I never tire of talking about Cleanse & Polish Hot Cloth Cleanser - the humble skincare hero that’s the star of our botanical skincare range. With well over 10 million sold and one selling every 23 seconds, Cleanse & Polish has truly taken on a life of its own. Last month, we were thrilled to reach an exciting new landmark – 100 awards for our beauty icon, marking Cleanse & Polish as the most awarded cleanser in the UK.
Women and men across the globe choose to have our trusty cleanser delivered monthly – across time zones, climates, humidity, skin type, skin colour, across the equator and even to the Artic. What makes this simple cleansing regime such a secret that you just have to share it? Like you, I’ve officially and unofficially spread the word, in my role as Brand Ambassador and passionate Cleanse & Polish fan across the past two decades, during what time I’ve travelled the world with work and met so many new fans along the way. The beauty press love it too – it’s what many choose to use in their personal time to cleanse.
From the most extreme to the most gentle of uses – here are just some of our more remarkable Cleanse & Polish tributes from customers:
- One of our wonderful British soldiers serving in Afghanistan emailed us a photo of his night-time camouflage combat gear, protective helmet… and his Cleanse & Polish (for removing his face camouflage after his mission).
- Soon after we launched in 1995, customers wrote to tell us that it was transforming the removal of children’s party face paints – as with the army camouflage, it’s the simple science of oil breaking down oil.
- My stopover flight to Sydney, at Singapore: three of us in a row – all strangers – at the airport basin for a quick cleanse with… Cleanse & Polish! We all looked at one another and laughed.
And of course, in between these uses, whole generations of women choose this trusty daily cleanser, month after month, year after year, and recommending to their daughters, their girlfriends, their colleagues and their menfolk. Hence why we launched our Men’s Cleanse & Polish back in 2008 (our fabulous botanist James is himself a staunch fan).
So from plantsmen, supermodels and top Hollywood actresses… to whole legions of mere mortals like you and I – it truly is an icon we regularly call on and have grown to love. It was you, in fact, who first called it an ‘icon’, who elevated it to its legendary status – the pinnacle of the UK cleansing awards. So many new cleansers launch every week, yet ours has stood test of time.
And guess what, just as we finish celebrating 100 awards, we’ve just scooped no. 101 – the CEW award for… ’Best Cleanser:Prestige’. I can’t wait to celebrate 20 years next year, and see what number we reach then!
But what is the secret? Well… it never lets you down, it always delivers, it’s so quick yet so luxurious. And it works for everyone that you know. However you like to cleanse, it appeals.