Best friends, co-authors of The Perfume Bible and acclaimed fragrance experts, Lorna McKay and Josephine Fairley are what you might call perfume professionals (Lorna even helped us develop all three of our Botanical Essence fine fragrances).
Both tell us Botanical Essence No.100 is one of their favourite Liz Earle fragrances, so what is it exactly that’s managed to capture the imaginations of two women who smell perfume for a living? Below, they share their fragrant musings about the comeback of a modern classic in the making. To find out more about the power of perfume, visit their website at perfumesociety.org
Sum up No.100 in two lines for somebody who’s never experienced it…
Josephine: It’s a good mood in a bottle which is probably due to genuinely high quality of the natural ingredients at its heart. I’d describe the scent as ‘sunny’ but despite such freshness, it genuinely lasts and lasts.
Lorna: Quite simply, wearing this scent recreates the same joy and sunshine I feel when I walk into a British florist’s shop. I’m delighted I can stop stockpiling the fragrance now it’s no longer a limited edition!
What makes No.100 totally unique?
Josephine: No.100 is an extension of my love affair with Liz Earle’s skincare, so it was always going to have a place on my dressing table next to my beloved Superskin™ Moisturiser (because a bathroom’s actually the worst place to keep perfume, with all those temperature changes!). Liz and I have become great friends over the years and I know she’s a perfectionist who would never put her name to something she didn’t believe in 1000% (yes, that’s a thousand!).
Lorna: Quality, quality and quality, as well as exceptional value for money. Creating a floral fragrance with 89% natural ingredients is no mean feat, but the craftsmanship of its talented Master Perfumer, Alienor Massenet, quite brilliantly succeeded at the challenge.
Explain why No.100 wows so many different woman…
Josephine: It’s a real crowd-pleaser perfume because you can wear it whenever, wherever – it’s defiantly ‘there’, but never overwhelms. I’ve given it to all sorts of friends who I’ve been unsure of, fragrance-wise, because I’ve barely met anyone who doesn’t love it and enjoy wearing it. Women often tell that when they’re wearing No.100, lots of other people ask what they’re wearing – and that’s always a good sign.
Lorna: Because the blend has such a high percentage of natural ingredients, it unfolds differently on everyone – so you’re giving the gift a signature scent that’s completely personal to the wearer. It’s uplifting, nature also makes it completely ageless – whether you’re 19 or 90, people need a little extra boost on occasions.