Liz Earle Naturally Active Skincare blog

After the riotous success of our 2 fabulous new footcare additions – reassuringly back in stock after an overwhelmingly popular launch (even I couldn’t get a highly-prized tube of the wonderful Foot Repair Moisturiser (UK & IE) at one point) I should probably preface our next news with a popularity warning… I’m really delighted to announce the launch of not one but two fabulous new Superskin additions, both totally targeted to visibly improve the appearance of ageing skin. As regular readers will know, Kim and I first developed Superskin for our own (ageing!) skins, using the finest and most potent botanicals we could get our hands on for skin plumping and an age-defying, youthful appearance. Since its launch, Superskin Moisturiser has rocketed to the top of our own bestsellers list, together with its cherished counterpart, Superskin Concentrate. We’re such fans of these two powerful facial skin smoothers that we turned our attention to creating 2 brand new formulas to help other specific areas of our skins that so often show signs of ageing: eyes, lips and the bust area.

Superskin Eye & Lip Treatment (UK & IE) contains a new ingredient for us, organic pear seed extract, which we’ve found really does help reduce the look of fine lines and wrinkles. Interestingly, I’ve noticed that this rich-yet-light cream hydrates and plumps the skin around my eyes, whilst also seeming to ‘lift’ and tighten – a strange but true combination. If you have more mature skin do try it for yourself and see. Kim and I have both noticed visible improvements to the fine lines around our eyes and lips – and even across the forehead and any other area that needs a little filling in! I especially love the fact it does double-duty and works well as more than just an eye cream alone.

The second new addition to our Superskin family is Superskin Bust Treatment (UK & IE), especially developed to help improve the skin around the bust and upper chest area. You may have seen the photos in our current newsletter from the trip to Africa that our Botanical Research Manager, Jennifer, and I made to Malawi in search of the magical ‘sausage tree’ – otherwise known as Kigelia africana. We have combined this unusual ingredient, renowned for its skin-tightening properties, together with mangosteen, quince, white lupin and chlorella extracts – a fabulous cocktail of botanicals each with properties to help improve skin elasticity, firmness and tone. While we were in Malawi we also heard about new research into Kigelia africana showing its potential to improve areas of sun damage and hyperpigmentation. I was so impressed by this that I’ve started to use a little extra Superskin Bust Treatment on my upper chest and backs of my hands where I’m starting to notice brown ‘age spots’ form. Aside from the welcome skin-tightening effects, using a daily bust treatment has also made me more aware of skin changes in this area and I’ve found it a useful way to be more aware of any lumps, bumps and skin changes – a useful breast cancer awareness tip for all women.

As if these weren’t enough, there is even more excitement still to come with the divine Superskin Body Cream, an all-over ultra-moisturising skin treat which will be hitting our shelves later this summer (just in time to help keep parched summer skin extra-soft). Do watch out for this as I predict Superskin Body Cream being another runaway success (I for one will be stockpiling it). I’ll bring you preview news of this just as soon as it’s ready for you.