July 24, 2009
Liz |
Superskin Body Cream is here! |
It has been so exciting to launch not just one, but three new Superskin products, each one a complete winner in targeted skincare excellence. I am already completely hooked on our new Superskin Eye & Lip Treatment, (UK & IE) , which is definitely making a difference to my fine lines – and also to our new Superskin Bust Treatment (UK & IE). This is something fairly new for me, but already I’m finding it extremely beneficial. Today, I am beyond thrilled to announce the launch of the third addition to our new Superskin trio, the Body Cream. Why? Well, I have never in all my 30 years in the beauty world experienced such a fabulously rich, ultra-hydrating – yet completely non-sticky - body cream. It simply melts on contact, instantly transforming dry, parched and sun-dried skin into the most velvety soft, smooth, luminous skin from top to toe. And all this together with the divinely aromatic scent of pure, natural neroli oil, one of the most precious and highly prized of all the essential oils. It is unspeakably good.
As with so many of our formulations, the vital differences here are made with the highest quality naturally active ingredients. In the case of our new Superskin Body Cream, its prize-winning asset as far as I’m concerned has to be the newly available grade of shea butter from a lesser known sub-species, at the heart of this fabulous formulation. Pure shea butter is a very good ingredient for skincare and the commonest kind (Vitellaria paradoxa) comes from West Africa, which is the variety we use in our new Superskin Eye & Lip Treatment. West African shea butter has a fairly firm texture, which works particularly well in this formula. However, in new Superskin Body Cream, we have focused on a sub-species called Vitellaria paradoxa nilotica, which is lighter and finer in texture and so sinks more easily into the upper levels of the epidermis. This enables us to use more of it without overloading the skin or causing any kind of greasiness. In fact, we’ve been able to formulate with high levels of pure plant oils, including organic rosehip seed oil, cranberry seed oil and natural source vitamin E. The overall transformation of dry to beautifully smooth skin really does have to be experienced to be believed.
To track down this unusual but beneficial ingredient, our Botanical Research Manager Jennifer and I travelled across East Africa to Northern Uganda, home of the Rwot Ber Women’s Association. Here in this arid, dusty landscape the shea trees provide welcome shady relief from the relentless sun, as well as a valuable skincare crop. We recently started to work directly with these resourceful women, who hand-gather and sun-dry the shea nuts especially for us. They are then simply cold-pressed and filtered before being shipped by sea to arrive on our shores here in the UK. It is a wonderful association where everyone benefits – the community benefits from an important source of sustainable income that pays for education and medical care (in a country where there is no state provision); the global environment benefits from the trees being protected and valued – which in turn protects bio-diversity and prevents soil erosion; and lastly, we all benefit from a truly fabulous and completely natural skincare ingredient. To find out more, take a look at our video diary of the journey we made and our quest to bring back our latest, fine quality, naturally active ingredient.
As with so many of our formulations, the vital differences here are made with the highest quality naturally active ingredients. In the case of our new Superskin Body Cream, its prize-winning asset as far as I’m concerned has to be the newly available grade of shea butter from a lesser known sub-species, at the heart of this fabulous formulation. Pure shea butter is a very good ingredient for skincare and the commonest kind (Vitellaria paradoxa) comes from West Africa, which is the variety we use in our new Superskin Eye & Lip Treatment. West African shea butter has a fairly firm texture, which works particularly well in this formula. However, in new Superskin Body Cream, we have focused on a sub-species called Vitellaria paradoxa nilotica, which is lighter and finer in texture and so sinks more easily into the upper levels of the epidermis. This enables us to use more of it without overloading the skin or causing any kind of greasiness. In fact, we’ve been able to formulate with high levels of pure plant oils, including organic rosehip seed oil, cranberry seed oil and natural source vitamin E. The overall transformation of dry to beautifully smooth skin really does have to be experienced to be believed.
To track down this unusual but beneficial ingredient, our Botanical Research Manager Jennifer and I travelled across East Africa to Northern Uganda, home of the Rwot Ber Women’s Association. Here in this arid, dusty landscape the shea trees provide welcome shady relief from the relentless sun, as well as a valuable skincare crop. We recently started to work directly with these resourceful women, who hand-gather and sun-dry the shea nuts especially for us. They are then simply cold-pressed and filtered before being shipped by sea to arrive on our shores here in the UK. It is a wonderful association where everyone benefits – the community benefits from an important source of sustainable income that pays for education and medical care (in a country where there is no state provision); the global environment benefits from the trees being protected and valued – which in turn protects bio-diversity and prevents soil erosion; and lastly, we all benefit from a truly fabulous and completely natural skincare ingredient. To find out more, take a look at our video diary of the journey we made and our quest to bring back our latest, fine quality, naturally active ingredient.
