Before we launch a product here at Liz Earle, much detailed work goes on secretly behind-the-scenes! As I’m sure you’re aware, haircare took us 6 years to perfect – we knew finally that we’d hit on the ideal formulation when the phones were ringing off the hook with our happy testers wanting more product!
I’ve been out and about since the launch three weeks ago, hearing your first-hand experiences so thought I’d hop online to share some of these with you here….
I recently visited our John Lewis counter at Cheadle, and was literally stopped in my tracks as I headed into the store, by one of the John Lewis partners. Her striking platinum blonde hair was short and stylish, yet she explained that she was missing the shine and gloss from her naturally darker hair tone, and had been considering returning to her natural hue. However, Botanical Shine Shampoo and the Conditioner for Oily Hair then entered her life – and she showed me the shine and ‘life’ that she’d regained in her fine hair. She was so delighted that she’s going to continue life as a blonde! I personally was thrilled to hear this and to see the results too. As a blonde myself (I have highlights to lift my dark blonde hair), before we launched haircare, I too used to wish for gloss and shine and even toyed with going darker after my daughter was born; so I couldn’t agree more that our new duo really does give your hair that life and shine.
I also bumped into a producer from the BBC at John Lewis in Oxford Street recently. As well as persuading her team to use Liz Earle skincare about 3 years ago (guys included), this lady was now passionate about spreading the good word about our haircare. Her thick, glossy dark bob was, she explained, ‘actually very thick and unruly’ and coloured, once a month. She’d found that our haircare combo had helped keep her scalp free from irritating itchiness and she’d noticed less hair in her hairbrush when brushing, suggesting that she felt her hair was getting stronger. She also praised the manageability of her hair after use – ‘it absolutely passed the combing through/tangle test’. Her top tips for a great bathroom aroma: ‘combine the haircare in a shower with Orange Flower Botanical Body Wash and it really is an experience’.
I also jotted down some of the snippets from our recent chat room sessions, from customers who’ve been using the new range for only a few weeks, to give you a flavour from our online customers…
- ‘I used the dry one [conditioner]. I’ve been using Philip Kingsley’s Elasticiser for the last 2 years as I have really coarse thick hair and don’t think I will need to use it now. It’s brill!’
- ‘Feel that I can grade down conditioner now – my hair is in such good condition’
- ‘I didn’t think you could get shine with blonde hair – everyone is commenting!’
Finally, I have also been struck by how many of you have described your haircare experience with Botanical Shine as achieving the results of a ‘special occasion’ haircare treat, but being affordable enough to use everyday. This is wonderful praise and we are very grateful that you’ve taken the time to let us know. Thank you for sharing your stories with me. Look forward to hearing more!