As Learning and Development Manager – Retail, every day I work with Liz Earle Customer Advisors across the UK to ensure that they have everything they need to give you great skincare advice and second-to-none service.
It’s a fantastic, rewarding role and I particularly enjoy getting to know our customers and their skincare issues. Over the years I’ve spoken to guys of all ages about their specific skincare concerns, so I thought it was about time I shared the secret of healthy-looking skin for men.
When we launched Liz Earle Naturally Active Skincare for Men, we wanted to create a quick, no-nonsense range of grooming essentials that really work for all skin types. Men’s skin is different to women’s – it tends to be thicker and oilier, and we also have the additional pleasure of shaving! All in all our skin is perhaps more problematic than women’s, but the good news is that it responds really well to a simple daily routine. Don’t worry, though; great-looking skin needn’t require hours of grooming or cost a fortune. In fact, with our three-step regime, it couldn’t be easier, quicker or more effective.
Here’s my quick guide to achieving a clearer complexion and enjoying the ultimate shave experience.
First and foremost, it’s important to keep your skin clear of dirt and grime, so our
Cleanse & Polish Hot Cloth Cleanser is your first port of call. Quick and easy to use, this rich yet refreshing cream contains purifying eucalyptus to keep nasties at bay and chamomile to soothe and calm skin, while the pure cotton muslin cloth gently yet effectively exfoliates for smoother, softer skin. If you’re short of time in the mornings, try using Cleanse & Polish in the shower to maximise time and minimise effort. The heat of the shower also helps to soften bristles, which makes shaving easier.
Our Sensitive Shave Cream is formulated especially to give you a close, clean, smooth shave. The naturally active formula contains shave grass, renowned for soothing the skin, and eucalyptus to help purify. Apply a pea-sized amount of cream; add water and work well to create the foam. If you need more foam, continue working or add a bit more water, not more product. Personally, I find using a shave brush really effective; you’ll find a reliable selection in good department stores.
When shaving, use water as hot as you can comfortably stand and make sure you rinse the razor between strokes to keep the blades clean. You can find more handy tips in our shaving guide.
When the daily grind permits, use our hot shave towel before shaving to help soften bristles, and follow your shave with our men’s Face Scrub, packed with jojoba beads and pumice stone granules to keep pores clean and clear and to help avoid issues such as ingrown hairs. Use a small amount on wet skin and rinse off with warm water to reveal instantly brighter and healthy-looking skin.
A great moisturiser is a grooming must-have. Many gents are put-off by using a moisturiser as they find them too heavy and greasy on their skin. Our After-Shaving Moisturiser is a perfectly matt, easily absorbed formula which contains self-heal to help soothe small nicks and razor burn, while the clever balance of avocado and borage oil keeps skin soft and smooth. Use twice a day, morning and night – and don’t forget to use it all over your face, not just in the beard zone.
So, there you go – healthy-looking skin really is that simple. In a matter of a few minutes, your complexion is transformed and you’re ready to face the day ahead.
Whether you’re only beginning your grooming regime or perhaps just need help choosing the right products, our talented team are here to assist and advise you. Simply pop in to one of our stores, call us on 01983 813913 or email firstname.lastname@example.org