Finally, we introduce our Indulgent Bath & Body collection to you… the hardest part of being on the product development customer tester panel was having to keep quiet before launch! I found it so difficult, especially when so many of you have been asking for something luxurious and indulgent, perfect for keeping all to yourself or for gifting. After our press launch last autumn, here we finally are – and we’re thrilled to hear how much you’re all enjoying our latest addition! This truly is sumptuous decadence for those special (and everyday) occasions, when all you need is a quick pick-me-up, to restore and revive, but in a divinely luxurious way.
What’s excited me more than anything, is being with you in person to hear and see your responses to our pampering new range. It’s so rewarding to all of us here to see that it meets your wish lists’ demands! I believe that this new collection speaks to so many of us – we are, as a generation, time-poor, stressed out, eking out those precious few moments of time in each and every day, just for the simple pleasures of life (such as a luxuriant five minutes in the shower!) These three sumptuous aromas can transport you to a desert island, a Mediterranean sunrise or an exotic garden, and revive the spirits on the coldest depths of a chilly morning. They also uplift, energise and rebalance in the evenings, easing the end of a hard day, offering the promise of summer ahead.
Many customers are already talking about this range as a tonic in a bottle – a moment of pure pleasure to immerse yourself in. And of course, we’ve not even touched on the skin benefits of our Creamy Shower Nectar and Silky Body Lotion – all the heritage ingredients you know and love (shea butter, avocado, natural source vitamin E, naturally derived foaming agents), to comfort, nourish and nurture skin from top to toe. I too, like so many of you, breathe a silent sigh of relief when I step into an invigorating Bergamot & Ginger shower, or choose to luxuriate at bedtime with comforting Vanilla & Saffron. I also love the feminine floral aroma of Tiare & Jasmine – really a very special scent. So glad you’re enjoying the range!
I’ve was lucky enough to see this first-hand in late January with QVC customers at their annual Beauty Bash, where 3,000 women descend on a hall of fabulous beauty brands for three days of beauty heaven. Sarah Carr, our In-house Beauty Expert, and I helped our team to man the Indulgent Bath & Body stand, and were fascinated to see that customers loved all three fragrances, and that the choice of favourite was evenly split. At my first of a series of evening talks with customers in store, last Friday I met 50 Liz Earle devotees at our Duke of York Square store, and had great fun asking the audience which their favourite was. It’s wonderful to see you smoothing, sniffing, romanticising and luxuriating in our indulgent range.
Here are some of the wonderful things that you’ve shared with us so far – that it lifts you on a difficult day, that you will choose this range for your wedding day, that you are already buying for your mother on Mothering Sunday, that it’s on your birthday wish list, that your teenage daughter would love it too, that it’s just the tonic to rebalance and revive after a long day. So very pleased to hear. Do share your stories with us – which is your favourite, when do you use it (which days/moods) and who will you share this with? Can’t wait to see the love for this aromatic collection grow as the seasons change… do jot down your thoughts below, or share with us on Facebook…
Look forward to seeing you for our QVC 18th year anniversary shows on 18th-19th March!