I left a piece of my heart in New York when I went there to visit my friend last year – so you can imagine my excitement when I was asked to return this month (exactly a year after my first visit) to share the secret of great skin with NYC’s glamorous online beauty editors and bloggers!
Jenn (our PR Manager) and I took a morning flight from London to JFK, so I made sure I packed travel-size minis of my favourite Liz Earle must-haves so we could pamper our complexions with a little first-class skincare on the way.
When we arrived, it was time to prep for our blogger event. Our theme was #LoveCleanseandPolish and we treated guests to a delicious vegan breakfast, washed down with bespoke juice blends called Cleanse, Tone and Moisturise – each of them packed with some of the same skin-loving ingredients (such as cucumber, avocado and chamomile) that we use in our naturally active products.
I designed an interactive ‘hands-on’ session for the event so I could teach our guests how to truly ‘Cleanse & Polish’ like a pro. I also revealed some of my favourite ‘C&P’ tips, such as using it as a face mask (simply apply 2-3 pumps to a clean, dry skin and leave on for 5-10 minutes). Ta da! The face mask you never knew you had!
As well as introducing Cleanse & Polish Hot Cloth Cleanser to bloggers, I also had the pleasure of showcasing our beauty icon to the retail team for Birchbox’s first ever store in New York (on West Broadway in SoHo – just in case you’re ever passing). Customers love our skincare hero over the pond just as much as we all do – now I can’t wait to see our products on-the-shelves in NYC next time I’m there!
Although there was a lot of work, I managed to squeeze in a classic NY mani, lots of eating and of course, a little shopping too. Plus a very good friend of mine happened to be there at the same time, so we spent Saturday afternoon sipping cocktails in the sunshine which was definitely a highlight.
I had a such fabulous time in New York, but there was lots to look forward to coming home to as well – a music festival in Devon, my friend visiting from Australia, and of course, our incredible rooftop garden event last week at John Lewis in London with myself, Abigail James, James Wong… and the one and only Liz Earle too. It’s certainly been a month to remember, now… roll on August!
See you soon,