Liz Earle Naturally Active Skincare blog

June has been an especially busy and exhilarating month for our team here and you may have already read Louise’s blog giving you a sneak preview of our new Naturally Active Haircare, which we recently launched to the beauty press. Jennifer and I spent several days briefing the leading beauty editors, which was really exciting. Press launches are always several months ahead of a retail launch, as most monthly magazines work on a 3-4 month lead time, so need plenty of advance notice for their editorials. In the old days (when I was a beauty editor!) we had to wait until the magazines were published to read a journalist’s reaction, but nowadays the response can be immediate (as has been the case here) with instant on-line Blogs and Tweets on Twitter proclaiming the delight of the press. We all hope this bodes well for our launch in the Autumn. Do pre-register with us on-line if you’d like to be amongst the first to hear when it arrives.

I’m really delighted to be back on QVC from midnight on Friday for our summer Today’s Special Value (TSV). As many of you already know, TSV details are always kept under lock and key, but what I can reveal is that this kit contains my summer must-haves and will leave your skin feeling radiant, soft and smooth from top to toe… Whenever we have a TSV, I always ask for one to be sent to me in advance in just the very same way you will be receiving it, so I can enjoy exactly the same experience before the shows. I take my parcel straight to the bathroom and unpack the bounty, following the instruction booklet and using each of the products included in turn. I can honestly say, just 10 minutes after unpacking this TSV box, I had experienced such a fantastic range of top-to-toe beauty treats I felt as if I’d had a holiday spa treatment – it really was that good. The kit even includes one of my favourite lip shimmers to complete the summer look. So I do hope you’ll tune in to order your special set and experience the very same fabulous results. A great way to get into the holiday mood, even if you’re not going away!

I’ve always believed that the foundation to fabulous skin is cleanse, tone and moisturise and our cult-classic Cleanse & Polish Hot Cloth Cleanser celebrates its 15th birthday this year. Kim and I can’t really believe it’s been 15 years since we created it; we have so many wonderful memories and highlights, from packing our first ever TSV with our families in my kitchen to the day when Vogue magazine first pronounced Cleanse & Polish a millennium beauty classic (alongside Chanel No.5!). Of course, you can expect to find our skincare ‘hero’ in tomorrow’s TSV box, alongside the all-important second step, our Instant Boost Skin Tonic. The spritzer version really is a lifesaver for me during the summer months.  I always keep a travel-size in my bag for instant refreshment on the go; this floral-scented toner really does revive the spirits with just one spritz. I packed it into my labour bag three months ago and – like many new mums – really appreciated its instantly calming, soothing yet uplifting effects while in hospital. A lovely treat if you, or someone you know, is in need of a bit of a pick-me-up.

Another of my summer must-haves is Eyebright Soothing Eye Lotion which I like to keep in the fridge at the moment to make sure it’s really cool.  I soak cotton wool pads in the chilled lotion and use as a compress whenever I’ve had a late night and my eyes look really tired and puffy (and while the night-feeds continue I’m using this rather a lot at the moment…). After just 5 minutes, my eyes feel soothed, refreshed and ready to carry on the day – it’s a great way to look bright-eyed and counteract the effects of sleepless nights or even hay-fever. So please do join me, Caroline and Jennifer from Friday at midnight and throughout the day and evening on Saturday – make sure you tune in early though, we’re expecting this to be a very popular kit!