Who's who?
Liz Earle |
| Liz Earle is known first and foremost for her passion for beauty, natural health and well-being. A broadcaster and best-selling author of over 30 books covering a wide variety of beauty, health and lifestyle issues, she is also co-founder and creator of the award-winning British Liz Earle Naturally Active Skincare range. |  |
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A life-long fascination for botanicals and natural remedies led to Liz’s early career as a magazine health and beauty editor. Using the special knowledge accumulated over many years of research, she later developed skincare formulations using unusual herbs, plant extracts, essential oils and vitamins. Liz Earle Naturally Active Skincare was founded in 1995 with her great friend and business partner, Kim Buckland, and is based on the shores of the Isle of Wight in the UK.
Bringing her expertise to a wider audience, Liz first appeared on UK television in 1988 as the regular beauty presenter on ITV’s This Morning. Since then, Liz has hosted several network series of her own, including Liz Earle’s Lifestyle for ITV and Beautywise for BBC1. Keen to encourage dialogue between orthodox and complementary medicine, Liz co-founded the Guild of Health Writers in 1996 and was the Guild’s first Vice-Chairman. She was a co-founder of FLAG, the Food Labelling Agenda, which lobbied the British government for clear, comprehensive and meaningful food labelling. Liz has established links with many medical/botanical researchers and supports various dermatology research projects at institutions that include Great Ormond Street Hospital for Sick Children in London. She is a Patron of the British National Eczema Society and sits on the Aromatherapy Regulation Working Group committee for statutory government regulation. In June 2007, Liz and Kim were awarded MBEs, an honour awarded by the Queen, for their services to the beauty industry. |
Caroline Archer |
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Caroline Archer is our ‘Special Friends Manager’ here at Liz Earle Naturally Active Skincare; she describes herself as ‘having the dream job’. Her role involves presenting Liz Earle Naturally Active Skincare on shopping networks in the UK, Australia and the US, giving expert advice to customers in our London shop and in ‘Union’ our island shop, she also accompanies Liz to special events and press appointments. |
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Having worked with our company for nine years, Caroline Archer embodies the philosophy of our company. Her role involves discussing the benefits of potent botanical ingredients as well as ensuring that we are continuing to exceed your expectations with our renowned high quality service. Caroline chats daily with customers by email, phone, and also in person at the company’s customer events and in our flagship London store or our very special shop on the Isle of Wight to ensure that as a company we listen carefully to what our customers think so we can continue to meet your expectations. To enable Caroline to become an expert in her own right she works very closely with Liz and our in-house ethno-botanist. Caroline has developed an extensive knowledge of all the ingredients we use in the range and her role has fully developed to use her expertise as an ambassador for Liz Earle Naturally Active Skincare. Caroline’s academic background in English Literature at University College London and her Masters at King’s College London shaped her communication skills, whilst her time at the famous Royal Academy of Dramatic Arts (RADA) have given her an insight into presenting and performing which means she can clearly communicate the benefits of our range to our QVC audience. |
Andrea Page |
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Andrea Page is our ‘Customer Care Manager’ here at Liz Earle Naturally Active Skincare. |
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Anna Macleod |
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Anna Macleod is our 'Research Botanist’ here at Liz Earle Naturally Active Skincare. Her role involves working directly with Liz and the product development team researching new plant ingredients, their beneficial skin properties, how and where they are best grown and perhaps most importantly of all (and her favourite bit) establishing really close links with the suppliers and growers themselves. Only by really knowing the suppliers and their methods, is it possible to be sure that really only the very best quality ingredients are used in Liz Earle Naturally Active Skincare. |
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Anna initially studied for her degree at Strathclyde, before later moving to Bangor to complete a Masters degree focusing more specifically on botanical science and agricultural systems. Her dissertation on Ethiopian medicinal plants led to her working overseas for an International charity in countries such as El Salvador on Central America, Fiji in the South Pacific, and Kenya and Ethiopia in Africa. During a spell back in the UK, Anna was attending a course in medicinal botany at the world famous Chelsea Physic Garden, when she found herself standing next to Liz, both marveling at a particularly fine Gingko tree. Liz and Anna struck up a conversation, which quickly led to Anna joining the company as research botanist in 2000. |
Toni Sheppard |
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Toni Sheppard is our 'Director of Customer Relations' here at Liz Earle Naturally Active Skincare. |
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Rob Williams |
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Rob Williams is our 'Director of Business & IT Development' here at Liz Earle Naturally Active Skincare. |
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Geoff Day |
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Geoff Day is our 'Environmental and Health and Safety Advisor' here at Liz Earle Naturally Active Skincare. |
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Tracy Hastain |
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Tracy joined the Company 7 years ago as the Marketing Assistant quickly becoming the Marketing Communications Manager helping to build an in-house creative team to develop the newsletters and all graphically designed promotional material for the brand. Recently she has taken on the new role of Customer & Brand Relationship Manager this will focus on building 1 to 1 contact with our customers through personal communications, events and loyalty initiatives. The aim is to encourage customers to share their ideas and thoughts so they feel integral to the brand and part of the growing Liz Earle Naturally Active Skincare community. |
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