Also I enjoying visiting the shop on the Isle of Wight and hope it will remain.

    March 28th, 2010 at 11:53 am | Reply

  289. Pat Frost said...

    Happy New Baby, Liz. Hope the whole family are well.
    I’ll be more than happy to ‘keep the faith’ with your beautiful products while this new partnership settles in.
    I’m sure you’ll stick to your philosophy/ethics and wonderful ingredients -after all, what would be gained by messing with such a well proven business?
    The very best of luck!

    March 28th, 2010 at 10:56 am | Reply

  290. John Cope said...

    I see from this reply that at last the “partnership” that wasn’t has been replaced by the change of ownership that this really is. Having been a user of the male range for some time until an unsavoury experience where the “Precious Recipe” seemed to have been forgotten by the company, this news leaves me neither up nor down, but I do feel concerned for the future of the few decent, hard-working people that I did encounter as a Liz Earle user; unfortunately I also encountered some who were anything but decent.

    March 28th, 2010 at 9:54 am | Reply

  291. Robin Foreman-Quercus said...

    I’m disgusted quite frankly.
    Liz Earle was a brand I trusted and recommended, as much due to its ethical stance as to its product. I, along with many others, will be looking for a new skincare range.. one with some ethics behind it rather than what is now just a brand name owned 100% by another faceless multinational corporation.
    Susan (Liz) and Kim: What on Earth were you thinking (apart from the dollar signs in your eyes)? Truly, anything for a quick buck.

    March 28th, 2010 at 12:47 am | Reply

  292. kim said...

    oh boy hope Liz and co have read the facebook comments and mine…….what a sad sad day….apart form the birth of your baby boy…..why oh why have you sold us out to Avon……gutted…

    March 27th, 2010 at 11:05 pm | Reply

  293. Carly said...

    If you’re products won’t be available through the Avon catalgue then why have you gone into partnership with them. How will Avon be selling your products?
    I was just about to stock up with Liz Earle goodies for the next few months but am disappointed to read this and will be looking for other skincare now.

    March 27th, 2010 at 10:50 pm | Reply

  294. Julie Lord said...

    I’m really not happy with this news. I’m sure that Avon will, in the long run, have a detrimental affect on the Liz Earle products…..I’m going to have to look elsewhere I’m afraid.
    Sorry Liz…..but I really feel you’ve sold out here.

    March 27th, 2010 at 9:30 pm | Reply

  295. Catherine Roberts said...

    I am saddened and feel immensely let down that you have sold your company to a cosmetics giant like Avon. I have loved your products, not just because of the purity and effectiveness of the botanical ingredients but because you were an independent British company whose philosophy and admirable ethics were at the forefront of everything you did. What has happened to those ethics now? Your argument that the Liz Earle brand will operate as a standalone company that retains its core values is wholly unconvincing. Avon claims that it doesn’t carry out animal testing but EU legislation demands that any new ingredients used in cosmetics are tested on animals. They also use petrochemicals, synthetic ingredients and animal by-products in their products – something that you have always been passionately against. By selling your company to Avon, your own values have been tarnished by association – I hope the huge financial gain will be enough compensation for this. Yes, Avon do some really good work for women’s charities (although, interestingly, not in the UK) but was that enough of a reason to sell? Your quest for global expansion also seems a strange motivator when you already sell to 81 countries. I hope you can reassure me, let me know that this didn’t, in the end, just come down to cold, hard cash taking precedence over principles. I sincerely hope not, for the sake of your loyal customers and the integrity of your brand.

    March 27th, 2010 at 8:53 pm | Reply

  296. Karen Stewart said...

    HI Guys, well what can I say. I feel totally let down and disappointed. I’ve used Liz Earle products for years and is about the only thing that really helps my skin to keep looking good. All trust has gone, and really don’t know what to do now. The body shop sold out to the big guys and suffered for it, I hope to god you don’t.
    The comments on here are fairly positive but after reading all those on Facebook I know I’m not alone.
    I’m sorry to be so negative.

    March 27th, 2010 at 8:22 pm | Reply

  297. Savita said...

    Congratulations on the new addition to your family. However I am sorry but you have sold out,as soon as you associate with a company that does animal testing you are compromising your ethics.
    I have just spent a few hundred pound in the Sloane Square shop in the last week but reading about the connection with Avon has made me think as to whether I want to continue shopping with Liz Earle.

    March 27th, 2010 at 8:13 pm | Reply

  298. Lisa said...

    Hi i am an Avon representative and Avon DO NOT test on animals

    March 27th, 2010 at 6:44 pm | Reply

  299. Karen Donnelly said...

    Liz & Co
    Very very disappointed that you have joined with Avon – interestingly so do a lot of your customers from what I have been reading here and on Facebook. Avon !!! Old people and animal testing come to mind. I cant believe that I feel a little angry too………… Its quite upset me. I loved the exclusivity of being a Liz Earle girl but now I dont want to be an Avon old lady!!! I have facials booked for me & my 2 girls in a few weeks as a treat but to be honest I am in 2 minds whether to cancel as I dont know what will be fut on our face now. I personally dislike Avon products and would not buy from them. Now my most favourite products and the company I am proud to be associated with are teaming up with Avon. I dont think I want to tell people that my magic face care etc is from Avon………. I wont say and as I spend tie almost daily telling friends about the L E products I wont be doing so now…. Sorry to be negetive but thats how I feel. Very disappointed……

    March 27th, 2010 at 5:58 pm | Reply

  300. Linda Lewis said...

    First many congratulations on the birth of your baby boy.
    I am a very new customer to your range, deciding to give it a try after reading your booklet on Acne Rosacea which I have suffered with since my 20s. After using your products, my skin is amazing and I cannot tell you
    how pleased I am. So I don’t know what to make of your announcement. All I will ask, is that please don’t change any ingredients in your products. it has taken me years and a lot of money to find something as wonderful and as suitable as your skincare range and I don’t want to loose it now. On the plus side, I can’t wait for your haircare products.

    March 27th, 2010 at 5:42 pm | Reply

  301. Taruna Chauhan said...

    Congratulations on the birth of you baby Liz and I look forward to the hair care range, but I do have concerns about your merger with avon. I feel like other readers it is not a premium brand and have concerns that your working practice may be comprimised by a much larger company.

    March 27th, 2010 at 5:10 pm | Reply

  302. Enid Harding said...

    Hi Liz congratulations and best wishes on the safe delivery of your baby boy. Looking forward to the hair care range. Still loving the fragrance. I’m on my second bottle now. Hope your partnership with Avon doesn’t compromise any of your excellent products.

    March 27th, 2010 at 3:26 pm | Reply

  303. Zonya Brittain-Murray said...

    I feel really let down. Always thought Liz Earle was special. I didnt realise that Avon and their suppliers tested on animals that makes it even worse. Really bad news.

    March 27th, 2010 at 2:34 pm | Reply

  304. carol ann hughes said...

    Lovely news of your new arrival, not too sure about your merge with avon i cannot use avon skin products, hope your excellent customer service does not change.

    March 27th, 2010 at 11:21 am | Reply

  305. Valerie said...

    Many congrats on your new baby boy.
    On the subject of Avon, like many others I am a bit disappointed. Liz Earle range has always felt like my little secret, bespoke and amazing – selling out to Avon takes the feeling of exclusivity away.
    There principles are not all they appear – my mother was a rep for over 35 years and when she left she was bitter about their treatment and tactics. Over the years they tampered with successful formulas and “cheapened” products.
    I fear for the LE range now, and like others may start lookng at Elemis & Decleor (which I already integrate with LE routine).
    A sad day indeed.

    March 27th, 2010 at 11:09 am | Reply

  306. ann said...

    i always new some big company would buy into liz earle but i did not expect it to be avon not best known for their quality this will affect the liz earle reputation.

    March 27th, 2010 at 11:06 am | Reply

  307. Margaret Keynes said...

    I totally agree with several others of your correspondents, I am very sad at this newly-created “Partnership”. Avon Cosmetics are notably among the “Bad Guys” who use animal testing, when there are so many ethical companies who do not need to torture animals for the sake of “beauty products”. I have written to Liz Earle’s main address to remove my name from their database. (Same as I did with the Body Shop when L’Oreal became their owners).

    March 27th, 2010 at 10:48 am | Reply

  308. marie said...

    kerchinggggg… One heart and soul sold… Never thought I would see the day. Have been a customer for 15 years, Avon will not get a penny of my money, thought Liz Earle had higher morals than this. How can you sell the company to an animal testing one. Shame on you.

    March 27th, 2010 at 10:10 am | Reply

  309. Margaret Grant said...

    Congratulations on the birth of your son Liz!! and although a big surprise about your new partnership with Avon I am sure the excellent service that I have always experienced when ordering your products and the enjoyment of using them will not be diminished but enhanced, and that the ethos and integrity of the company will remian intact. I look forward to continuing using the Liz Earle brand and to sampling any new products coming our way!!

    March 27th, 2010 at 9:02 am | Reply

  310. Christine Sale said...

    I am so sad to hear news of the takeover by avon of your company, it feels like being let down by a special friend.
    I know this is business, but the whole ethos of your company, for me, has been lost. If I had wanted Avon cosmetics I would have purchesed them from Avon.
    You built up a beautiful business over the years,it echoed what we wanted from the cosmetics industry,you made it personal.
    I cannot see Avon doing this,so it is with sadness I say goodby.
    sincerly,
    Christine.

    March 27th, 2010 at 8:23 am | Reply

  311. clare silverthorn said...

    all cosmetic companies use products that have historically been tested on animals so though a company proclaims to not do the testing itself, you can bet that some of the base ingredients have been tested at some point, by someone else. this is industry standard, and no, im not ‘pro-animal testing’ I just believe in sharing the facts.

    March 27th, 2010 at 12:12 am | Reply

  312. Cheryl said...

    I have never been a fan of Avon and I am against animal testing,which Avon do.Even though Liz Earle co. say they aren’t changing their ethics etc it seems such a contradiction to what Liz Earle stands for,it seems to be accepting what Avon do and Liz Earle was a unique company,it was one of the few companies that had integrity.For me that will change now,it cheapens the L Earle company and by partnering with Avon they are saying animal testing is acceptable.My view of them has now changed and not sure I will buy again,very sad.

    March 26th, 2010 at 11:35 pm | Reply

  313. Pascal Pauwels said...

    Hi Yvonne,
    No, Avon does not test on animals – and they were one of the first cosmetics companies to ban testing on animals in 1989.
    Regards, Pascal

    March 26th, 2010 at 10:56 pm | Reply

  314. Lisa French said...

    Very many congratulations on the partnership.
    I know you will have thought things through carefully and I trust you in this in the same way I trust in the Liz Earle products that I put on my skin. I love the products and will continue to love and use them – though the partnership more people will be able to experience your fab products – that is all for the good as far as I can see.
    I am confused as to why some people have said they will stop buying the products. Don’t be down hearted Liz Earle team – I will remain a fan for ever. The products are amazing and such a joy to use – the quality of the products is far more powerful than a few negative comments on the internet.

    March 26th, 2010 at 10:51 pm | Reply

  315. gwen.mccann@btinternet.com said...

    Great news and a big congratulation on the arrival of your new baby boy. I am sure he will a joy to all. However, can not say the same re the partnership with Avon. I have used Liz Earle for about eleven years and always held it in the highest esteem, telling all and sundry about it and it is now being put into the same category as Avon. I am shocked. Cant say I will stop using it but needless to say will be “wondering” if I was the idiot for spending money when Avon would have done the same thing at a lower price. It will take a lot of convincing!!!!

    March 26th, 2010 at 10:48 pm | Reply

  316. handsof89@hotmail.co.uk said...

    Why oh why oh why oh why Liz?? Why Sell out to Avon? You will probably sadly find out that it was the worst mistake ever. I feel that the reange will now be on the slippery slope downwards. I have used your range for years and absolutely love it, but Avon…….
    Everything you stood for just seems to have gone out the window, all the hard work in building up your fantastic reputation is unforuntately going to go.
    I am so sad right now
    But Congratulations on becoming a mummy again

    March 26th, 2010 at 10:23 pm | Reply

  317. Claire said...

    Avon do not test there products on animals – Avon was one of the first Companies to ban all animal testing on there products.

    March 26th, 2010 at 10:20 pm | Reply

  318. shanda said...

    I am confused then. If the products will not be sold in the catalog or by the Rep. then how will people know they are available through avon?

    March 26th, 2010 at 10:18 pm | Reply

  319. lesley said...

    I love the Liz Earle range of products but am unsure if i will continue using these now after your news about joining with Avon. Change is not always for the better and surely the fact that you were a small company with a very carefull eye on your product was one of your major selling points.

    March 26th, 2010 at 9:49 pm | Reply

  320. Sara said...

    I am sad and very surprised to hear this news. I will not be buying any more Liz Earle products – I can no longer trust your integrity as a company as it is obviously only interested in profit and money like so many other skincare companies out there. Sorry, but my days of using Cleanse & Polish have finished..

    March 26th, 2010 at 9:32 pm | Reply

  321. Annabel said...

    I am so sad this has happened. However you try and dress this up you have changed your brand for the worse by ‘joining forces’ with AVON. Despite what Liz says, the two companies have a completely different ethos. AVON is American and Liz Earle is or was a marvellous English company with fantastic products using naturally active ingredients. AVON uses mineral oils, SLS and all sorts of ingredients you wouldn’t dream of using and advocate against. Therefore the union with AVON changes your brand. It cheapens it and stops it from being special. Just like Green and Blacks, JO Malone,and Pret a Manger you have sold out and it is a real shame.
    I love your products and for now will continue to use them as I have done for years. I want to carry on supporting you but hate what you have done.

    March 26th, 2010 at 9:17 pm | Reply

  322. Emma said...

    really sorry to hear about Avon. Liz Earle shouldnt be on the same page as the “cheap” Avon lines. Its the completely wrong image for the company. Yes the product will be seen by more, but being seen in Avon will cheapen the image and benefits of the product. Sad day for us die hard Liz Earle Fans. I know your replies have stated nothing will change, but in a year or two i can see it being nothing like the product we know now. Liz and Kim may still have a say now, but essentialy Avon owns Liz Earle and they may have made promises now but they can be broken later down the line.

    March 26th, 2010 at 8:53 pm | Reply

  323. onamackinlay@hotmail.com said...

    Congratulations on the birth of your baby boy!
    I hope the partnership with Avon works for you, but personally I think you are losing one of the things that has made you truly great – locally made British products, with great ethics behind them. Alas, the same cannot be said about Avon. Even if you don’t change your principles, the fact that you have been prepared to partner with a company that does test its products on animals is very, very sad. As someone who is totally against animal testing, I will have to seriously think if I want to continue buying from you as I do not want to pay for something in the knowledge that I am in some way supporting animal testing. I really hope that their conduct will not have a detrimental impact on the business you, Kim and your team have worked so hard to achieve.

    March 26th, 2010 at 8:22 pm | Reply

  324. jane freeman said...

    Hi Liz,
    First of all, many congratulations on your new baby, well done.
    Not so well done for your business “deal”. I feel you have let down all your loyal clients ,and sold you soul to the devil. Surely you are fully aware of Avon’s policy on animal testing? Where are your ethics? It smacks of the similar sell out of The Body Shop a few years ago.
    I am now in the difficult position of squaring my own concience.I love your products, but will now feel very uncomfortable using them, with the knowledge that you are in cahoots with such a firm.
    Such a sad day.

    March 26th, 2010 at 7:40 pm | Reply

  325. Cath said...

    Hello
    I suspect Avon are quite an ethical company (although I don’t think they have an ethical face in the UK), and undoubtedly they support some valuable initiatives. However, it will make me think twice about supporting Liz Earle in the future, largely because I like to buy British, and support small businesses who produce quality products within an ethical framework. I’m not sure I can be convinced that I wouldn’t be supporting a faceless corporate giant. Good luck in the future.
    Cath

    March 26th, 2010 at 7:17 pm | Reply

  326. Sara Warner said...

    Absolutely on the Mother and Baby range. Particularly anything for stretch marks!

    March 26th, 2010 at 7:01 pm | Reply

  327. Jackie said...

    I am now confused……
    If there are no plans to sell through the catalogues they why have you joined up and how will they support your expansion globally??

    March 26th, 2010 at 6:31 pm | Reply

  328. jo mac said...

    Congratulations Liz on the birth of your beautiful baby boy . But such a HUGE dissappointment regarding Avon , I`m not sure if they still test on animals , which I`m hugely against , but apart from that Avon In my opinion is so tacky not only for their skincare but across the board , its a far cry from the NATURAL Liz Earle skincare range , I hope now it dosn`t damage the name we now have come to adore and trust . I have used L/E since it was very 1 st launched , sorry for being so negative , but if I hadnt heard of/or used L/E skincare range before I would pass it off as being a similar range to avon . I think if you had announced a partnership with Clarins or similar then I maybe wouldnt have felt as upset , but Avon a definate NO

    March 26th, 2010 at 6:27 pm | Reply

  329. Helena Payne said...

    You may continue to maintain your ethical stance, but to join forces with a company which does not share it sends out a very mixed message.
    I guess the bottom line is ££££. Great shame.

    March 26th, 2010 at 6:26 pm | Reply

  330. Sue Stokes said...

    Glad mother & son are healthy & well. Congratulations!
    Are you sure that going global with Avon is really such a good move? Historically, UK companies seeking to conquer America usually get their fingers burned. I’m concerned for the supply of ingredients for your terrific range – small producers may not be able to cope with the exponential increase in demand, which means you may have to source inferior (& fewer organic) constituents, thereby affecting the efficacy of your range. Liz Earle products are brilliant, & it would be a shame to have them compromised.

    March 26th, 2010 at 5:33 pm | Reply

  331. Denise Martin said...

    Hi Andrea
    I’m sure you will try to remain true to your philosophy and ethics but now you are owned by a company that has different views to yours I cannot see how you will be able to achieve this.
    Kind Regards
    Denise Martin

    March 26th, 2010 at 5:24 pm | Reply

  332. Will Phillips said...

    It’s a shame but I suppose it was only a matter of time before the company was brought out by Estee Lauder or a venture capitalist company.
    All I ask is that you don’t change the formula or quality of the products or you will become The Body Shop mark two (simply awful!) and then I will be finding a new skin care routine.

    March 26th, 2010 at 5:22 pm | Reply

  333. pat.griffith27@blueyonder.co.uk said...

    Congratulations on the birth of your beautiful baby boy.Unfortunately not so sure about the Avon partnership as I have never been a fan of theirs. Just hope you will remain true to yourself, your products and your ethics. All good wishes

    March 26th, 2010 at 4:22 pm | Reply

  334. Angela Brown said...

    Congratulations on your new son.
    Really sad you have sold out to Avon.
    As I have always found Avon poor quality and expensive I shall think twice before ordering from you again.
    The changes to Cleanse and Polish have not been been to your advantage and it is no longer my favourite cleanser – such a shame as I have used it for years
    Best wishes to you all

    March 26th, 2010 at 2:37 pm | Reply

  335. Andrea said...

    Hi Yvonne, we will remain true to our philosophy and none of our principles will change, including our ethics and our stance on animal testing.

    March 26th, 2010 at 2:31 pm | Reply

  336. Andrea said...

    Hi Kyla and Lyndsey, we just wanted to let you know that at present, there are no plans to sell our products through the Avon catalogue. Our range will continue to be available via our website, customer centre and our direct stores as well as John Lewis, QVC and our boutique retailers.

    March 26th, 2010 at 2:30 pm | Reply

  337. Andrea said...

    Hi Fiona, thanks for your suggestion. We’ll make sure that this is passed onto the team.

    March 26th, 2010 at 2:28 pm | Reply

  338. Andrea said...

    Hi Julie, Jackie, Donna, Christine and Fiona. Thank you for sharing your thoughts with us. In choosing a partner, Liz and Kim spent a great deal of time and thought carefully considering many options. Avon alone stood out for its commitment to women (its company slogan is ‘the company for women’) as well as for its global distribution. We’d like to reassure you that we will continue to operate as an independent, standalone beauty brand and that our philosophy, principles, products and our commitment to quality are service will remain the same.

    March 26th, 2010 at 2:27 pm | Reply

  339. Andrea said...

    Hi Sally and M Davies, thanks for posting your comments. We just wanted to reassure you that, although Avon has acquired Liz Earle Naturally Active Skincare, we will continue to operate as an independent, standalone beauty brand, under the leadership of our co-founders, Liz and Kim. Our new ownership will give us an international platform to fly the flag globally but we will remain firmly rooted in our home on the Isle of Wight. Quality and service are at the heart of everything we do so please be assured that our philosophy and products will remain the same.

    March 26th, 2010 at 2:20 pm | Reply

  340. kelly walker said...

    Liz,
    Congratulations on your new arrival

    March 26th, 2010 at 1:05 pm | Reply

  341. Janet said...

    Congratulations Liz on the birth of your beautiful baby boy.
    Congratulations and Good Luck with the new partnership.
    I am looking forward to the Hair Care range.
    Best Wishes to you All.
    Janet

    March 26th, 2010 at 12:40 pm | Reply

  342. Carey Annesley said...

    Congratulations on the new arrival. My 5 month old loves the scent of the new perfume, btw! I’m an Avon rep and I can see why you would join forces with Avon to break into the world market. Lots of negative remarks on FB but a lot of those people are ignorant about the Avon of today – they need educating! Best of luck with everything, a time of change for you both personally and in a business sense.

    March 26th, 2010 at 11:11 am | Reply

  343. Mandy said...

    Congratulations on your gorgeous baby boy!! Thats wonderful news xxx Mandy Zanatta from Australia

    March 26th, 2010 at 11:05 am | Reply

  344. Lindsay Hardwick said...

    Congratulations Liz and family on your new addition. Quite a surprise re Avon but lets hope nothing changes.
    Love Lindsay Hardwick x

    March 26th, 2010 at 9:30 am | Reply

  345. Sally Russell said...

    I work for a company which used to be fiercely Brittish and previously a giant amoung engineering in the world. You could travel anywhere – even today – and still see bridges, boilers, parts of ships built by the company (I seen a bridge in Singapore where the parts were built in Scotland by my employer and we even shipped our own engineers over to build it during the war as a good sturdy British built bridge was essential, especially during the invasion of Japan). Anyway, this fiercely British company was sold firstly to the Japanese and then to the Koreans. So after over 100 years of staunch, British values and British workmanship, it was all over in a flash. The company has now changed beyond belief – in no way does it resemble the company it once was and the name has been changed to a Korean name.Yet another fiercely British Company has sold out to a multi-national, Liz Earle Naturally Active Skincare. We have seen the loss of so many British companies recently, Cadbury etc. It has got to the point where there is virtually no true totally British Company left in the UK. I am deeply sadened to here that Liz and Kim felt the need to sell this fantastic company to multi-nationals. Liz can jazz it up with fancy words and language, but the bottom line is that Liz Earle is no longer British owned. And despite everything, the company will most definately change, and as my employer has proven, selling to a giant is not always for the better. Liz and Kim did very well themselves spreading the ‘gift of good skin’ abroad. They even had us, loyal and dedicated users of the range, to spread the word for them (I was forever telling my family in North America!). It is a very sad time for the British Cosmetics industry.

    March 26th, 2010 at 9:24 am | Reply

  346. Davina Hamilton said...

    Congratulations Liz on your baby boy, and very good news regarding hair care and teaming up with avon. Lots of good luck and wishes to you all.Davinaxxx

    March 25th, 2010 at 10:28 pm | Reply

  347. Liz Meadowcroft said...

    Hi Liz
    Congratulations to you and your family on your new baby boy. I have been a Liz Earle fan now for 10 years and love everything about the products, I am also an Avon representative and have been for 11 years, what an exciting prospect. I feel I know so much more to tell customers about Liz Earle’s skin care because it has the staple 3 stage range of skin cleansing. I love Avon also for other products, please don’t change your formulations. I will do my very best to continue to promote Avon but looking forward to the new and exciting future.

    March 25th, 2010 at 10:25 pm | Reply

  348. M Davies said...

    I take it, from reading the blog, that the company hasn’t been sold and that Liz Earle is still the UK’s largest independent Beauty Company? I hope so. There are very few truly British brands around anymore and I was – or am – proud to support one and always let my friends and family in Italy and Canada know about the brand when I visit. I do sincerely hope that this will not lead to this brand being sold to a multi-national like so many other British Brands.

    March 25th, 2010 at 10:06 pm | Reply

  349. Julie Robinson said...

    Hi All,
    Congratulations to you and your family Liz on your new arrival. I must say I am a little disappointed with the Avon news, I consider Avon to be cheap and I would think twice about giving a present of Liz Earle to anybody now, as before I was 100% it would be very well received. I know how I would feel if I got a present off somebody from Avon. Anybody who doesnt know about Liz Earle already would class it as cheap because it is in the Avon book. I will continue to use it as long as the products stay the same. xx

    March 25th, 2010 at 9:13 pm | Reply

  350. Susan Lynch said...

    Congratulations Liz on your baby boy. Hope you enjoy your time off. I have to say I am a little dissappointed in you choosing Avon. I used to use Avon in my younger day and never really thought the products were very good or of good quality. Sorry to be so negative, but just felt I needed to say it. However, if there will be no change and it will be business as usually then I wish you well with this new partnership and hopefully you may be the making of Avon.

    March 25th, 2010 at 8:56 pm | Reply

  351. Claire Dixon said...

    Congratulation Liz and Kim on your new partnership with Avon, having read about all the good things they are involved with is very inspirational. Hair Care – can not wait i’m excited already. And many congratulation Liz to you and your family on the birth of your son. Enjoy your family time!

    March 25th, 2010 at 8:45 pm | Reply

  352. Lisa White said...

    Hi Liz, congratulations on the birth of your baby boy x
    Good luck with your partnership with Avon.

    March 25th, 2010 at 8:20 pm | Reply

  353. Fiona Gwinnett said...

    Congratulations on this exciting new development. I am of course delighted that Avon is so supportive of women experiencing domestic violence. I have looked at their grant funding programme for the USA but cannot find any trace of them providing grant funding to organisations in this country. My interest in this is that the domestic violence services on the Isle of Wight have just had their funding removed by the local authority and we are desperate to find alternatives. Perhaps Liz could have a word in the ear of Avon UK?

    March 25th, 2010 at 7:44 pm | Reply

  354. jackieallan70@hotmail.com said...

    Avon…..Sorry but everything about Avon is just so cheap and tacky!
    I do use all Liz Earle products,they are all totally fantastic, except your perfume (nothing will ever beat Jo Malone!)
    I only buy from your store on The King’s Road, but being a partner with Avon just doesn’t seem right!
    I have to admit if I were a new customer seeing your range being promoted in a Avon article would totally put me off buying it!

    March 25th, 2010 at 7:34 pm | Reply

  355. Fiona said...

    Yes, congratulations on the safe arrival of your new son. Glad mother and child are both well. Look forward to the launch of your haircare range later in the year. Not convinced by the partnership with Avon though. Have never been a fan of Avon and hope it doesn’t have a detrimental effect on Liz Earle brand. There’s surely an alternative way of expanding your worldwide business without risking jeapordising your reputation by joining forces with the likes of Avon. Not a good move.

    March 25th, 2010 at 7:19 pm | Reply

  356. raych101@msn.com said...

    Congratulations Liz and family on the arrival of your baby boy x x
    Im sooooo pleased to hear about the collaboration with Avon, as I am an Avon representative as well as a Liz Earle girl!
    Great news all round!
    Love
    Rachel

    March 25th, 2010 at 6:37 pm | Reply

  357. Donna Richards said...

    I am proud to be an Avon representative but cannot use their skin care as it brings me out in a rash. I love the Liz Earle range of skincare which suits my skin beautifully, please, please, please do not let Avon add any of their ingredients to the lovely range you do!

    March 25th, 2010 at 6:30 pm | Reply

  358. Kyla Rutherford said...

    Big Big congratulations, a new baby and a massive springboard into the international market. Well done Liz :)
    Enjoy your family and your new baby and I look forward to seeing your fantastic products through our local Avon lady.
    Thanks for your continuing hard work xxx

    March 25th, 2010 at 6:26 pm | Reply

  359. sue said...

    personally I think you’ve sold your soul and will not continue to purchase from yourselves

    March 25th, 2010 at 6:05 pm | Reply

  360. Amanda Hare said...

    Historically I have never been a fan of Avon and I hope that this partnership will not effect the excellent work that you and your team have done over the years, as I for one will be selfishly gutted.
    I’m very excited to hear that haircare is on it’s way and I can’t wait to try it for myself.
    Congratulations to you and your family on the birth of your baby boy.

    March 25th, 2010 at 5:46 pm | Reply

  361. Yvonne Hufton said...

    Such a shame though that Avon and their suppliers test their products on animals.
    Yvonne Hufton

    March 25th, 2010 at 5:41 pm | Reply

  362. Helen Flook said...

    Congratulations all round! I for one think that Liz Earle will lift the face of Avon. Please don’t be put off by all the negative comments on Facebook, I beleive that everyone should be able to have access to your wonderful products and as it will be business as usual in the UK I fail to see what the problem is.

    March 25th, 2010 at 5:39 pm | Reply

  363. Pauline H said...

    Many congratulations Liz on the birth of your baby boy. My Best Wishes to you and your family. I have been checking the blog every day for the baby news. I can’t wait for the new hair range which I am sure will be fab. Look forward to seeing you back on QVC soon.

    March 25th, 2010 at 5:02 pm | Reply

  364. jo derry said...

    what a total shame. i will be looking for a new skincare company now. youve sold out to a big brand and lost all of your integrity as a company. im very sad right now.

    March 25th, 2010 at 4:58 pm | Reply

  365. Jane Hodges said...

    Congratulations Liz, on your new arrival. Really excited about your partnership with Avon and the new haircare range, cant wait! Thanks for all your hard work and enjoy your maternity leave…take care and best wishes…Jane Hodges

    March 25th, 2010 at 4:24 pm | Reply

  366. Tracey said...

    Good Luck with your partnership with Avon. Hope it is sucessful for you.
    My only concern is that they are not usually regarded as a serious skincare company, but maybe your company will raise that side for them.

    March 25th, 2010 at 4:10 pm | Reply

  367. Steve Draper said...

    This looks exciting Liz.
    Congratulations on the arrival of little chap!
    Take care.
    Best wishes,
    Steve Draper.

    March 25th, 2010 at 4:04 pm | Reply

  368. Christine Davis said...

    First of all congratulations Liz to yourself and your family on the new addition..
    Secondly,it cetainly is some news that you have joined partnership with Avon..I agree that they have acheived some tremendous things for women, but from a selfish point of view I am a little concerned that the Naturally Active on the Liz Earle products will remain the same high standard and have the same ethos and high standards.So often when an established company does merge with another, the changes aren’t always for the best..I guess we shall have to trust your judgement on ths one..

    March 25th, 2010 at 3:48 pm | Reply

  369. Lisa Kate Clayton said...

    Congratulations to you Liz on the addition to your family.
    Cannot wait for the new haircare! Also congratualtions on the collaboration with Avon to you and Kim-hope to see alot more great new products in the Liz Earle range.

    March 25th, 2010 at 2:59 pm | Reply

  370. Anita Belding said...

    What a sad day ,Liz, It was so nice and special, and like a secret although that sounds strange, will be changing to Elimis, sorry Liz

    March 25th, 2010 at 1:44 pm | Reply

  371. Yvonne Hufton said...

    But don’t Avon and their suppliers test their products on animals?
    I wish I’d read this before I placed my order.

    March 25th, 2010 at 12:16 pm | Reply

  372. Lyndsey Coleman said...

    Wonderful news1 I live in Turkey and can only stock up on trips to the UK but we can get Avon here :)

    March 25th, 2010 at 12:09 pm | Reply

  373. Steve Draper said...

    This looks exciting Liz.
    Congratulations on little chap!
    Take care & best wishes.
    Steve Draper (Marilyn’s {better} half)

    March 25th, 2010 at 4:01 pm | Reply

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