July 31, 2008
Caroline |
Duke of York’s New Shop |
What a treat today! My first day up in ‘the big smoke’ with Baby Isabel, and what a way to celebrate, walking into our wonderful new flagship store! I was full of anticipation as I walked through Eaton Square from Victoria station, and my excitement and expectations were more than satisfied. As well as a huge space to take in all that is our Liz Earle world, there are also many places to ‘escape’ into and play to your heart’s content – from the library area, stocked with health & beauty books, to the fun ‘real botanicals’ bar where you can see what our ingredients actually look, feel and smell like… to the exciting theatrical wrapping area! I also sneaked a visit downstairs with my colleague Paula, to see the stunning new treatment rooms. Even Isabel squeaked with excitement as we stepped out of the busy 'work-day' Kings Road atmosphere outside, and down into a totally chilled-out haven downstairs. What a dream – I leave for you to discover for yourselves, but it felt like stepping into an oasis of calm, with a feeling of our Isle of Wight home, ahhh dreamy. Can’t wait for my first facial in a few weeks! (Note to self: book Grannie to babysit Isabel so I can totally indulge myself for once!)
It was quite an emotional experience for me, stepping into our new flagship store, on many levels. So much is growing in our world, but our company heart remains true to our first, founding principles. It is very reassuring, as a new mum with new life-changing experiences and millions of hormones flying around, to find that – despite exciting developments – our Liz Earle world and core remains the same as it always was. Whilst my new life as a Mummy is always in flux and never the same, the Liz Earle people and all we stand for is constant. It’s incredibly reassuring, and I know that our customers feel the same way. In our busy, modern world with so little time to stand still, a little luxury that can make a daily difference is priceless. So thank you to our wonderful team, from me as a ‘customer’ for once…..
